Do you want to leverage your customers to drive sales to your ecommerce store?
Website reviews are a great way to showcase credibility to potential customers and build further trust with previous customers.
Here are 5 actionable strategies to get more ecommerce reviews that you can host on your online store or on social media!
1. Ask Your Customers
Directly asking your customers for feedback is the number one way to get more ecommerce reviews.
Implement a system to follow up with customers a few days after their purchase. You can set this up through an email marketing platform. Ask customers if they are satisfied and leave a link for them to leave a review.
2. Host a Survey
Checking in with your customers in a survey will not only give you a number of ecommerce reviews, but also will give you valuable data to help improve your company.
You can pull positive feedback from your customer surveys and put it on your website.
By hosting a survey, you’ll also be simultaneously promoting your brand. Customers will feel that their feedback matters to you and will come to trust your brand further.
You can even offer some type of incentive to customers who take the survey.
3. Offer an Incentive
Offering an incentive in exchange for reviews can encourage your customers to engage with your brand.
If you’re considering this option, be aware that there are dangers to offering incentives for reviews.
Therefore you’ll want to create an offer that is compelling but doesn’t make your previous customers feel forced to leave a positive review.
For example, you could offer a small discount to customers that leave any type of review on your website or Facebook page. Alternatively, you could host a giveaway of an exclusive product.
4. Highlight Your Customers’ Experience
Social media offers a fantastic platform to showcase happy customers. If much of your traffic is driven through social media, showcasing previous customers is a great way to increase sales.
For example, you could post a Facebook status asking customers to share a photo of them and your products and a note in the comments. You could then use this post as social proof to drive traffic to your website.
Your satisfied customers are your biggest asset when it comes to boosting your sales.
5. Consider Influencer Marketing
If your network and reach are limited, influencer marketing can result in a powerful review and more sales.
Partner with an influencer that has an audience in your target market. Having them promote your product with a review can immediately open up the floodgates to new customers.
For example, popular fitness Instagram influencers could provide a review post about Sportsfuel Supplements NZ clean whey protein to help drive traffic to the company’s website.
Boost Your Sales with Ecommerce Reviews!
With these 5 strategies in mind, you’ll see more ecommerce reviews from customers and sales pouring in!
Which of these review acquisition strategies will you try first?
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