A customer management relationship (CRM) tool can help you improve your digital reputation and consequently, your revenues. In fact, research suggests that for every $1 spent on a CRM tool, $8.71 is made back.
But if you’ve never used such a tool before, you might not know how this can be the case.
If you’d like to learn more about how a CRM tool can help you, keep reading. We are taking a look at 7 ways a great CRM tool can be used to improve your online reputation.
1. Keep Track of Your Emails
CRM tools help you keep track of all the emails you have sent to and received from a particular client. This makes it easy to access key details that might have been mentioned in earlier emails.
This can help impress clients as you will be able to show them that you are keeping track of all the details they are sending you. You will, therefore, have an improved ability to deliver a service that meets their requirements.
This also improves internal communication within your company. Everyone will have access to the same information. People will not be sending the same client the same questions, over and over again.
2. Ability to Take Notes
A great CRM tool will provide you with the ability to take notes. This might relate to work or even personal details in business conversations. For instance, you can record whether a client is a fan of a certain sports team.
You can then send that client memorabilia related to that sports team if there is a milestone of some sort. This helps improve the relationship between you and the client as it shows you care about them. Your reputation will improve as the client could tell others about your kind gesture.
3. Track Key Metrics
If you are using a great CRM tool, you will be able to track key metrics. For instance, you will be able to see how many times a certain prospective client has been contacted. You will then be able to use this information to dictate whether you should reach out again or not.
This will improve your reputation as it will reduce the odds of you repeatedly calling someone, who might not want to work with you. It, therefore, reduces the chances of your business being seen as ‘spammy.’
4. Improve Future Interactions and Sales Performance
As mentioned a CRM tool allows you to keep track of how you are dealing with prospective clients and existing clients. This information is helpful as it can be used to improve future interactions and sales performance.
For instance, if you are using a sales script, you will be able to keep track of how people are responding to this script. You can then put this information in the notes section of a CRM tool. This information can then be used to improve the script that is being used during the sales process.
5. Identify Problems and Monitor Resolution Progress
One of the great things about CRM tools is that they allow you to log certain problems a client might have with your company, so that everyone who needs to know, is made aware of them.
The good thing here is that you can also track the progress, in regards to what is being done to deal with an issue. It means that issues are not ignored or forgotten. This improves your reputation as clients will realize you value customer opinion. They will also realize you take active steps to solve problems.
6. Help Create Partnerships
CRM tools help you keep track of a lot of detailed client data. This is helpful because it can be used to help you develop partnerships, regarding your other clients.
For example, you may have one particular client that might like to be introduced to another one of your clients. You might find that a client asks you if you know of someone who can help them with a particular issue.
In this situation, you can just search your CRM database and ask the person you find if they’d be interested in an introduction. You can then put the two together. This can improve your reputation as you will be seen as someone who helps clients beyond the scope of the project you are being paid for.
7. Improve Your Marketing
A CRM tool can also help you improve your marketing. This improves your reputation, as prospective clients will begin to enjoy your marketing and not find it annoying.
Begin by taking a look at the information you have recorded regarding past clients. If you spot any patterns, such as the needs or demographics of these people, you can use it to inform your marketing approach.
Some CRM tools also provide integrations with marketing tools. That means a lot of your marketing can be improved, almost on autopilot. If you are using a CRM tool like the one found on this website, you should be able to benefit from a wide range of integrations.
A Strong Digital Reputation?
Maintaining a strong digital reputation is not always easy. But with the help of a CRM tool, you can make some progress towards this goal.
In this post, we’ve taken a look at some of the ways that can be the case. You can use a CRM tool to keep track of useful information regarding clients, of which can be used to improve their experience. You can also use CRM data to produce marketing that is more relevant.
If you want to great results with your CRM, make sure you are aware of all the features on offer and how to use them. Otherwise, you might not be able to benefit from all that has been discussed in this post.
Want to learn more about how you can improve your online reputation? Explore our blog for more tips!