With well over 1.2 billion websites in the world, it’s a fight to the finish over which ones receive the most traffic.
Obviously, not all of them are in direct competition with one another. But most businesses with an online presence do need to ensure they do everything they can to promote themselves well.
So what happens when a company’s reputation takes a hit online? Is there anything that can be done?
Thankfully, yes. If that happens, here’s what to do.
Make Sure to Be First on Google’s Ranks
Whether it’s a personal name, company name, or brand, it needs to rank first on Google. This helps to build up an online reputation because it establishes authority for customers looking for a reliable business.
Since people rarely look below the top five listings, it also blocks out the competition.
Claim the Business on Google
Google rewards companies who claim their online businesses. It helps with rankings.
It also helps people locate a business easier. However, it’s time-consuming if a company chooses to list themselves on all search engines.
There are a lot of search engines out there. New ones appear all the time. Also, the listings must be consistent to work effectively.
So get higher rankings quickly by working with a reputable marketing company like 180fusion. They’ll help with all things SEO.
Create a Blog to Build up a Reputation Online
Blogs are a wonderful way to help build an audience online. They can be used to educate and even entertain potential customers.
They also help build up trust with readers while setting up a business as an authority in their field of expertise.
But blogs are also great ways to rank higher in search engines. A blog can be easily added to any existing website.
It’s really just a matter of creating new content on a consistent basis that keeps readers returning time after time.
Utilize Social Media
Social media is an important part of having an online presence. It’s a great way to keep in touch with consumers.
It’s easy to post blog content, photos, and even videos on social media. All of it will help promote a business.
Best of all, social media is easy to share. If the content is good and consistent, fans and followers are happy to share it with their connections.
Use a Monitoring System
Testimonials and reviews are usually a great way to increase the online standing of a company.
Until a bad review or testimonial is left online. Then it can be extremely damaging.
Sometimes, a company has no idea that someone left a bad review. It can be time-consuming to check them all.
The longer those negative reviews sit on the internet, the more damage they can do. So don’t wait. Get a free reputation audit today.
Get the Right Reviews
Getting the right reviews is a huge process. It takes time to reach out to customers.
It takes even longer to ensure they will leave the kind of review that can help an online company. If they’re planning on leaving a negative review, the time it takes to change their mind is even longer.
So leave it up to the professionals. We’ll help filter out the good and bad reviews to help build the right reputation. Contact us today to learn how.