Are you brand new to digital marketing? If so, you’ll likely hear a lot of terms that you’re not familiar with. While this may seem intimidating, once you learn what they mean, you’ll see that it’s pretty straightforward.
One thing you’ll hear a lot about is “landing pages.” What is a landing page, and why might you need one? Keep reading to learn more!
Landing Pages: A Simple Definition
First things first, let’s start with a simple definition. A landing page is a standalone web page that is created for a specific advertising or marketing campaign. It’s where visitors “land,” after clicking on a link they came across in their email, on social media, or elsewhere.
What is a Landing Page Used For?
Conversion is the primary purpose of a landing page. This is a fancy way of saying that the visitor does what you want them to do.
For example, you may want them to sign up for your email newsletter. Your landing page may offer a really cool download in exchange for them completing the sign-up form. If a visitor ends up on the landing page, fills out the form, and submits it, this is considered a conversion.
Websites vs. Landing Page
The difference between a regular web page and a landing page is that a landing page has one single goal. This is also known as a call-to-action (CTA).
A website’s homepage often has many different links and a variety of actions a visitor can take. A landing page, on the other hand, typically only offers a visitor a single action. This lack of distraction is what makes them so great at converting visitors.
Still not completely clear? Spend some time browsing through these landing page ideas. Often, exploring landing page examples is the best way to find some inspiration.
What is a Landing Page Funnel?
Okay, now that you’ve got the basics, let’s take this one step further. While a “landing page” is just a one web page with one CTA, a “sales funnel” is a series of web pages that funnels a customer towards their final purchase decision.
This typically includes several upselling options in addition to the initial item they’re trying to purchase. This means that each sales funnel will include multiple CTAs.
These are a bit more complex to set up and are only appropriate in certain situations. However, when used correctly, they are very effective.
What is a Landing Page? Now You Know
Now that you know the answer to the question “What is a landing page?” you’re well on your way to becoming a marketing guru! The best thing you can do as a beginning marketer is to constantly keep learning.
We can help! Take a look at some more of our blog posts. We’ve got lots of information about digital marketing, blogging, SEO, and more!