Why You Need a Professional Reputation Defender

reputation defenderMost people don’t truly understand everything that goes into running a business. Business owners can put their neck on the line to achieve their dreams only to have their hopes dashed in a matter of moments.

This isn’t solely a financial issue, either. Sometimes all it takes is one misguided tweet or one bombardment of bad reviews to tank a business.

As a business owner, it’s important to stay protected in a world where anyone can write anything. Since the web is such a slippery slope, most businesses could use a reputation defender.

But what exactly is a reputation defender and why would a business need one? Here are a few of the top reasons to hire someone to fix that tarnished reputation!

Monitor Online Conversations about Your Brand

If a brand has even a shred of success, there’s likely an online conversation about it. Those not convinced should check out reviews for businesses near them.

That hole in the wall no one knows about? It’s probably more popular than previously thought.

It’s important to keep track of these conversations and monitor what’s being said. After all, perception is the reality.

Hiring a reputation defender is a great way to stay up to date on the public’s opinion without taking valuable time away from business operations.

It’s hard enough to find enough time in the day to get everything done. Who really has time to maintain their reputation when there are dozens of social media sites?

People Trust What Others Say

For better or worse, the internet has given everyone a voice of equal volume. It takes one customer’s bad experience to change the course of a business for the worse.

But who’s going to listen to these people? After all, what they’re saying doesn’t even need to be true to be heard.

As it turns out, most of the internet is going to side with the customer. See, people trust other people more than brands. In fact, most people trust reviews as much as a personal recommendation.

Hiring someone to defend your business reputation can prevent things from getting out of hand too fast.

A Reputation Defender Knows How To Respond Appropriately

People put thousands of hours of blood, sweat, and tears into their business. When someone comes along and makes a disparaging remark, it’s all too easy to react rashly.

Take the curious case of Amy’s Baking Company, for instance. The business had its share of problems to start with, but the shop’s owners gained notoriety on an episode of Kitchen Nightmares.

Aside from the lackluster food, Amy’s Baking Company had a massive image problem.

They weren’t only aware of the negative reviews about their business, but they actively responded to each one. And the results were less than professional at best.

Unsurprisingly, Amy’s Baking Company shut its doors for good a few years ago.

So what’s the lesson in all this?

Be professional. Sometimes that’s easier said than done. Those that can’t divorce themselves from their work would do well to hire a reputation defender.

What’s said online doesn’t simply disappear and can come back to haunt a brand.

These reputation experts are well-trained when it comes to unhappy customers. A reputation pro will do his or her best to respond to that customer and solve a problem.

Get Reputable Reputation Repair

Looking to raise brand awareness or just fix a blemished brand? Let Reputation Results assist!

We offer tons of resources to help any business struggling with negative reviews. Ready to get the reputation every brand dreams of? Then contact us today and start repairing your brand in a matter of minutes!