4 Simple Tips to Improve Your Local SEO

Local SEO

People don’t just search for random information online. Reports show that 46% of all searches are for local services. If you want to take advantage of this web traffic, you need to rank on Google.

If you want to make the most of your website, local SEO is essential for getting new visitors. Below are four local SEO ranking tips that will help you get to the top of the search results.

1. Focus More on Voice Search

People don’t always sit at a computer and key in their search terms any more. With voice recognition technology getting better every year, more people are beginning to ask their devices to search for them.

The problem for SEOs is that people don’t ask questions the same way when they speak. They use different keywords, so your typical search phrases might not get picked up in the results. Optimizing for these voice search phrases will help you appear in more search results.

2. Optimize for Mobile

You can’t get away with ignoring mobile devices these days. Sure, it might cost more money to create a mobile design. The problem is that you’ll likely alienate over half your potential customers.

Google is smart enough to know when your site isn’t optimized, as well. It tries to promote websites that provide the best experience for users. If you don’t offer that to them, you’ll hurt your chance of ranking.

3. Set Up a Google My Business Account

It isn’t enough to rank only for keywords if you’re a local business. Most search result pages have map results at the top. If you don’t take the right steps, you won’t show up for search users.

A Google My Business account will help you get on map results. Google will mail you a PIN code to your business address. Enter this on your account page, and you’ll be able to set up your listing.

4. Target Local Keywords

There are a lot of keywords out there that get thousands of searches per day. Sure, you can target them to get a lot of traffic to your site. The question is, will this be traffic that is likely to buy your services?

You’re better off targeting the local versions of these keywords. They have less search volume, but you’ll target more likely buyers. You can do this by targeting generic informational articles and discussing what services you have to offer in your area.

This helpful article will tell you more about how to target better local search phrases that people type in Google.

Local SEO Is Necessary for Every Business

When so many people research companies online before making a purchase, you can’t afford to ignore local SEO for your website. The tips above are the perfect place to start when getting your SEO strategy in order. Local SEO ranking can take a while, so start now instead of waiting until the future.

Of course, web traffic alone won’t be enough to get more sales. Check out our latest articles to learn more about building your website to get more customers.