What Is Digital Video Marketing (And Why Your Business Needs It)

Digital Video Marketing

A picture says a thousand words.

There’s no doubt that you’ve heard this old proverb at some point in your life. 

But have you ever wondered — if a picture says a thousand words, how many does a video say?

Simply put, videos are able to communicate so much more to your target audience than mere text-based or even image-based communications. Consequently, there’s absolutely no doubt that you need to incorporate a digital video marketing strategy into your business.

In this article, we’ll discuss the intricacies of what exactly digital video marketing is, and why and how to use it in your business.

What Is Digital Video Marketing?

The concept behind digital video marketing is very simple — it’s using video content to connect with your target audience. 

But although the basic concept is simple, applying it is actually quite a bit complex. You see, there are a ton of different options when it comes to digital video marketing. There are many types of videos you can create, and a whole host of different channels through which you could disseminate that content.

But regardless of how you choose to build your video marketing strategy, the results are clear. Almost half of all marketers say that video marketing has the best ROI of all the communication channels that they leverage to connect with your audience.

If you don’t want to miss out on these marketing gains, then it’s time that you took the time to craft a solid video marketing strategy.

How to Create a Solid Video Marketing Strategy

The first thing to consider with a video marketing strategy is where you want your video marketing to fit into the customer’s journey. Do you want it to be the first piece that attracts a customer to your industry and to your brand?

Or is it more appropriate that you use a tutorial video to educate a customer about the unique selling points that your brand has to offer? 

There’s no right answer to these questions. It depends entirely on how your industry functions and how you want to format the buyer journey. 

Once you know where video fits in, it’s time to generate content topics and themes for your videos. This will give you the subject material you need to shoot videos.

Then, you can actually start shooting the videos. For many businesses, it will be far more economic in the long-term to just hire a video marketing agency and use their resources than to build out an in-house video team. Figure out what’s right for your company.

Lastly, once the videos have been created, all that’s left is to use various channels to promote those videos. YouTube, social media, and your own website are all good options.

Start Leveraging Video in Your Business Today

There you have it. With this guide to digital video marketing, you should now be far better equipped to start leveraging it in your business today!

For more business advice, check out the rest of the articles before you leave!