Some experts say social media isn’t useful when it comes to SEO and marketing. That’s not true! Sure, it doesn’t affect your SEO efforts directly but it boosts your site and business in other ways.
There are at least 3.8 Billion people who actively use social media, after all. With that many people who are active, you should start using social media for your online marketing strategy.
Social media is quickly becoming one of the most important aspects of online marketing and here’s how you can take advantage of it.
1. Start With a Plan
Plan a social media plan slowly to guarantee all your social efforts support specific business goals. Set your goals to follow the SMART(specific, measurable, attainable, relevant, and timely) framework to have a real impact on your business.
Start researching your competition. This prevents you from copying and it helps you see what’s working and what’s not for other businesses like yours. Before you start posting, you should know who your target audience is and what content will attract them.
2. Choose the Right Platform
With the knowledge you have on your target audience, it can help reduce wasted time and effort in promoting your business. For example, if you’re target audience is millennials, then it’s best to choose Instagram or Facebook since they tend to visit those sites.
You can also sign up for multiple sites like Twitter, LinkedIn, and YouTube. They often show up on the first page of Google when people search for your brand.
3. Post Content Regularly
Regular blog posts make it easier for you to make a lasting impression on your followers and it reminds your followers that your brand still exists. 48% of consumers say when a company is responsive on social media, it will prompt them to make a purchase.
4. Build Relationships
The benefit of social media marketing is it allows you to communicate with customers and followers. This helps build trust and forms loyal following. When your fans start sharing and liking your content, you can rise in social algorithms and gain new exposure.
Collaborating with small social influencers is a fast-growing method for customer acquisition. You can get them to post content about your brand for a low cost and you can even offer them free products.
5. Evaluate and Adjust Your Strategy
It’s necessary to keep track of what works and what doesn’t, then you can fine-tune your efforts and improve results. It’s good to see which content received most click, likes, or shares to show you what to repurpose in the future.
Marketing is confusing and may not work in your favor, but you can try understanding more through marketing consulting.
Use Social Media For Your Online Marketing Strategy
Always take a focused approach — start with one or two key networks to build your social media marketing efforts over time. It may take time to get the visibility you want, but it’s satisfying when you get there in the long run.
Hopefully, this guide helped you understand ways to use social media as your online marketing strategy. Looking for more? Feel free to read our other guides and tips today!