What Factors Affect Your Website’s Google Search Ranking?

Google Search Ranking

Are you trying to drive more traffic to your website? Everybody is in this game today as the internet becomes the main way users interact with shops and sellers thanks to the pandemic. 

But how do you make sure your website gets as many users as possible? Or course ensuring you have a great product or service at a great price are both important factors. Word of mouth, even in these days of the internet, still counts for a lot.

But other more technical aspects affect a Google search ranking. Here’s everything you need to know about Search Engine Optimization or SEO for beginners.  

1. Mobile Optimized 

You need to make sure your page is optimized for mobile. Many people think that mobile doesn’t matter but increasingly mobile is the main way users are accessing websites.

Be sure to make sure you have to build a separate website that loads when opened on phones. Many of the leading mobile phones such as Apple’s iPhone allow users to choose if they want to use the traditional website that you see on a desktop computer but they will load the mobile site by default. 

To make a great mobile-optimized website tidy away all necessary text and menus so that the user is left with the basics they need to navigate the site and get the information they need. 

2. Page Loading Speed 

Loading times are all about expectation. 15 years ago it could take an age to load a page but this was the norm so people accepted it. With 5G internet and instant access to information that we want, people expect their pages to load within a few seconds.

You need to make sure your website loads fast or people will click off. You can improve this by making sure you include smaller size pictures and not large file sizes. Be sure to include a caching feature so that regular users get faster load times. 

If you’re struggling with how to do this then be sure to hire a seo company to do this for you.

3. Jargon Free Copy

The copy itself is still important. Avoid using long words or sentences which run on. Generally copy of 1,000 words is a good size for a blog post or website. Anything more than this and your users will get lost.

You also want to avoid technical terminology. This can confuse and alienate readers and Google doesn’t like this.

Remember that keywords are no longer king so avoid keyword stuffing which can reduce the impact of your copy.

If you want to check the reading age of your copy use a free service like Hemmingway which can give you suggestions of how to improve your writing and make it appropriate for your website. This is SEO basics. 

Google Search Ranking: Great Load Times and Sparkling Copy

If you want to increase your website search ranking then be sure to work on your website’s load times so users don’t get bored and click off. Then make sure you hire a great writer who can add some magic to your work with some sparkingly copy.

If you are interested in learning more about improving your Google search ranking be sure to check out the rest of our site.