Did you know that automating your social media marketing can increase your reply rate by 250%?
No matter what kind of business you’re running, social media marketing is essential to your success. That’s because social media is the primary way that modern businesses reach consumers.
Here’s the problem. Social media is time-consuming. Uploading, posting, commenting, and replying is practically a full-time job.
That problem has led many businesses to turn to automated social media marketing. But does it actually work?
Keep reading to learn more about how automated social media marketing can transform your business.
What Is Automated Social Media Marketing?
It’s pretty much exactly what it sounds like: using an algorithm to automate typical social media activities like posting and commenting.
Social media marketing automation allows you to create a bunch of posts, upload them all at once, and then let computer software post them at the scheduled time.
This saves online marketers lots of time and effort. It also keeps social media feeds from dying, which can kill a business’s momentum.
Does Automated Social Media Marketing Work?
The short answer is yes.
That’s because marketing automation does more than just schedule posts. It retweets the hottest tweets, likes the most relevant posts, and shares important information.
That’s why 75% of businesses are already automating their marketing. It just works.
That’s true partially because social media users don’t just use social media from 9 to 5 on Mondays through Fridays. Social media is a 24/7 kind of deal, and social media marketing needs to take that into account.
Chances are that your users are scrolling through Instagram after midnight—and your friendly neighborhood automated marketing software can be right there interacting with them.
How to Automate Social Media Marketing
So how do you get started with automating your social media marketing?
You might be tempted to set up a post scheduler and call it good, but that’s not enough. Your social media account should be interacting with users like a real person, and a post scheduler can’t do that for you.
Look for an app or service that will provide smart, tailored marketing to reach the greatest number of users.
For example, services like the Blue Strawberry app provide you with up to 18 months of social media posts—all from just one post or web page.
Basically, it’s all in the algorithm. A smart algorithm means the best possible social media marketing.
Give It a Try
We think automated marketing works, but don’t take our word for it. Go ahead and check out automated social media marketing. See how it changes the way you reach your customers.
But one last piece of advice: don’t try to do it on your own. Good automated marketing is tricky, and it can take years to perfect the software. Trust the experts.
To learn about more ways to expand your business’s outreach, be sure to check out our Tools and Services page.