Keep An Eye Out: Reputation Management Tools for Real Estate


If you’re one of the 86,004 real estate brokerage firms in the United States, you’ll want to use the best reputation management tools. These are essential for monitoring what people are saying about you and your brand. 

So, let’s dive into our favorite tools, so you can hit the ground running!

1. Google Alerts

If your real estate company has already acknowledged the power of digital marketing, then you’ve probably already heard of Google Alerts. 

It’s a fantastic tool for monitoring your brand’s online presence. All you have to do is insert the name of your company into the search bar, and you’ll start getting email alerts sent every time someone mentions your brand on Google’s database. 

You can select one of the following three settings: 

  • Immediately
  • Once a day
  • Once a week

The intensity of your alerts all depends on how seriously you’re taking your reputation management and how frequently you’re mentioned on the web!

2. Trackur

Trackur offers users several features for tracking their business online. They help you monitor all the below:

  • Social media profiles
  • Mainstream news sites
  • Growing trends
  • Relevant keywords

How awesome is that?!

3. Reputology

If you have more than one real estate firm, this platform is ideal for you. You can manage and monitor all your online reviews from across the web with just a click of a button. 

You can also keep an eye on what people are saying about you on real estate review sites- which makes this perfect for your industry!

Also, Reputology helps you deal with negative reviews by converting them into customer service tickets- enabling you to tackle each concern, in a logical order, and with the utmost professionalism. 

4. Chatmeter

If you want to collect and analyze customer feedback, then Chatmeter is probably the best resource for you. This is especially true if you’re running numerous branches in different locations. 

Chatmeter sends you an email notification if your brand appears on any of the 20 local searches Chatmeter monitors, or if any new content about your business surfaces online. 

You can also use this tool to keep up to date with your local competitors- analyze their marketing strategies and learn what they’re doing; this is amazing for boosting your brand and generating more sales. 

For example, if you’re in the real estate business, you may want to keep an eye on how to get an offer at (this is just one example of the many other real estate brands you should keep track of). 

5. Search Yelp

Head over to Yelp and search for your business’s name, then brace yourself. Unfortunately, there isn’t much you can do if a harmful rant and a one-star rating pop up on your Yelp page. 

If you start receiving negative posts, you need to follow Yelp’s instructions on how to handle this awkward situation.

Remember: stay dignified, diplomatic, and professional at all times. No matter what a consumer’s said, you need to take the high road. By coming across as aggressive or rude, you’ll only alienate yourself from other potential customers. 

If you’re able to give this disgruntled customer a refund to smooth things over- do it! Then once you’ve made amends, calmly ask them to edit their lousy review. 

6. Meltwater

Interestingly, this company first started as a press clipping service. They initially scanned news sources to find keywords, but now they’re a fully fledged media monitoring tool.

In addition to press monitoring, they also track social media and offer real-time analytics. Out of all the options (perhaps not Google Alerts), they provide the broadest global media database.

That way you can be safe in the knowledge that you’ll be made aware of any mentions you get online. 

You can also track your competitors using Meltwater, by:

  1. Where they’re getting featured
  2. How many mentions they’re getting- in comparison to you

Analyze both your reports and analytics directly via your Meltwater dashboard. Alternatively, you can transform this information into an easy-to-use presentation to share with your team members. 

Other Tips

In addition to using the tools above, heed the tips below to help improve your reputation online.

Become an Expert In Your Field

You want clients to see you as an expert in your field. This is crucial for establishing credibility and works wonders for bettering your reputation.

You can achieve ‘expert’ status by doing any of the following:

  • Getting your brand published in reputable industry publications and magazines.
  • Setting up an informative blog on your company’s website
  • Helping others by offering useful answers to questions published on forums
  • Setting up and maintaining professional looking social media profiles

You get the idea!

Become a Diplomat

When it comes to handling your online reputation you need to become a diplomat. So, think very carefully before responding to an online review. Always err on the side of caution! Sadly, the customer is still right- even when they’re hands down, wrong.

Do You Like The Sound of These Reputation Management Tools?

If you enjoyed this article on reputation management tools, then we’re confident you’ll love the other content published on our blog. 

Over there we talk about everything from using SEO to help maintain your online reputation, to performing a technical SEO audit. Enjoy!

Alternatively, if you have any questions about monitoring your brand’s reputation, please feel free to reach out and contact us– we’d love to hear from you! We always endeavor to get back to our queries as soon as we possibly can.