68 million Americans have bad or poor credit scores (scores under 601). So why is your website struggling? The problem isn’t the number of people looking for credit repair, but the number of people who find your website.
The first result on Google gets almost 33 percent of the search traffic. Position number four gets less than ten percent. People won’t find your website if your SERPs (search engine results page) rank is too low.
Search engine optimization is the key how to generate credit repair leads. Strong SEO tells Google that your website is useful; that people want to visit your site.
Building SEO is all about catering to what specific things Google looks for in a website. If your website is readable, has strong keywords, HTML, and links, you might find yourself on the first page of the SERPs.
Let’s start with the SEO basics. Google search anything you can think of, right now. The words you typed into the search bar are called keywords. Adding those keywords to your website helps Google know when to return your page after a search.
Pretend we’re searching for “credit repair.” You’ll want to use the phrase “credit repair” on your website. However, Google knows when you’re overusing the keyword. Only use the keyword phrase in natural sounding ways.
HTML stands for hypertext markup language. Think of HTML as another language, just like the name says. HTML is how your website “talks” to Google. HTML tells Google how to read your links, titles, headings, and more.
In fact, HTML can also help improve your keyword scores. Putting keywords into your HTML titles and headings reinforces your page’s content. In our example, we could put “credit repair services” as the title of our website.
We should also touch on long-tail keywords. Long-tail keywords are just specific variations on your normal keywords. For instance, a long-tail keyword might look like “credit repair from credit card debt.”
Links are the, commonly, blue text that sends you from one web page to another. In our case, we’re talking about inbound links and outbound links. Inbound links refer to links that lead to your website, while outbound links are links that lead away from your site.
Both types of links help your SEO. Outbound links reinforce what your site is about. They tell Google that you’re trying to associate with “X” type of site. For credit repair, we might link to CreditKarma. A link to an established website is worth more than a link to a small site.
Inbound links are harder to gather but count more towards for overall SEO. You’ll need to convince other websites to link back to your website. Links from established websites are better than links from small sites.
How to Generate Credit Repair Leads
Implementing keywords, HTML, and links requires deep knowledge of the ever-changing digital marketing world. While most people can handle some keyword work, the experts will conduct keyword research.
While you could reach out to other websites for links, an SEO professional already has a network to cultivate inbound links. That’s where we come in. Our professionals can take you from SEO zero to hero.
Learning how to generate credit repair leads is hard, so let us do the heavy lifting. We’ll get you on the road to more leads and more conversions.