If you own an HVAC company, competition is fierce and likely won’t let up anytime soon. This lucrative industry is expected to see 15% growth between 2016 and 2026.
This means you need to take advantage of digital advertising opportunities if you want to remain successful. You can bet your competitors are doing just that.
However, with so many marketing avenues available, you’re probably wondering where to start. Well, we’re going to make it easy on you with some HVAC advertising strategies.
Let’s get started.
A High-Quality Website
Think of a website as the hub of your online presence. It needs to be professionally designed and full of high-quality content.
In addition, conversion needs to be the key function of your site. It needs a strong call to action and a contact form.
You also need to quickly show visitors how you can help them. For example, if you provide commercial air conditioning, a visitor to your site should know this right away.
Finally, investing in expert search engine optimization (SEO) is a must. This ensures your site shows up in search results pages when someone needs HVAC service in your area.
Target Your Mobile Audience
People now search for products and services on their mobile device more than they do on their PCs. This means your website needs to employ responsive design.
Websites with responsive design display properly on tablets and smartphones. If yours doesn’t, possible clients will move on to your competitors.
Although you’ll need to pay for responsive design, this is one HVAC marketing strategy you’ll see a fast return on investment from.
Optimize for Local Search
It’s important that people in your community can find you quickly when searching for HVAC service. Fortunately, there are ways to improve your exposure in your city.
Make sure you claim your Google My Business listing as soon as possible. This is a huge factor when it comes to ranking well for local services.
You’ll also need to list your business in other directories like Yelp and Angie’s List. In addition, creating social media profiles and including client reviews, the services you provide, and hours of operation will help your local results.
Content Marketing is Must
Content rules the internet, which means you need to put out fresh material on a regular basis. However, it’s imperative the content you put out is high-quality and relevant.
Attach a blog to your website and publish weekly articles your client base would enjoy. This could include HVAC maintenance tips, the importance of regular inspections, and warning signs of a damaged AC.
Creating professional videos is also a great idea. These could inform people of your experience and track record in the community and offer advice on HVAC maintenance.
Regardless of the type of content you create, make sure you publish it on your social media profiles for optimal exposure.
Use These HVAC Advertising Tips and Convert More Clients
The more you put into your digital marketing tactics, the more response you’ll get. Remember to always track which campaigns work best for your business.
Use the HVAC advertising tips discussed above and start seeing a bump in revenue in 2019.
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