Do you want to know how online businesses grow from small to booming?
For many companies, their secret lies in their social media.
With more and more of your online audience using social media on a regular basis, you’re selling yourself short if you’re not promoting these platforms.
Below, we’ll go into how to properly get your services attention via Facebook promotions. Read on to grow your client base!
1. Understand Your Goals
Facebook has a lot of different advertising features, all of which will give you different results. As such, before you set out to advertise, jot down some of your goals.
Your objectives will differ from the objectives of others depending on your business. Do you want to raise awareness of your brand? Are you looking to boost sales? Do you provide services of which you want people to be aware?
Once you have these goals down, you’re ready to begin.
2. Create Your Ad
When you create your Facebook promotion, you’re going to want two things: an eye-catching image and brief, memorable text.
Why?
People who use social media are typically just scrolling, skimming the page for something that grabs their attention. As such, they are not reading closely, and you’re not likely going to convince them to read long text.
On the other hand, ads using photos and brief tend to do pretty well. Interesting photos don’t require reading to get attention.
Likewise, the shorter text is more likely to register with people who are quickly moving through the page.
3. Writing Successful Text
So, if you can’t write a novel on a Facebook page, what should you write?
All Facebook promotions should include 3 text components: a hook, a sentence to add interest, and a call to action.
A hook is simply anything that snags someone’s attention. It can be a question, a shocking fact, or anything that causes someone to pause scrolling.
Then, you want to further their interest. Add any brief, relevant information.
After, complete your call to action, which should give readers details on the action you want them to take.
4. Know Your Audience
Once you follow these tips set up a Facebook ad, the platform will prompt you to define your audience.
As tempting as it is to set your audience as widely as possible, this might not ultimately be good for you.
After all, many Facebook ads cost money. If Facebook punts the ad to just anyone, you are wasting money on people who are not likely to respond to your call to action.
5. Video Ads
Statistics show social media users respond more to video ads than they do to any other form of ad.
What does this mean for you?
It indicates that no matter what you’re offering, you’re more likely to catch the attention of your audience if you advertise with videos.
TV usually gives you only seconds to sell your product or service. Facebook, on the other hand, provides you with up to 240 minutes of content. Now, you don’t have to use all of this time, but you also don’t need to focus as much on cramming information.
Go Beyond Your Facebook Promotions
Are you wanting to manage your entire online reputation strategy?
While Facebook promotions can help you further people’s knowledge of your company, you need to go beyond that.
Fortunately, we have a plethora of articles that can help you manage your digital strategy, improving your company’s reputation. Read more today!