Ever since its introduction to the world back in 2004, Facebook has been synonymous with social media. The social network is no doubt a major player in the niche that has become relatively crowded in recent years.
One of the functions that power Facebook’s popularity is its group feature. Facebook groups are one of the best ways to collaborate with a number of like-minded individuals.
If you’re the owner of one such group and want to know how to grow your Facebook group, then you’re in the right place. In this article, we’ll take a look at a few common strategies that you could start employing today to grow your membership and make your way to the list of top Facebook groups related to your industry.
How to Grow Your Facebook Group
Growing your Facebook group requires a multifaceted approach.
The first way to grow your Facebook group is organically (i.e. without money). If you’re strapped for a budget, or if the group has no way of proving a positive ROI, then an organic approach is certainly your best bet.
One of the best ways to organically grow your Facebook group is to leverage the popularity of existing groups. Coordinate with the administrators of other, more established Facebook groups to trade shoutouts. This allows you to “cross-pollinate” your audiences, resulting in greater membership levels in both groups.
The next step is to create resources that are limited to group participants. For instance, let’s say that your Facebook group is in the fitness industry. If you want a high level of membership, then you need to give folks a reason to join your group. You could create a guide to proper nutrition that is only accessible through a link that folks have to join to receive.
Last but not least, to get the ball rolling with your Facebook group, the best way is to do the ol’ fashioned friend list invite. Use Facebook’s built-in functionality to invite everyone on your current friend list to join your group.
Premium Facebook Advertising
If you want to take it to the next level, then premium Facebook advertising is your friend. Facebook ads are the best way to supercharge your group and take it from no activity to thousands of members in no time at all.
To set up a Facebook advertising campaign, you’ll have to first create a Facebook page for your group. This is what you will advertise. You can even leverage Facebook retargeting capabilities in order to limit your exposure to those who have already demonstrated interest in your page but may not have joined.
Facebook Group Growth, Made Simple
Make no mistake — the biggest Facebook group in your industry didn’t get their overnight. Instead, the most popular Facebook groups were built as a result of lots of effort that was expounded over lots of time. Keep that in mind as you seek to grow your audience.
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