If prospects aren’t coming through your doors in droves, then it’s likely because you lack a branding strategy. It takes more than a professional appearance to convert prospects into clients.

Without proper Realtor(R) branding, you’re just another real estate agent in the crowd. The key is to make yourself stand out from the rest.

In the following guide, we’ll cover why branding is so important and how you can improve yours to attract more leads.

Why Do You Need Realtor(R) Branding?

When you think of your favorite brands, likely you have a persona, motto, and image in mind. For example, McDonald’s, FedEx, and various other corporations spend millions on building and executing their branding.

Customers and prospects know what they’re about and what to expect from them because they push their message every chance they get.

In the real estate industry, home buyers are looking for an agent that is personable and authoritative. They want to know they can trust you to find them the home they want and within their budget.

But before they reach out to your office, they see your message. This should be displayed on your website, social media accounts, brochures and anywhere else you market your services.

Now, let’s review how you can put Realtor(R) branding to use.

Find a Niche

In the beginning, you may consider targeting all markets. But this will only give you more competition than you can handle.

Instead, focus on a niche, such as single-family homes in particular cities. Or maybe help home buyers find land and manufactured home packages.

If you specialize in investing, as Hen House Investments does, then you can find particular properties to target in your marketing messages. For example, agricultural land or condominiums.

This way, people will know they can come to you when they need something in your niche.

Become an Authority in Your Niche

The best way to go about this is to become a thought leader. You can do this by writing articles for your own blog and others. Or by participating in interviews and speaking events.

Voicing your expertise and advice in your niche will further enhance your personal brand. People will grow to trust you and will come to you when they need help.

Engage with Your Audience On Social Media

Another way to expand your Realtor(R) branding is through social media engagement. Don’t just use your accounts to post the blogs you publish.

Make sure you’re starting and engaging in conversations with your target market. The comments you make on social media are seen by their followers, which furthers your reach.

Expert Management of Your Brand

Once you establish your brand, it’s important to maintain its image. One reputation killer is negative online reviews.

At Reputation Results, we specialize in helping businesses maintain their reputations. We begin by offering a free reputation audit. Then implement our reputation services to build up your positive online reviews.

If you are dealing with negative reviews or no reviews at all, we can help. Contact us today to see how we can help!

The post Realtor(R) Branding: Why You Need It and How It’s Done appeared first on ReputationResults.

If you’re a real estate investor, you might be concerned about standing out above the saturated competition. Want to learn more about how to separate yourself from the pack? We’ve got the top branding tips for you.

Let’s get into it!

Define Your Reputation and Brand

To successfully establish your identity as a real estate investor, you need to define who you are and what you stand for. This entails developing a brand voice and online reputation.

Before actually promoting and marketing yourself, you need to answer the following questions:

• What are your values?
• What do you bring that is different from the competition?
• How do you want customers to perceive you and your business?
• What is your target demographic?

Answering these questions will bring you to our next advice:

Specify Your Niche

He who is the jack of all trades is often the master of none, right? This also applies to you if you’re a real estate investor.

Whether you specialize in raw land development, section-8 housing, or the intricate details of condo HOA’s, the details don’t actually matter. What matters is that you specify and focus on your niche!

Having a specific specialty will help you stand out as an expert in that particular industry. It will also help you target your marketing and advertising efforts.

Develop a Marketing Plan

After you have specified your ideal brand voice and niche, you need to actually show it off to the world.

This entails developing a consistent image for yourself.

Start by having a dynamic website that’s both user-friendly and enticing for potential consumers. Get active on social media (whether you like it or not). In a nutshell, you need to put yourself out there!

Don’t skimp out on traditional marketing ideas either. Print off business cards and brochures and flyers. Many consumers still appreciate this way of networking.

Deliver Consistently & Reliably

The best marketing and business plan in the world won’t get you very far if you can’t implement above-and-beyond customer service (click here for more).

In your position, you need to establish both credibility and trust. You need to have potential consumers and other investors on your side.

How do you do this, even if you haven’t established credibility just yet? Connect with your consumers! Check out the competition and figure out how you can deliver results in a more productive, efficient way. Be ruthless with yourself and consistently check in with how you can improve and grow as an investor.

You’ll make many mistakes along the way, but if you keep customer service at the forefront of all your transactions, you greatly position yourself to succeed.

Final Thoughts on Succeeding as a Real Estate Investor

Maintaining a powerful image and delivering consistent results is critical for success in this competitive industry.

Are you concerned about your online reputation? Get a free audit here today!

The post 4 Branding Tips for Real Estate Investor Websites appeared first on ReputationResults.

Why Should You Care About Facebook?

With more than one billion active users, Facebook represents a huge potential market for any real estate professional. Real estate professionals use Facebook more than any other social network.

Facebook for Realtors: An Easy Guide

How to Set up a Facebook Page

The first step for any realtor is to set up a business page on Facebook. We recommend you do this instead of using your own personal account because it’s more professional and allows you to market to your followers more efficiently.

Here are the steps you’ll need to complete to create your profile:

1. Log into your personal Facebook account
2. Go to “Create Page”
3. Select Your Business Category (small business)
4. Upload your profile picture (a professional headshot or company logo is best)
5. Fill in your company information with all your relevant business details (phone number, email address, office location)

Facebook for Realtors: Best Practices

Share Updates

Promote your page (and make it easy for followers to find you) by sharing updates. You should share new listings, blog posts, and photos of any new neighborhoods or properties you have. Check out Powerhouse Real Estate to see how you can utilize updates in creative ways to engage with customers.

Learn About Your Audience

With features like Graph Search, you can find out more about your audience. You can look up where they live, identify their interests, and find out what other brands and professionals they’re connecting with.

Boost Your Posts

When you boost your posts, you can target people by age, gender, and location, which means you can better connect with your core audience.

Tip: The cost to boost content depends on how big of a reach you want. Try a few different price tiers to see what reach is best for you!

Encourage Feedback

Invite your followers to leave comments, ask questions, and share your posts. It’s important to get potential clients to engage with your brand.

Make sure you keep your posts professional and impartial though. Delete or hide any posts that may offend followers, and always think about your professional reputation whenever you create a post.

Take Advantage of Advertising

Paid ads are essential when it comes to Facebook for realtors. Display ads can bolster brand awareness, and drive traffic back to your own website.

Utilize the Page Insights Tools

It’s not enough to market your business and attract followers, you need to keep track of who your followers and what content they like. Facebook’s Page Insights tool lets you determine the demographics of your followers and those who’ve liked your page. it also tells you what updates they specifically liked, which can help you determine the kind of posts you should be making.

Final Thoughts on Facebook for Realtors

Facebook may be business, but it should also be fun! Post photos of you and your team having fun, volunteering or participating in community activities. Potential clients want to buy or rent properties from real people, not some faceless company.

Are you a realtor with a Facebook business page? Are there any best practices we left out of this marketing guide? Let us know in the comments!

The post Facebook for REALTORS(R): A Comprehensive Guide to Social Media Marketing appeared first on ReputationResults.

And there aren’t many ways you can achieve this without the internet. Likely, you already have a website, company blog and maybe even a few social media pages.

But that will only take you but so far. It’s essential to keep evolving with the times. And the content users are consuming the most today is video.

Video content is the perfect addition to your marketing strategy, especially since real estate is a highly visual industry. Showcasing your homes using real estate video marketing is ingenious.

But if you’re struggling with ideas for other types of video content, then the following should give you some ideas.

Create Interview Videos

Home buyers are looking for realtors with experience and a track record of success. And what better way to show this than with customer testimonials?

Most consumers ask for references to gauge your professionalism and expertise. By interviewing past clients on video, you’re making it easier for prospects to make a final decision.

If you’re new to the industry, you can interview colleagues or other buyers and sellers you’ve done business with in the past.

Mark King Properties cash house buyers does a great job of capturing client reviews on their website.

Develop Informational Videos

Another way to attract prospects with real estate video marketing is by posting informational content. Many home buyers are first-timers looking for solid advice.

So if you’ve worked in real estate for a while, you may have heard many of the same questions asked by clients. All you need to do is package the most frequently asked questions into an informational video series.

Establishing yourself as a real estate resource can really help boost your visibility and reputation.

Shoot Videos of the Community

Today’s home buyers are conducting their searches using the web. So the more you can show about the home and neighborhood the better.

Plus, some prospects live too far away to visit the community, so having a video available will come in handy. It’s not uncommon for prospects to relocate to another city or state.

In your video, interview local businesses and showcase the different amenities nearby. This will give your property listings a competitive edge.

Live Stream with Prospects

Live streaming has grown in popularity for many reasons. For instance, it sets up direct communication between prospects and realtors.

This allows prospects to ask questions and get answers in real time.

Now, you don’t want to live stream just for the sake of doing it. And don’t do it on a whim. Set up an event that you countdown to on your social media pages. This will give prospects time to plan their attendance.

Also, establish the focus of the video in advance, so the conversations are tailored towards that.

Showcase Your Listings

Now, this is an obvious one. And you’re likely already doing it. But to take this a step further, you can create 360-degree virtual tours. This way, prospects can walk through the property.

A virtual house walkthrough is a must-have for winning over home buyers.

Maintain Your Reputation with Real Estate Video Marketing

Video marketing is only one of the ways you can maintain and improve your reputation. At Reputation Results, we offer free reputation audits that review your overall online presence.

This includes bad internet reviews found on forums, social media and blogs. With our reputation management services, you can shift your brand into a more positive light.

But it all starts with an evaluation. Contact us today to get your free reputation audit!

The post Real Estate Video Marketing Ideas That Will Improve Your Online Reputation appeared first on ReputationResults.