If you’re interested in learning about SEO, look no further.
SEO is something that many people focus on because it allows them to bring in more traffic to their websites. However, many people are questioning whether SEO is relevant due to the many changes that Google and other search engines have gone through.
People will ask how many internet searches per day they should be receiving instead of searching for ways to improve their content. Today, content plays a key role in the performance of a website because search engine algorithms can detect a website’s engagement.
So is SEO dead? Keep on reading to learn why it’s still relevant and what you can do to improve your site’s SEO!
What Is SEO?
Search engine optimization (SEO) is a process that involves getting website pages to rank high on search engines like Google. The higher the ranking a site has, the more traffic the site will receive.
Many strategies are used to rank sites higher than others, including the use of keywords, layouts, and content. SEO strategies are often being changed to adapt to Google’s algorithm, which is constantly being updated.
In the past, SEO was simple and a site only required certain keywords to rank high. Today, Google’s algorithm will scan websites to see what kind of content they have, how accessible they are, and whether they have relatable keywords.
For example, Google will see if a site about home improvement has words that relate to home improvement. This allows the search engine to filter out sites that don’t provide meaningful content.
Why SEO Will Never Go Away
It doesn’t make any sense when people say, “SEO is dead.” SEO will always exist because, if it didn’t, search engines wouldn’t be able to find relative results. If you were to search up how to build a treehouse, Google would use those words to find sites that also have those words.
Search engines need to scan through content to find sites that users are looking for. SEO will never go away because there will always be a way to include information on a site that will make it show up on Google.
Create High-Quality Content
When you work with a digital marketing agency or start researching the best SEO strategies, you’ll find that creating high-quality content is something most people recommend. Search engines can’t tell what good content is, but they can see how often people are interacting with something and for how long.
Creating high-quality content will ensure that people are sticking around on your site. As people stay on your site, Google and other search engines will see that people are regularly using it. This will give you a better ranking because Google will think that you have a good website.
Just like keywords, you can’t use content that isn’t related to what your site’s about. Although you may have high-quality, entertaining videos and other forms of content, people won’t interact with them if they have nothing to do with the site.
Research Topics
As previously mentioned, long gone are the days of jamming a website with keywords in the hopes of boosting a website’s SEO. While keywords are effective for making a high-ranking site, they need to be researched.
One of the most common SEO strategies is to plug popular (related or competitor) sites into a keyword finder and see what they’re using. Providing that the keywords are related to the content of the site, a website can bring in more traffic when using them.
If you’re hosting a site that publishes blogs, you’ll want to get whoever is writing the articles to start using keywords that revolve around the content. Researching topics will make it easier for the writer to come up with engaging content.
Some sites will publish a ton of articles that don’t provide much useful information but are filled with keywords that relate to the topic. Although the keywords are related, your SEO could be hurt if people aren’t staying on the site to read the articles.
Focus on a Long-Term Plan
The key to boosting a site’s SEO is to focus on creating a long-term plan. Instead of worrying about how many searches you get within a week, you should worry about how many searches you get over several months. Focusing on the long-term will allow you to connect with an audience that keeps coming back.
If you create content that people enjoy, you should continue to make similar content for awhile. You’ll have to mix up the things you put on your site at some point, but your SEO will improve providing that people keep visiting the site.
After your site starts growing, you’ll find that your site is coming up in more people’s search results. This will also improve your site’s SEO because Google’s algorithm will see that people are trying to find it.
Is SEO Dead? No, and It’s Here to Stay
Search engine optimization will continue to be a primary focus of web developers and content creators alike. As the internet evolves, we’ll come up with new ways to get our websites to the top of the search results of Google and other search engines.
You now know how you can improve your site’s SEO, so be sure to explain these reasons to anyone that asks, “Is SEO dead?” SEO won’t be going anywhere for as long as the internet exists, it’s simply up to you to stay on top of the latest strategies.
Browse our articles to learn more about SEO and the best strategies!