Do you need a website for your business? The answer is yes. Not only will it increase your credibility, but it can also help you generate sales.
That’s not all; it’ll also give you the opportunity to distinguish yourself from your competitors. Remember, the goal is to showcase your expertise—only then will you be able to attract customers.
Thinking of creating a site? Looking for some tips for building websites for small businesses? If so, you’re on the right page.
We’ll be sharing a few pointers below. Keep reading to learn more about the topic!
1. Make Sure That It’s Mobile-Friendly
More than half of all web traffic comes from mobile devices. Given that, it’s crucial that you make your business website mobile-friendly. If anything, it’ll allow you to reach a wider audience.
Not only that, but it can also help with your search engine ranking. Take Google, for example, they’ve amended their search algorithm so that mobile-friendly pages will rank higher than those that aren’t. In other words, you’ll gain more organic traffic, which will result in more leads.
Need some help? You can always hire a professional for your small business website—they’ll know exactly how to optimize your website. For example, you can check out this web design company.
2. Pay Attention to Page Load Speed
The longer a webpage takes to load, the higher your bounce rate will be. In fact, research has shown that 53% of mobile users will leave a site if it doesn’t load within three seconds.
Fortunately, there are many ways to speed things up. For example, you can optimize images, minify Javascript and CSS files, use website caching, and reduce redirects.
The type of hosting that you use matters as well. Ideally, you want to pay for VPS or dedicated hosting; they’ll be faster as you won’t have to share resources such as RAM and CPU with other websites.
3. Have a Contact Page
Always include a contact page; you want customers to be able to reach you easily. For example, they might have an inquiry about a product. Providing them with a contact method will increase the chances of them conducting business with you.
More specifically, you want to include your phone number, e-mail address, and physical address (preferably with a map). If you want, you can even include a contact form. That way, they’ll be able to send you a message directly through the site; they won’t have to go through the trouble of creating an email manually.
Building Websites for Small Businesses
And there you have it—three things to consider when creating websites for small businesses. Why not do what you can to make yourself stand out, right?
Looking for more tips like this? If so, be sure to check out the rest of our business section!