For your legal practice to be successful, prospective clients have to be able to trust that you will be able to effectively defend them in a court of law.
If you have a poor reputation, you need to take the steps to rectify it or you’ll find yourself losing business quickly.
Here are the main reasons why all lawyers need to think about personal reputation management.
Online Reviews Can Make Or Break Your Firm
It’s very common for people to consult online reviews before hiring any kind of service. If your online reviews are less than stellar, you won’t be able to stand out in your competitive market.
For example, if one of your clients is injured in a car accident and they are not happy with the settlement amount received, they may post a negative review online. Those who are looking for legal advice after a car accident would be unlikely to consult you.
But the method through which people review businesses is also changing. Although law firm ranking websites and professional review websites exist, more consumers are using common review websites like Yelp to form their opinions.
Because these websites are more of an open forum, negative reviews are far more visible and potentially more damaging.
Your Conduct Reflects Your Ethics
Your online presence acts as a reflection of your legal practice. If you’ve received a lot of negative reviews or press online, the last thing you should do is try to pick fights with your detractors.
Furthermore, if your website is low-quality, it will damage your credibility. Clients are more likely to review your law firm poorly if they cannot navigate your website easily.
In situations where your reputation seems almost beyond repair, it is essential that you employ an online service that can help build back what you lost.
Engaging with prospective clients through social media is a fantastic way to build awareness in your market for the services you offer. Regularly posting content will give your brand more of a positive reputation, especially if the content is high-quality.
But consistent engagement is a full-time job, and it can be difficult to do on top of your other business responsibilities. If you cannot post regularly, your SEO ranking will falter, and your reputation as a whole will take a hit.
This means fewer customers and potentially more negative reviews as public perception of your services gets lower and lower.
Be Proactive About Your Story
Reputation management is all about controlling the way your story is told. Your entire online presence is a way to sell your narrative, including your reviews.
Taking the initiative to make sure your reputation is favorable is crucial to making sure that you stay crisis-free.
Personal Reputation Management Is Easy
Managing your online reputation is nearly impossible to do on your own. But with our personal reputation management services, you’ll be able to increase your sales and open up opportunities to gain more clients.
For more information on the services we offer and how they can help elevate your legal practice, please contact us!