Are you having trouble making your website pop? Do you have zero clients and want to change things?
Of course, you do. The problem is, trying to find out how to promote your website can be a tricky deal, and your budget has you biting your nails and wondering if you should get another business loan.
Relax, pal. There are other ways to promote yourself without spending a ton of money. In fact, you don’t have to spend anything at all.
Read on to find out more.
1. Make Your SEO Game Strong
Out of all the free advertising for your website, this one is sure to benefit you the most.
The SEO game is stronger than ever, and more businesses are realizing it’s potential to drive them to the top.
We’re sure you know all about working the SEO game. Now, you just need to know how to work it right.
There are a ton of SEO keyword tools out there that you can use to up your word game and get ahead of the competition, and a lot of them are free.
Make smart use of these tools and you’ll be on the first page of Google before you know it.
2. Emails Are Still a Thing
The rapid development of technology has made the hottest from only five years ago seem obsolete now. Maybe you thought that emails were one of those bygone things.
Well, you might want to think again.
In a tech-savvy 12-year-old’s world, emails don’t exist. In the real world of business, emails are really the only way to go.
Why, you ask?
First off, it’s still the most professional form of media for messaging, and well…you’re a professional.
It can also hold entire articles from your blog (with pictures!) and you can send out the message to basically an unlimited number of people.
This is the only way to effectively tell your message and get it out fast, so don’t pass it up.
3. Post a Blog or Two For Someone…
This is a great way for you to build up your name.
Posting up a guest blog helps you in a number of ways. First off, you get to make connections with other companies, which could lead to potential B2B (Business to Business) sales.
You also get to learn more about the competition, and with each guest blog you make, you get to strengthen your writing skills.
Maybe the biggest reason you should do this is that you get to put your name, and by extent the name of your company, out there for the public to view.
This means that when people read your posts and like what they see, they could turn into customers willing to buy your product. Pretty impressive huh?
Just make sure you play nice and let others guest post to your website, too. We all have to help each other out.
4. Or Start a Blog of Your Own
Feeling like a pro after a couple of guest posts? Why not upgrade your game by making your own blog?
Blogs are amazing for outlining a number of things that customers might want to know about – and maybe even a couple things they didn’t know they wanted to know (see what we did there?)
By posting regularly, curious readers can learn more about your company. If they like what they read, there’s a good chance you will make a client out of them.
Just remember that starting a blog is a pretty big responsibility, as it takes super clean writing and consistent posting to keep your people engaged.
5. Hit ‘Em With the Signature
The email and the signature are the one-two punch of the business industry.
Every good business needs a signature. This is a quietly confident way of letting potential clients know you’re legit.
Think about it this way. If you were to open an email that said it was from Amazon.com, and you didn’t see the Amazon logo, would you really trust that message?
We didn’t think so.
Adding your name, a company logo and even a slogan to each email shows the world that this is a genuine email from you.
It also helps people to remember you based off of the logo or the neat company slogan, so they’ll be more likely to look you up when they have a problem your company can fix.
Quietly confident, yet super profitable. Sounds like a win to us.
6. Try Outreach Marketing
If you’re really trying hard to look for the right customers, outreach marketing might be your best approach.
This form of marketing is not for the faint of heart. You have to do some serious research to find businesses, bloggers and other influential people that can help your website get noticed.
After you do that, you need to find a way to get them on your side. Throw them a pitch to let them know what you’re about, and don’t forget to follow up with them to make sure they know you’re serious.
The goal here is to create serious, long-lasting relationships with these guys, so try to get on their good side and tell them what they like to hear.
Oh, and FYI: don’t go overboard on the messages. That can get very annoying, very fast.
7. Quality Matters
You’ve heard us talk about quality throughout this entire article. That’s because quality is a hugely important thing that should be present in everything you do.
When you show quality in your work, potential customers and other businesses (friendly or competitive) will notice you and take you seriously.
On the other hand, if your work is sloppy and unchecked, don’t expect to build up a fan base.
Want to see a good example of a quality website? These guys knew what they were doing. Why not check it out for yourself?
If you take away nothing else from this article, remember that quality is a must in order to create a successful business. So let’s hop to it.
Now You Know How to Promote Your Website
Knowing how to promote your website can be hard, especially with all the competition out there. Sometimes, you might need a boost to get to the next level.
We’d be glad to help with that.
At our company, we know what it takes to build up a reputation that’ll get you the respect and the customers you deserve.
We offer a ton of reputation tool that you can use, as well as reputation services for those looking for a different approach to build their cred.
Reach out to us to find out more about how we can help your business reach new levels of greatness. We look forward to hearing from you.