On top of this, what a person actually needs is unknown. They need a checkup and diagnosis before you can actually offer the solutions that most marketing campaigns would be built upon.

But when the right healthcare content marketing strategies are in place, all health practices can win. Whether you’re medical, dental, behavioral or addictions, there are certain strategies that just work to bolster your authority and reputation.

Let’s explore 3 tips you need to know to market healthcare with content.

1) Start with a Plan

This may seem like the most obvious statement ever and completely unnecessary. But sadly, it has to be said. And it is, in fact, the most important tip we can provide in this article.

A staggering 35% of people launch a healthcare content marketing strategy without any kind of plan at all.

They’re not clear about who they’re targeting. They don’t know what kind of content they’ll be creating. They don’t have a plan to distribute it. They don’t know what they should be measuring.

In many cases, they don’t even know what they plan to achieve. Are they trying to increase visibility in search engines? Or are they trying to get more patient referrals?

What Are We Doing Here Again?

Imagine if a surgeon went into the OR with this lack of planning. Could you expect a favorable outcome for the patient? Can you imagine how this surgeon would get blasted in online reviews and by their peers?

Before you begin, be clear on these important elements. Write it down. Stick with a plan. Measure your results and adapt to succeed.

2)  Leverage Trending News

In healthcare, we have a love-hate relationship with lawyers. But you know that when you see a great idea, you’d do yourself a disservice by not making note of how it might help you.

The legal industry applies a certain content marketing strategy exceptionally well. They’re constantly centering topics around:

• Court battles
• Settlements
• Law changes
• New technologies that may pose consumer risks
• Celebrity legal woes

They have their finger on the pulse of the industry and what people are talking about.

They look for a clear angle to relate it back to their area of practice. Not only do their potential clients and existing clients find these things interesting. They get informed. The lawyer shoots to top of mind when the person faces a similar legal situation.

Give People More of What They Love

People are equally fascinated with healthcare stories and news. They like to consume content about:

• New health tech
• Strange diseases
• “Miraculous” recoveries
• New drugs
• Health discoveries
• Interesting studies
• Celebrity Health news

People consume this kind of content all day long on the Internet.

Often they’re consuming it on a less than reputable site. You can offer the expert side of the story. When your healthcare content writer can incorporate it into your content, you can connect with new patients and earn the loyalty of those you already have.

3) Help Patients Self-Diagnose

This one will make you cringe. But it’s one of the most effective healthcare content marketing strategies out there. These days, people don’t go to the doctor until they already have an idea about what’s wrong with them.

It makes your job a lot harder. But by embracing this phenomenon, we can guide this self-diagnosing person in for a proper diagnosis and treatment.

Build content strategies around symptoms, risk factors, treatments. Provide detailed professional information. But remind patients that they need to see a professional to get a diagnosis before attempting any kind of self-treatment.

Whether you’re a drug rehab center or a dentist, not only does this attract new patients. It also becomes a link-magnet. You’re offering authoritative information that others will want to source in their own articles.

These links help your website build authority that over time will help it appear higher in searches.

Healthcare Content Marketing

Healthcare content marketing is a peculiar animal. But it does give trained professionals the opportunity to provide trusted health information that in many cases is lacking online.

For more tips that will help you be successful in with your website, SEO and marketing, check out our blog.

The post 3 Healthcare Content Marketing Strategies To Help Build Your Online Reputation appeared first on ReputationResults.

But what if your online presence harms your rehab’s reputation? A poor online presence can dissuade customers from choosing your service, and drive them into the arms of your competitors.

Luckily, there are steps you can take to improve your reputation. Here are four strategies for online reputation repair for your drug rehab center.

Tackle Bad Reviews Head On

Do you read your rehab center’s online reviews? If you don’t, you should start doing so, because your prospective patients are reading them.

Studies show that 88% of consumers trust online reviews. So, while it can be hard to read negative online reviews, it’s important to take the criticism to heart.

When addressing an online review, try to avoid getting defensive or being combative. Rather, reach out to the disgruntled patient, and try to take steps to make things right.

Request Good Reviews from Satisfied Patients

While you may be able to repair relationships with some unhappy patients, the truth is that you can’t satisfy everyone. Even the best drug rehab will occasionally receive negative reviews.

While you can’t avoid negative reviews altogether, you can lessen their impact. One way to do this is by soliciting online reviews from patients you know are satisfied with their treatment.

Think of it this way: if you only have 2 reviews, and one is negative, then 50% of your reviews will be negative. But if you generate more positive reviews, you can drive that percentage of negative reviews down.

Set Up Google Alerts

If you want to manage your rehab’s online reputation, then you must start by monitoring it. By setting up Google alerts, you will be notified every time your business is mentioned online.

By knowing immediately when your rehab is mentioned, you will be able to quickly respond to any issues quickly. This way, you can address problems early on, rather than letting them go unaddressed and become a greater issue.

Be Proactive in Building a Good Reputation

Repairing your online reputation is important, but it’s only half the battle. In addition to addressing negative aspects of your reputation, it’s also important to employ strategies that will improve your reputation.

One way to do this is by building a strong social media strategy. Interacting with potential patients on Facebook and Twitter can help you build relationships, and establish your rehab facility as an authority in the field.

You can also consider adding a blog to your website. Including key words on your blog will help improve your search engine rankings, which will also make your business seem more trustworthy.

Get Started With Online Reputation Repair Today

With these tips in hand, you will be on your way to boosting your drug rehab’s online reputation.

Do you need help with your online reputation repair? Then contact us for a free audit. We’ll work with you to help you build the reputation you need.

The post 4 Online Reputation Repair Tips for Drug Rehab Services appeared first on ReputationResults.

As the owner of a dental practice, this is good news. It means your practice has the potential to serve thousands of customers annually. The bad news, though, is these customers won’t come on a silver platter. If your business has no visibility (both online and offline), you can as well forget about having your fair share of this market.

What must you do, then?

Simple. You need to hire a branding specialist to craft and implement a branding strategy that will take your practice to the next level.

But how do you know it’s time to invest in branding? In this article, we’re sharing the signs your practice needs a brand strategist.

1. You Aren’t Getting Enough Customers

Of course, the surest sign your dental practice needs a brand strategist is an acute lack of customers.

You’ve tried everything, from offering your services at throwaway prices to investing in a website, but nothing gives. The problem is nobody knows about your practice.

So if you’re getting a handful of customers, it’s time to stop trying to figure out what you’re doing wrong and hire a brand strategist.

Once they’re done building your brand, foot traffic to your practice will definitely increase.

2. You Don’t Like How Your Logo Looks

As a dentist, it’s easy to think that all patients need in a dental clinic is top-rate dentists and high-quality patient services.

After all, logos and other branding elements don’t attend to patients. People do.

You are right, but there is one problem. Before potential customers know how qualified and experienced you are, they must know your practice exists. And one of the best ways to make your practice known to them is having an attractive logo.

Look at your current logo. Wait, would you rather not look it? Or, does it look like something you would pull off a stock image site?

If you don’t like how your logo looks, there is only one way out: hiring a brand strategist. They will come on board and help you to design a unique and eye-catching logo.

3. You Don’t Know What Your Dental Practice Stands For

What exactly should a dental practice stand for apart from providing quality patient services?

If this is the question you’re asking yourself, it’s highly likely your practice doesn’t stand for anything in particular.

You see, today’s modern consumer only wants to be associated with brands that represent certain values. If they don’t know what your practice stands for, they will move on to another dentist.

It’s time to hire a brand specialist to craft a message that resonates with your target market. If your aim is to be a family dental clinic, the message would be different from that of a practice that targets millennials.

4. Your Website Lacks Content

Did you know it’s possible to brand your dental practice with content?

If you don’t, you’re forgiven! Many business owners rarely think about content when crafting a branding strategy. Sure, the primary role of content is to inform and entertain, but it also goes a long way in establishing your brand as an authority in a particular industry.

With that in mind, does your dental practice’s website have content? Perhaps you’re thinking “well, I have an about us page, a contact us page, and a couple of other pages here and there, so what more content do I need?”

In this case, you can’t be forgiven. Not investing in content will hurt your search engine rankings and reduce your online traffic.

But when you invest in the right content, your site will not only get 7.8 more traffic than other sites, but also establish you as an industry leader.

To find content ideas, look at what your practice offers, and develop content around those services. Whitlock Orthodontics, for instance, crafts content around braces and other orthodontic subjects.

A brand strategist will take over the task of content idea formulation.

5. Your Dental Practice Is Growing

This might catch you by surprise.

You haven’t invested in any branding efforts but, somehow, your dental practice keeps getting customers.

This could be due to a number of reasons: your practice could be the only one in your locality, or you’re offering superb patient services, and patients are going around marketing the clinic via word-of-mouth.

Whatever form of luck is working for you, don’t rest too easy. Soon another practice will open in the same locality, and it will grab a share of your customers.

The smart thing to do here is to capitalize on the opportunity and strengthen your brand. You already have the customers, so it’s even easier to conduct a survey and gather information on what it is they want their favorite dental clinic to have.

With a clear brand identity, you’ll increase customer loyalty and the practice will be able to fend off competition from other upcoming practices.

Ready to take this on?

Did we just hear a yes?

Listen. You can’t do this on your own. Focus on what you do best – which is treating dental problems – and let a brand strategist take care of this.

6. Your Reputation Isn’t Great

It’s not uncommon for dental practices to have a bad reputation.

Perhaps your front office employees aren’t great with customer service, so they end up annoying some customers. These customers tell their friends about the awful experience they had in your practice or, worse, go online and share their views with the world.

If your reputation isn’t something you’re proud of, you need a branding specialist to repair it. This professional knows how to clean up a bad reputation, and soon enough your practice will have a clean slate.

Let a Brand Strategist Take Your Practice to the Next Level

Branding is an essential marketing tool for dental practices.

It’ll give your practice a competitive edge, build customer loyalty, accelerate growth and reduce your marketing and advertising costs. But to get there, you need to know the signs your practice needs a brand strategist, and then take the action to hire.

In the meantime, take a look at our reputation management services, and get in touch if you have any questions.

The post 6 Signs Your Dental Practice Would Benefit from a Brand Strategist appeared first on ReputationResults.

With this in mind, what are people seeing when they Google your business?

To control your brand, you need to control your online reputation. Thankfully, there are plenty of online reputation management tools that keep you in the game.

Take heed of the tips below to create a winning reputation for your business.

The Top Online Reputation Management Tools

#1: A Free Reputation Results Audit

To control your reputation, you need to first and foremost understand where you stand.

Reaching out for a free reputation results audit reveals exactly what the web is saying about your brand.

This is a win-win situation. You don’t pay a dime, and you can touch base with a reputation management company that can tackle the problems piece by piece.

When people Google you, they need to see that you’re on top of your game. This reputation results audit scours the net for problem areas and helps you rectify the situation.

#2: A Site That Grades Your Brand

Nixing bad reviews is one thing, but you also need an all-encompassing look at your brand as a whole.

If you understand your brand recognition, ROI and other important factors, you’ll be able to continuously tweak them until you get the best results. And the more your brand gets out, the more people will share it.

This is important since studies show that 92 percent of people give credence to recommendations from others. When you get the word on your brand out, your followers will do the rest of the work for you.

#3: A Competitor Research Tool

This is a platform that shows you how your reputation is performing when compared to your competitors.

You’ll be able to not only tweak your brand but also communicate more effectively with customers. For instance, if you run a Medicare supplement agency, getting an edge on other Medicare supplement companies can shape the healthcare information you put out to the public.

This way, you’ll have the chance to jump on trends and stay ahead of the game.

#4: Google Alerts

Google is still king when it comes to online reputation.

This is one of the best online reputation management tools you can turn to because it brings you alerts and information from all over pertaining to your business.

You’ll see where you stand within the industry and can take the proper steps to bolster your reputation. Make sure to customize your Google Alerts to go to the device and address that lets you best use the information to your advantage.

#5: A Social Media Search Tool

This reputation management tool lets you know where you stand among blogs and social media platforms.

A social media search tool is worth its weight in gold since social media posts spread like wildfire and shape perspective about your brand. It’s crucial that you use this tool whenever you need to stay out in front of any criticisms, erroneous information, or misconceptions.

Hire A Reputation Management Company

In addition to using these reputation management tools, it’s critical that you get professional one-on-one help, too.

We staff professionals that can take your brand to new levels. Contact us to take advantage of our reputation services today.

The post 5 Easy Online Reputation Management Tools for Your Health Insurance Business appeared first on ReputationResults.

For a healthcare service, reputation is your key to bringing in new patients. Potential patients are watching what your company says, does, and provides.

It’s how they decide if they can trust you to handle their most important needs.

A bad reputation can be your downfall, but a good one can be your greatest asset.

Read on for 4 reasons why your healthcare company’s online reputation matters.

1. Quality Is a Priority in Healthcare

Quality is always going to be important to consumers.

Nobody wants to be served cold food at a restaurant. Nobody wants poor customer service at a retailer.

But those bad experiences are fleeting. They can ruin your day, but the sun will still come up tomorrow.

In healthcare, the margin of error is much slimmer. Lives and well-being are on the line.

Healthcare is also a very expensive service, even with insurance.

When it comes to finding doctors and clinics, the stakes are high. Proper vetting of quality is thus even more of a priority for consumers looking for healthcare.

2. People Trust Online Reviews

Despite the anonymity of online reviews, they are heavily influential.

Earned media — any publicity you’re voluntary given by others — has long been trustworthy. 92% of people trust earned media over paid advertisements.

One form of earned media is brand advocacy. If your family or friends recommend a business, you know their experiences have been positive.

But the influence of third-party opinions isn’t limited to people you know. 85% of people trust online reviews as much as personal recommendations.

Your reputation matters because people are basing their decisions on what other people say about you.

3. The Internet Remembers

Fans of the hit series Game of Thrones know the phrase “The North Remembers.”

Well, the Internet has an even better memory than the Starks.

Say your clinic has been under new management since 2015. Things are different now, but those bad reviews about the previous group from 2012 can still haunt you.

What your company says, and what others say about you, stays on the Internet in perpetuity.

Managing your reputation isn’t only about what you’re doing now. It’s also about showing that past mistakes have been corrected and the culture has changed.

4. Reputation Can Be Your Best Tool

Many companies are hesitant to build a presence on review sites like Yelp, Healthgrades, or RateMDs.

They fear public criticism.

Don’t be scared of reviews. Embrace them.

For example, the website for Gentle Procedures Brisbane features a rotating display of reviews taken straight from third-party sites. Other healthcare brands can proudly market themselves as a top-rated service provider.

Online reviews can also help your SEO and boost your SERP ranking.

While positive reviews are great, negative reviews are also helpful to you. It’s a chance to genuinely evaluate what you’re doing.

Reviews aren’t a threat. They are an opportunity.

Instead of shying away from them, you should be actively seeking them.

Your Reputation Matters

It’s clear that your reputation is essential to your healthcare business.

Reputation Results has the tools to help you manage your reputation. Sign up for a free reputation audit today.

The post 4 Surprising Reasons Why Reputation Matters in Healthcare Marketing appeared first on ReputationResults.

In a previous post, we talked about how brand positioning impacts businesses. And when it’s executed just right, it can help build lasting impressions in the minds of target customers.

If you have a clinic, you can also take advantage of a good brand positioning strategy to attract more clients. Check out the steps to building a positive image or identity for your clinic.

1. Clarify Your Goals

Attracting more clients is one. But what about other objectives?

Do you have plans to offer other healthcare services? Will you put up another clinic in the future?

You have to be very clear about your business goals so you can choose a brand positioning strategy that will work for your clinic. If you plan to offer other healthcare services, for example, you could go for niche service specialization. That is when you offer specialized expertise that clients can’t get from other clinics.

Now, if one of your goals is to open up more clinics, maybe you could go for cost-driven positioning. This is when you offer the same services as your competitors but at lower prices.

2. Know Your Target Clients and Competitors

Perhaps you could say that you know your current clients very well. But what about your prospects? Do you have a clear picture in your head of your ideal clients?

Researching your target clients will help you craft a brand positioning statement. The more well-defined your audience is, the more you can tailor your messages. And it also gives you more control on how you want your clinic to be perceived.

Aside from your target clients, don’t forget your competitors. Focus on what their brand positioning statements are and how these may be eating up into your target audience share.

3. Zero in on Your Differentiators

Simply put, differentiators are what set you apart from other clinics. If you feel that there’s not a lot or you’re having trouble defining them, look to your target clients.

Figure out if they have needs or wants that you alone can meet. Or at least be the first to address them. This way, you can establish your authority in the field and distinguish your uniqueness.

4. Formulate Your Brand Positioning Statement

The next step to building your brand positioning strategy is to distill the essence of your differentiators into a powerful statement (or paragraph). It should clearly communicate why people should choose your clinic over the others.

Don’t forget to provide proof to support your claims. From your brand positioning statement, you can also develop headlines and copies for your marketing collaterals.

5. Execute

Executing your brand positioning strategy is easier said than done. You have to use the right communication tools and be willing to audit your brand from time to time.

You should also make sure that when you implement your positioning strategy, all branding communication pieces reflect it. From your website to other digital assets to offline materials such as letterheads and banners, everything should present a cohesive brand positioning statement. If you want to see how a well-executed positioning strategy looks like, click!

Need Help with Your Brand Positioning Strategy?

Let’s talk about your current branding challenges. At Reputation Results, we want your target clients to see your clinic in the best possible light.

Contact us today for a free audit!

The post How to Build a Great Brand Positioning Strategy for a Clinic appeared first on ReputationResults.

If you’re a business owner, this is good news, because millennials are more financially empowered than the generations before them. And boy, don’t they love spending money!

But if you work in the insurance industry, this is bad news. Insurance is the one thing millennials don’t want to buy. In fact, about 11 percent of all millennials don’t have any form of insurance, and 65 percent don’t have life insurance.

As an insurance marketer, how do you get this generation to buy?

In this article, we’re revealing why millennials don’t trust insurance marketing, and what you can to get them hooked up. Read on.

The Young Invincibles

When millennials are not being referred to as Generation Y, they are being referred to as the “Young Invincibles”

Rightfully so, millennials have a strong sense of fearlessness. Unlike their parents, they’re open to taking risks without giving much thought to the consequences. They are invincible, after all.

Unfortunately, this is the primary reason millennial resist the need to buy insurance unless it’s absolutely necessary. For instance, a millennial would by a brand new car, only to insure it with the basic insurance required by law. Many won’t bother to purchase comprehensive insurance, because, well, accidents don’t happen to invincibles!

The same can be said for health insurance.

Why spend precious dollars to purchase health insurance while you can work out and eat healthy, effectively eliminating any chance of getting ill? They would rather spend time and money finding ways to prevent a certain disease than buy insurance cover for the disease! Those are millennials for you!

Money Is Seemingly an Issue

We said millennials are the most financially empowered generation, but it’s not that straightforward.

Look, millennials earn 20 percent less than boomers did at the same stage in life. As such, boomers undoubtedly have more cash in the bank. The difference comes in their attitude towards spending.

Millennials are quick to buy items that define their image (think clothes, tech devices), which means marketers and business love them. But when it comes to items (like insurance) that have nothing to do with image, they start getting concerned they can’t afford. Their budgets are already stretched out on unnecessary expenses, so insurance can’t fit in.

During Tough Times, Go Back to Daddy and Mommy

Many millennials have at least one of their parents alive and healthy. What’s more, these parents (the boomers) are always willing to financially support their children.

According to a New York Times study, for instance, about 40 percent of young millennials get about $3,000 annually from their parents to cover living expenses like rent.

It’s this kind of parental support that keeps millennials to resist insurance marketing.

If the “invincible” bubble is busted, and the gym work and healthy eating somehow fail to prevent a disease, they can always go back to their parents for help with healthcare expenses.

What Insurance Marketers Can Do to Woo Millennials

Evidently, marketing insurance products to millennials is a tough ask, but it can be done. You just need to understand their consumption habits.

Here is a complete guide.

Millennials Get Their Information Online

There are tons of data for millennials’ love for the internet. For instance:

• Millennials use the internet more than any other generation
• 74 percent of millennials compare prices online
• 73 percent of millennials shop online
• 44 percent of millennials are more likely to trust an expert
• A whopping 247 percent are likely to be influenced by social influencers.

The gist of this is; insurance marketing for millennials delivers betters results when it’s web-based.

Research your specific target market among the millennials, understand their preferences, then craft a marketing strategy.

For example, is your insurance product geared at millennials who earn more than $100,000 annually, and live in certain cities? If this is the case, you may want invest in a Facebook marketing strategy because of its precise geo-targeting.

Millennials also love video content, so you may want to include lots of videos in your digital marketing strategy. Remember, the cast in the videos matters. Get an insurance expert to explain the importance of getting insured, and explain the various products you offer.

Set up social pages and engage with them on a regular basis. Your end game is to expose as much insurance information as possible on the platforms they spend most of their time.

Also, offer online tools like the one offered on this site, which millennials can use to select the insurance products they want and get quotes.

Avoid Using Local Agents

In the insurance industry, insurance agents are the professionals who keep the wheels turning. They go all out and find clients to buy your policies, keeping the company in business.

While deploying local agents may work for the older generations, it won’t work well with millennials.

It all comes down to first impression and millennials liking for “subject matter experts.” They obviously know local insurance agents are mere salespeople whose primary interest is to make a sale.

What millennials want is to deal with an insurance expert in your company. Somebody they can trust to offer authoritative information.

As such, once your online insurance marketing strategy starts yielding calls from millennials, make sure you’re directing them to these experts. These could be insurance consultants working at the company. People whose primary goals is to educate, not sell.

Family Recommendations Mean a Lot to Millennials

When it dawns on millennials that indeed purchasing insurance is a wise and necessary thing to do, they often go to their families for recommendations.

They are more likely to purchase insurance from the same company that insurance their parents, siblings or close friends.

How does this influence your insurance marketing?

There is no harm giving incentivizing your boomer clients to recommend the company to their kids, nephews, and nieces! Perhaps you can offer a discount or free months of coverage to boomers who bring in millennial clients.

Insurance Marketing to Millennials Simplified

To this end, we trust you have the information you need to design an insurance marketing strategy that will attract millennials.

As this generation continues to grow up and embrace the harsh realities of life, more and more will start grabbing up insurance policies. Your job is to ensure your insurance company has a strong online presence to capitalize on this inevitable boom.

Need more marketing tips? Stay hooked on our blog.

The post Why Millennials Don’t Trust Insurance Marketing appeared first on ReputationResults.

Despite all the positive press surrounding seeking help, sometimes addicts don’t recognize the dangers of alcohol and drug withdrawal. Many often attempt to go at it on their own, putting their lives in danger.

This is just one of the reasons why correctly marketing and promoting your detox clinic is so important.

Read on to learn more about how to connect with potential patients and their families more effectively and more immediately.

Focus On Site Speed

When you’re working on the website for your detox clinic, it’s easy to focus on things like keyword research, intuitive navigation, and even the images on your homepage.

However, remember that it’s the little details that can sometimes make the biggest difference in your search engine rankings.

One factor people often overlook?

Website speed.

If your page is not quick to load, viewers will navigate away from it, which tells search engines that people aren’t spending much time on your website. This causes you to fall in the rankings.

To see the current speed of your site, use this free online speed checker tool. Remove images, autoplay options, and eliminate pop-up ads to increase your site’s speed.

Blog Often, Blog Better

Blogging is an important part of your overall SEO strategy. After all, the more often you blog, the more you tell Google and other search engines that you’re frequently updating your site.

However, it also helps potential patients get to know your methods, your staff, and understand what daily life will look like at your detox center.

It’s important to vary the length and type of content of your blog posts. One of the best ways to do this is through the use of video marketing and online quizzes. Patients can get easily-digestible information by watching a quick video, and they can begin to create their treatment plan through an online quiz.

Finally, always make sure that you share your blog posts across your social media accounts, to gain more followers and improve your online reputation.

Include Testimonials

Of course, addicts are likely to be suspicious of too much self-promotion on a website. Encourage them to contact your detox center by including short testimonials and stories from people who have been in their position.

For example, the homepage of the website for Muse Treatment features brief testimonials and reviews from past patients, with pictures and using initials to protect their identities.

It goes without saying that you should never include pictures or other identifying information without the full consent of your patients. However, you’ll be surprised to learn how many are willing to share their story.

Take Your Detox Clinic Marketing To The Next Level

While this post has given you lots of ideas about how to improve your overall marketing strategy, remember that this is only the beginning.

When you’re ready to learn even more about how to build your brand, get more patients, and establish yourself as an authority in the treatment industry, reach out to us for a free reputation audit.

The post A Complete Guide to Promoting Your Detox Clinic appeared first on ReputationResults.