You’re ready to take on the SEO game. You’ve redesigned your website and it’s running faster and better than ever before. You’ve cleaned up your web pages, gone mobile, and even started a business blog for your site.
But have you considered using a SERP checker to really drive up your company’s web traffic?
You can devote time and hard-earned money into your SEO strategy. But without SERP tools, there’s no way of knowing if it’s producing results you want.
Here are 5 ways SERP tools can motivate your SEO strategy!
1. Find Optimal Keywords
You know your industry, and you know the common keywords that your customers search for.
But do you know how they really rank in SERPs?
A SERP checker can give you solid statistics on a keyword. It will show you how many people search for that keyword, as well how it performs on multiple search engines.
Some online tools will even compile a list of long-tail keywords for your website.
Long-tail keywords are basically phrases made up of 2-4 specific keywords. These are phrases that users specifically search for when looking for certain products and services.
2. Brainstorm Content Ideas
After finding keywords with the most potential, now you need content to use them in.
You’ll most likely use basic keywords relevant to your industry on your web pages. But what about content for your blog? After all, you want to boost your traffic results not once, but on a regular basis.
When a SERP checker compiles keywords, it’s essentially listing content ideas. More times than not, these tools will show you keywords you may have never considered using.
Many of these tools will also check how content ranks on other search engines, in addition to Google. Some tools will even generate content ideas you can write about.
For example, a SERP tool may show keywords like “hormonal balance” or “fatigue” for a maca root company like Isula Nature. The company could then create blog posts like “How to Maintain Hormonal Balance” or “Ways Maca Root Fights Fatigue”.
3. Learn About Your Audience
SERP tools not only show you how effective your keywords are. They can also show you which terms and phrases people searched for to find your website.
With that said, you can understand your audience and which needs and questions they’re using search engines to find solutions for.
SERP tools can also show you which local keywords people in your area are searching for.
A local fitness center, for example, could use a SERP tool to see which sites people in that city visit the most. They could also use a SERP tool to conduct research on fitness and health keywords that locals search for the most.
Then, the fitness center could write blog content geared towards these keywords to pull in that area of web traffic.
4. Keep an Eye on the Competition
When a SERP checker researches and compiles data on keywords, they’re also taking your competition into account.
Most of these online tools allow you to run keyword search tests using more than one URL. They can then compare how each site ranks in these keyword searches.
Some tools will even pull up the top websites for certain keywords, and which ones users view the most.
This not only helps you to see which keywords your competition uses but also how they’re performing with them.
5. Run Tests on New Keywords and Content
The only way to bring in regular web traffic is to produce new and engaging content on a consistent basis. But to make your efforts most effective, it’s important to conduct research on new keywords and content ideas.
Google changes their PageRank algorithm on a regular basis, and you need to always prepare for these changes.
SERP tools can help you to do that. These online tools are constantly developing and advancing as search engines change.
Don’t Forget to Use a SERP Checker
The SEO game is always growing more challenging, but with these challenges come more opportunities for businesses to market themselves.
To stay on top and come out as a high-ranking, popular website, you need to take advantage of the slew of SERP tools available online. Another thing you need to do enhance your SEO strategy is to pay attention to your company reviews.
Unfortunately, SERP tools can’t help with that. But Reputation Results can! If you’re wondering how your company’s reputation looks, we can help you find out. Contact us today!