You’ve got a business, and your business has a website. But your website isn’t attracting new customers.
As a small business owner, it can be frustrating to spend time creating and maintaining a small business website, only to find that it’s not bringing in new business.
Well, if that sounds familiar, you’re in the right place.
In this post, we’re going to go over 7 major reasons why your site isn’t doing its job of attracting new customers.
So you’ll be able to get back to work while your website creates more work for you!
Sound interesting? Keep reading to find out more.
Lack of Keywords
If you are at all familiar with digital marketing, you’re probably aware of the importance of SEO and the use of keywords to get higher Google rankings.
But too often small business websites don’t do an adequate job of optimizing their site with keywords tied to their business.
Without relevant keywords placed in important spots in your site, people won’t find it in an organic way, i.e. when they search on Google.
So if your focus is on plumbing, you need a plumbing website design that utilizes keywords about plumbing. If you run a dental practice, you need a dental website design that focuses on the right dental keywords. And so on – you get the picture.
No Blog? No Good
Some people think that having a blog is only for opinion sites and journals. But that couldn’t be further from the truth.
In reality, having a blog with regularly updated content is another huge component of an excellent SEO strategy.
Keeping a blog with relevant posts is a great way to keep visitors to your site interested. And having content updated regularly, like new pictures, different keywords, new videos, etc., means your Google ranking will improve.
And that brings more new customers in!
Crummy Home Page
This one is fairly self-evident. If you’ve ever been surfing the web and land on a company’s home page that stinks, you probably clicked right on to the next site, right?
Having an up to date and modern looking home page shows potential customers that you are a business that has a focus on details and upkeep.
Your home page is a reflection of the way you run your business. Just like you wouldn’t have a physical sign hanging halfway off your building, you shouldn’t have a home page that looks anything but incredible.
It should have all the vital information about your business, be easy to navigate, and designed in a way that is fun and engaging to interact with.
It’s Not Mobile Friendly
The statistics don’t lie. More and more people are browsing the web on their smartphones than ever before. And experts expect that number to only increase in upcoming years.
So it’s essential that your small business website is optimized for use on mobile phones.
That means making sure it’s coded for a variety of phone types and brands, as well as tablets.
The other reason it’s important is that part of the Google algorithm for ranking sites has to do with being mobile friendly. If Google notices your site isn’t mobile friendly, it will actually knock you further down in the rankings!
It Doesn’t Have Calls to Action
A call to action, or CTA, is a small but vital detail.
It helps enforce a sales funnel, essentially moving your potential customers along towards using your services or buying from you.
So your site needs to overtly guide visitors and tell them what you’d like them to do.
Don’t be shy. People are more likely to respond to direct calls for them to act than to subtle suggestions.
If you are selling a product, you need to have clear photos and descriptions of the product, and something like a “Buy Now!” button.
This also applies to your social media posts as well. They should funnel potential customers through your sales funnel and to your site where they can make a purchase, appointment, etc.
A Poor User Experience
Don’t be one of those websites that looks like it was designed by a robot. And not even a fun robot.
Your pages should be aesthetically pleasing to the user and should be a breeze to navigate around.
That starts with slow load speeds. You only have a second or two for your page to load before you start immediately losing customers.
Again, think about your own behavior. If you click on a website and it takes five or ten seconds to load, how likely are you to wait around for it? So be sure to optimize your site so that it loads quickly.
Another big component of being user-friendly is making sure the site is nice to look at!
Web design is not only about decided how many pages you should have, and where to put the contact info and calls to action.
It’s also about tailoring the look and feel of the site so that people feel engaged an excited to be looking at it.
So pay attention to your color schemes, the ratio of media to text, and the overall look of your site.
You Don’t Give Visitors A Reason To Return
What shops do you visit often in person? Probably ones where you like the products and the employees, right?
Well, the same applies to web surfing.
Don’t have a standardized “About Us” section of your site. Get creative and really let people know about you and your employees.
The more personalized it is, the more people will think of you as friends than business entities.
And having engaging and interesting blog content will also mean people will return to see what you’ll talk about next.
Optimizing a Small Business Website
Hopefully, it’s clear by now that your small business website isn’t just a place to house basic information.
It’s a crucial part of the way the world interacts with your business, as well as how they find you in the first place.
Put these 7 tips into action, and you’ll see an improvement soon!
And if you want to learn more, visit our site today!