Every business wants to rank on the first page of Google. After all, a high percentage of users click on the very first result on the search engine results page, and thereafter the percentage of clicks dwindles away to almost nothing the lower down the page you move.
To help them rank in the organic search results, businesses will use search engine optimization (SEO). But for many companies, local SEO services are also essential too.
What is local SEO and how does it differ from organic SEO?
In this article, we’ll take a look at the difference between local SEO and organic SEO.
What Is Organic SEO?
Organic SEO is the process of improving the position of your website on the search engine results page. It’s about making your site more visible in the search results without using paid ads.
There are many facets to SEO, but the main areas of interest are on-page SEO, off-page SEO, and technical SEO.
On-page SEO relates to anything that you do to raise the profile of your site while creating content. Off-page SEO relates to everything you do to promote that content away from your site. Technical SEO refers to anything you do to the backend of your site to improve your rankings.
Organic SEO could refer to the way that you use keywords to garner clicks, the way that you use backlinks, or optimizing your website for mobile devices.
An SEO company can help you optimize your content to appear higher in the search results pages. Look here for more information on one such company.
What Is Local SEO?
Now that you understand organic SEO, we can take a step forward and look at local SEO. This is where you optimize your site and your business brand to appear in local searches.
The fundamental difference between organic SEO and local SEO is that instead of trying to rank at the top of the search results page, you are trying to rank on Google’s Local Pack. This is the map section that appears at the top of local searches.
To get onto the local pack, you’ll need to use Google My Business to create a listing. You should also use as many other listing sites as possible to help your business in the local rankings.
In addition to this, you’re also trying to rank for locally relevant keywords. If you run a plumbing business, for instance, you’d want to rank for keywords such as “plumber near [city]”
Organic vs. Local SEO: What’s the Difference?
If you run a local business, you should take advantage of both organic SEO and local SEO.
Organic SEO will be harder to compete for as you’ll be up against thousands of websites the whole world over, while local SEO will help you as you’ll only be up against other similar local businesses.
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