There are currently more than 1.8 billion websites on the World Wide Web. And this number increases every minute, making it increasingly important that you have a solid backlink strategy in place.
Backlinks help improve your ranking in the search results, position your business as an expert in the industry, and increase your traffic. In this post, you’ll learn how to get backlinks so you can enjoy all of these benefits.
Ready? Let’s get started.
Why Are Backlinks Important?
The number of backlinks your website has is a good indicator of how popular it is. Search engines give credit to sites with large numbers of backlinks (of high quality) and they’re given more relevance in search queries.
In the days of Blackhat SEO, many business owners and SEO professionals would simply pay for links from a variety of irrelevant websites. But Google’s algorithm is too smart for this now, meaning you’ll need to get backlinks from high-authority, relevant websites.
How to Get Backlinks For Your Website
Backlinks are like stamps of approval from other websites. When you have a new backlink, that means that someone has found your website relevant, helpful, or interesting enough to share it with their own readers.
Here are a few ways you can get backlinks for your site:
Comment on Other Blogs
When you comment on another website or blog, you can link back to your website. Some of these are “follow” links, which mean they’ll give you “link juice” and an actual backlink for Google.
Others are “no-follow” links, but you can still gain new followers by sharing your perspective or expertise with a new audience.
If you’re an expert in a particular industry, why not share that knowledge? Guest blogging is a great way to reach a new audience and demonstrate your expertise with potential followers or clients.
The trick to being successful with guest blogging is doing your research so you can choose high-quality, relevant websites which will link back to your site.
Just as you can write for other websites, you can easily ask for an interview or guest post from an expert in your niche. This works well in a few different ways.
First, the person who is being interviewed or writing a guest post for you is likely to share the content with their own readers. They’re also likely to share it on social media, which will result in more traffic and potentially more links from their followers.
Produce Valuable Content
One of the best ways to get backlinks? Simply become known for your top-notch content.
Whether you have the latest statistics, a helpful infographic, or a long-form blog post, if you can solve a problem or create a conversation in your industry, people will naturally link back to your website.
You can see how this works on the Figment Agency SEO blog.
Be sure to ask people to share your content on social media or their own websites.
Now that you know how to get backlinks, the only thing left to do is to use the above tips. Keep in mind that getting inbound links is a marathon- not a sprint.
You’ll need to be continually working on the above actions to attract backlinks from high-quality sites.
Want to learn more about inbound marketing? Check out our blog for some top tips.