Over 90% of all online activity starts on a search engine. With search engine optimization (SEO) you can appeal to those consumers and lead them to your website.
You’ll need a strong SEO strategy, first.
With this digital marketing advice, you can increase traffic to your site. You can then turn those visitors into sales or leads.
Here are seven SEO marketing tips that can set you up for success.
1. Start Researching
In order to use these SEO marketing tips, you need to know who you’re trying to target. Start building a strong SEO strategy by researching your target audience.
Make a list of target keywords by using SEMRush and Google Keyword Planner. You’ll use these keywords for your website content. Make sure to prioritize long-tail keywords, which are more focused.
2. Utilize UX
Over 80% of consumers check their phones before making a purchase. In order to really utilize these SEO marketing tips, make sure you’re mobile-optimized.
Google uses mobile-first indexing when determining SEO rankings. If you’re not optimized for smaller screens, your ranking will suffer for it.
On mobile devices, make sure:
- Buttons are easy to click on
- Your site is easy to navigate
- Text is easy to read
Make these changes before using the rest of these SEO marketing solutions.
3. Place Your Keywords
Once you start creating content, it’s important to know where to place your target keyword. Each post’s target keyword should appear in the:
- Page title
- Opening paragraph
- Closing paragraph
- A header
- Body text
- Alt image tags
- Meta description
Make sure your keywords read naturally within your content. For more help, this SEO company can help improve your overall SEO strategy.
4. Focus on Value
As you begin writing blog posts and creating content, don’t focus on selling. Instead, you want to show readers the value you have to offer.
Consider developing a thought leadership strategy. Show your target audience the experience and expertise you have to offer. By focusing on your company’s value, you can build brand trust and boost conversions.
5. Build Links
Link building is an important component of an effective SEO strategy. Using high-authority links to other sites will show Google you’re an authority, too.
Try adding stats and research in your blog posts to use relevant links.
6. Get Social
As you use these SEO marketing tips, don’t forget to share your work. Get social by posting your optimized blog posts, infographics, and vlogs on social media.
Once social media followers see your content, they’ll visit your website, giving you the chance to increase conversions.
7. Love the Locals
Don’t forget to focus on your local customers, too. Local SEO allows you to reach customers in the area.
First, update your Google My Business listing. Then, create page content using location-specific keywords.
Improving your local SEO can help you attract more foot traffic to your business.
Rank Higher Than Ever With These SEO Marketing Tips for Success
Reach the top of the search results. By using these seven SEO marketing tips, you can boost your ranking and attract more traffic, which should help to boost sales.
Explore the Business section of the blog for more helpful tips.