5 Tips for Startups on Promoting Customer Reviews of Services

Customer Review Form

Whether they’re buying online or in-store, 88% of consumers first do online research before committing to a purchase. 

This definitely entails delving into the details of particular services and/or products, but this research also includes finding out if a company has a good reputation or not.

For this reason, it’s important you make sure you have a stellar online reputation. Otherwise, you risk losing out on potential customers.

To help you out, here are 5 tips for startups on promoting customer reviews of your startup’s services.

1. Offer Incentives

To get more positive reviews on your brand, it’s worth offering incentives for customers. For instance, you can offer them a discount or credit for their next purchase. Or you can offer them a chance to win a huge prize, such as $100 in-store credit.

Whatever you choose, it’s sure to motivate previous customers to chime in on prior experiences with your services.

2. Encourage Reviews on All Platforms

The truth is, with so many channels nowadays, your customers are found all over the place. When you’re promoting online reviews, you shouldn’t just broadcast your request on solely one channel.

Instead, do some market research and find out where your customers are. Focus on asking for and posting reviews on these specific channels, which may be around 3-5 of them.

On the other hand, don’t try to promote reviews on every channel you can. You may end up stretching yourself too thin and your efforts may be lackluster as a result.

3. Post Reviews on Social Media

Posting reviews online to your social media accounts is a fantastic (and free) way to promote your customer reviews. Not only can this get out the news about how good your services are, but it can also increase engagement with your target audience.

Communicating with customers can facilitate trust and brand awareness. Not to mention it can also encourage loyal ones to post even more reviews. 

4. Remove Bad Reviews

Not only can you promote good reviews, but you can also remove bad ones. For example, you can remove Google reviews so your online reputation is as stellar as it can be.

This can be especially helpful if you have reviews that are spam or obviously from competitors trying to drag you down.

5. Deal With Bad Reviews Constructively

If you aren’t able to remove bad reviews, it’s not the end of the world. In fact, it can be a blessing in disguise.

Take this opportunity to respond to the negative comments in a constructive way. When visitors see you can handle bad reviews with tact and grace, it’ll reflect even better on your company.

Use These Tips on Promoting Customer Reviews for Success

By using these tips on promoting customer reviews, you’ll be able to have a pristine online presence. As a result, you’ll be able to see business soar, especially if you consistently have positive reviews regarding your startup!

For more helpful articles on running your business, please take a look at our other blog posts.