How to Respond to Reviews: 5 Tips for Businesses

Respond to Reviews

It’s no secret that operating a small business isn’t easy.

After all, it requires tons of work, the marketplace is incredibly competitive, and it’s always a struggle to keep your customers happy.

Because make no mistake, your customers are the lifeblood of your business. Unhappy customers can kill profits and make it nearly impossible to succeed. Thus you need to understand how to respond to reviews in a way to persuade people to remain loyal to your brand.

This article takes a look at valuable tips for dealing with negative reviews. Keep reading to get the inside scoop.

1. Responding to Good Reviews

Let’s start by addressing the best way to respond to positive reviews. After all, when a loyal customer leaves a glowing review of your product or service, they shouldn’t be ignored.

The key is to ensure that each reviewer is acknowledged and thanked for taking the time to provide feedback. It’s also important to thank them for their purchase.

Keep in mind that one of the biggest mistakes you can make as a small business owner is to acknowledge positive online reviews. After all, you’ve already spent time, energy, and financial resources attracting this customer, so now it’s time to convert them into loyal repeat customers.

Plus, a positive review is the best form of free advertising for your product or service.

2. Take a Deep Breath Before Responding

It’s never fun to receive a bad review. Especially if the person was particularly vocal and nasty in their criticism.

This might cause you to get emotional and want to strike back. 

The best strategy is to take a deep breath and count to 10 before composing a response, giving your mind and body a chance to relax. Because remember, you’ll likely only make things worse by engaging in a war of words.

3. Acknowledge Their Feedback

It’s important to let the person know they’ve been heard and that you take their feedback very seriously. Be sure to thank them, even when the review is negative. This is your chance to let them know you care and are thankful to have them as a customer.

Be sure to use services like Birdeye Pricing to improve customer reviews.

4. Keep It Short

There’s no reason to go on endlessly in your reply. Acknowledge them, thank them for their feedback, and offer to find a way to make things right. The key is to let them know they’ve been heard and that their feedback matters to you and your business. 

5. Use a Template

There are plenty of templates for responding to negative reviews. This is a great way to keep your message concise and to offer the most appropriate sentiment to their feedback.

The Best Tips for How to Respond to Reviews

When it comes to running a successful business, you can only control what you can control. Fortunately, these tips for how to respond to reviews will help you build and maintain trust with your customers.

Please continue exploring the articles on this blog for more great branding advice.