Marketing a brand successfully is remarkably difficult work. It requires the right amount of poignancy with a finesse that few people actually possess.
That may be why so many businesses ultimately have to close their doors within the first few years.
However, that doesn’t mean that all hope is lost. There are still plenty of ways to market a brand, it’s just important to be smart about it.
And with billions of users on social media, there are tons of brand new ways to reach an audience. In fact, 81% of the US population reports having an account on at least one social media site.
So how can businesses maximize their efforts? Keep reading for five great ways to promote a brand like a social media strategist.
1. Work On Phrasing
As with every form of marketing, social media marketing needs to be carefully crafted. Remember, it factors into a brand’s overall SEO ranking.
Predicting what an audience is likely to search for can be difficult, so be sure to use a keyword research tool.
The more specific the keyword the better. Let’s look at a quick example.
Say a brand works in the nightclub industry. They’re looking to promote their bookings, so they use the keywords ‘table booking’.
Should work, right? Ideally, yes, but, it’s too vague and needs to be more specific. Keywords should typically have a local element to them.
Instead of ‘table service’ the brand could try ‘Scandal table booking‘. It still uses relevant keywords, but it’s better for the brand’s overall SEO.
2. Have A Niche
There are thousands if not millions of brands with social media profiles. If a brand wants to stand out, it’s important to embrace the niche.
Focus on one specific subject and master it. Niche brands tend to have an easier time crafting content and come up against less competition in the marketplace.
Best of all, it lends itself to Facebook. There are groups for nearly everything. All a niche brand has to do is announce its presence and it’s likely going to get more followers.
3. Set Reasonable Goals
Any social media strategist will say the same thing: it’s important to set goals. However, it’s also important to make sure those goals are reasonable.
For instance, a smaller brand shouldn’t exactly expect to get quarter-million followers from one campaign. That doesn’t mean that it won’t happen one day. Just take things one step at a time and start small.
4. Embrace Facebook Ads
Perhaps no advertising platform is as easy and intuitive to use as Facebook Ads. Last year, it brought in $10 billion in revenue!
And spending a few minutes on the platform will illustrate why. Brands can choose from a variety of options, from demographics to how much they want to spend per day.
It’s one of the most pro-business platforms on the net, and it’s a social media strategist’s best friend.
5. Interact With The Audience
Finally, don’t forget the reason that people join social media in the first place: to be social!
Engage with customers on a frequent basis to get better results.
Customers want to know that brands hear them. Never shy away from responding to a customer’s feedback — even if it’s negative.
Every Social Media Strategist Could Use Some Help
Social media isn’t going anywhere and that’s not a bad thing. But if businesses want to survive in today’s digital marketplace, they’ll need to adapt.
For great tools to help target a campaign, including a free reputation audit, keep it posted to Reputation Results! We love helping brands get the results they need.