Build Trust & Reputation: 5 Best Practices for Social Media in Healthcare

Healthcare Social Media

The value of social media for marketing purposes in the modern world cannot be understated. Did you know over 48% of adults between the age of 18-29 in America log onto social media accounts daily?

However, as a healthcare professional, you may be wondering how to use social media in healthcare. How can you use these popular platforms to improve your reputation and trust within the community? 

Keep reading for everything you need to know about healthcare social media marketing.

1. Post Valuable and Engaging Content

One of the best ways to build credibility with an audience is by offering them valuable information. When posting articles, videos, images, and more, think about what your audience will most benefit from.

For example, in response to the novel coronavirus, you should be posting helpful tips about how to reduce exposure, what symptoms to watch out for, what to do if people think they are infected, etc.

2. Respond Quickly to Messages and Comments

Similarly, people need to know that you hear them. More importantly, they need to know that you care about their needs. When your profile receives comments, questions, and messages, you should make it a priority to respond within 24 hours (ideally less). 

Simply put, if you want people to engage with your social media account, you need to engage back.

3. Raise Awareness About Public Health Concerns

One of the most important areas where social media and healthcare can work together is in raising awareness and spreading information. The current climate is a perfect example. People want to stay informed and constantly updated about the novel coronavirus. 

Use your platform to keep people in the know, especially during times of crisis or pandemics.

4. Address and Correct Misinformation

While it’s important to use social media in healthcare to keep the public calm and informed about certain events, it’s also a valuable tool in squashing misinformation. 

Social media in the hands of the public can often lead to a lot of false information being spread around. News and events are either sensationalized or completely fabricated. People will respect the truth if it’s coming from a reliable source, such as a healthcare facility and healthcare professionals.

5. Know When to Hire a Professional

Finally, one of the best practices for social media in healthcare is accepting when you’re in over your head. As a healthcare professional, you may not have time to learn how to optimize your social media accounts or create content. 

If this is the case, you may want to hire a content marketing agency to lend a hand. While we understand you need to think about your bottom line, social media can be a major source for bringing in new patients, but only if it’s used properly. 

Looking for More Marketing Tips for Social Media in Healthcare?

If you’re looking for more advice on improving your reputation and results, you’re in the right place. We cover everything from social media in healthcare to SEO and online reputation management tools. Be sure to check out some of our other articles before you go!