Consider the client type using chauffeur services.
Imagine the damage to corporate reputation if a high-profile client trashed the business. Revenue would drop and recovery would become almost impossible.
Want to avoid these mishaps?
Read on to understand the how and why of your business reputation.
Why Corporate Reputation Matters in the Chauffeur Industry
There are over 188k+ employees in the “taxi and chauffeur” industry. That’s not counting the millions working ride-sharing services like Uber and Lyft.
The point: People have options.
One bad experience for a five-star client will have them hailing another service. The loss of this big-ticket client sends shockwaves throughout the industry. It reduces the brand value which impacts pricing and employee recruitment.
Public relations take a hit, too.
An unpleasant experience adds to the $62 billion bad customer service problem. The experience travels at twice the rate due in part to social media.
It’s not all negative, though.
Stellar experience and corporate reputation bring:
- Increased employee satisfaction
- Improved perceived value of the service
- Accepted messages with new offerings
You may wonder how to improve the business standing. Pondering how to differentiate the business among the growing, competitive industry.
How to Improve Your Business Reputation
Ask the question, “What I use my chauffeur service?”
It’s a powerful thought exercise to detect strengths and weakness. It identifies key areas that could enjoy improvement — including:
Watch
Monitor your brand across several social channels and platforms. Use this for timely responses and gain a lifelong customer through memorable interactions. Else, solve negative experiences bound to spread on social media and search results.
Safety First
Client safety is top priority no matter their status and reputation. Improving client safety includes routine vehicle maintenance. Or, using EZWay Parking to provide personal space from the meandering public.
Employee and client injury are quick to make the news rounds. Stop the spread before it begins by ensuring safety throughout all business practices.
Influence
It’s easier than ever to promote your brand with Internet platforms and tools — consider:
- Creating informative blog posts on the business website
- Networking and building relationships on LinkedIn
- Producing video reviews and uploading them to YouTube
- Starting conversations and engaging with social media followers
Share great information about your industry and business. Overwhelm your followers with helpful content. This will build brand authority and drive leads to chauffeur business.
Associate
Leverage influencers by including them in your content creation and social media participation. Attend events they’re at to develop professional relationships with these individuals. Else, become a “regular” in their social news feeds. Do this by advertising or using mentions to get on their radar.
It’s called: Associate branding.
The brand improvement you gain when it’s noticed or mentioned by industry influencers.
Where to Begin
We’ve covered the mishaps of corporate branding. We’ve gone into techniques to improve it. Let’s now get you on the path to a recognizable brand.
See if problems are present by using our free reputation audit tool. Then, get in touch to find out how to we can work together on improving your efforts.