Church Marketing 101: How to Successfully Build Your Reputation Online

church marketing3 out of every 4 Americans identify with a Christianity-based faith. That’s a whopping 243 million people.

Yet out of those people, only half say they go to church once a month or more.

As a faith organization, how can you bridge that gap, get more people to go to church and specifically get more people into your congregation?

One of the best answers is through church marketing which in today’s day in age can be done 100% digitally.

Leveraging the power of social media and reputation platforms, you can get your church out in front of thousands of local people all of whom are interested in exploring their faith but are unsure of where to do it.

Below, our team shares with you a few topical ways on how you can build your church’s online reputation and touch more people’s lives!

1. Build a Stellar Website

The first place people considering joining your church are going to go before engaging with you is to your website. Because of that, it’s important that your website exists and gives off a professional and welcoming vibe.

If you’re not sure where to start with your website, check out The Universal Church for inspiration. Then, get antiquated with tools like WordPress or Wix which can help you create stunning websites in minutes.

2. Get Social

Social media is a powerful church marketing tool especially when it comes to youth outreach. If your church isn’t using social media, it’s behind the curve.

Create social profiles on popular social platforms like Facebook, Twitter, and Instagram. Then, share emotionally stirring content that doesn’t alienate people who are just getting their feet wet in the Christian faith.

The more you share, the more opportunities you’ll have to connect with people. The more you connect, the faster your congregation and reputation will grow.

3. Ask For Reviews

Asking people for feedback on how your church can improve can be scary but it can also unilaterally transform your processes and help you become more successful in spreading your message.

To get started, claim your church’s Yelp page (or create one if it doesn’t exist). Then, ask members of your congregation who you know view you favorably to leave you reviews.

Once your Yelp page has positive momentum going, open up your ask to everyone.

Be sure to always take feedback into your consideration when you get it and use it to inform your processes going forward.

You’ll find that as you start to incorporate people’s betterment suggestions, your reviews will become more positive and eventually, you’ll have a stellar online reputation that draws people in from all over your area!

Wrapping Up Church Marketing: How to Successfully Build Your Reputation Online

There you have it! Three solid church marketing steps your church can take to start building its online reputation.

As your church marketing efforts start to pick up momentum and your congregation starts to grow, be sure to continue to refine and expand your marketing channels so you can continue to build on your success!

Are you curious to know more about how improving your online reputation can benefit your faith organization’s success?

If so, learn more about reputation management today and enjoy more of our free training materials in our learning center.