How to Create a Brand Positioning Strategy for a Drop Shipping Business

brand positioning strategyYou’ve come up with the idea to start a drop shipping business. You have ideas for the products you’ll sell and the audience you want to target.

But how will you get your brand in front of them? You may know about search engine optimization (SEO) and paid ads, which are great for building up your visibility. However, the image you create for your audience is important.

This is why you need a brand positioning strategy. If you’ve yet to create one, this guide will give you the steps on how to do so.

Research Your Customers

There’s a big difference between thinking you know your audience and actually knowing them. With careful research, you can learn a lot about the consumers who are most interested in the products you’ll sell.

Once you know which age groups, gender, and locations you’ll target, then you can move on to marketing to this audience.

Identify What Sets You Apart

It won’t do much for your brand positioning strategy if your drop shipping business is like many others you find on the web. If you don’t know what sets you apart, then don’t expect your prospects to know either.

This means they’re more likely to abandon your site and go to a competitor that’s better in their eyes.

Let’s review some of the differentiators you can focus on in your marketing messaging.

Your Prices Are Lower

Maybe your drop shipping business has the best rates around. If that’s the case, then you should hone in on this in your content and ads.

You Specialize in a Niche

On the other hand, maybe you specialize in selling products in a certain niche. For instance, baby’s wedding clothes or costume party items.

If consumers know you’re the go-to for everything baby wedding gear, then they’ll come to you first.

You Offer Speedy Deliveries (Free or Cheaper)

Most online retailers offer options to ship products overnight and next-day. But their prices are typically out of the ballpark. If you can strike a deal with a drop shipper, then you can give your brand a strong position in the market.

Consumers are always looking for affordable products and fast shipping. If they can ship out goods within 24 hours, then even better.

Creating a Statement for Your Brand Positioning Strategy

Next, it’s time to create your brand positioning statement. This will detail clearly what differentiates you from the other online retailers.

It should be short and sweet – no longer than a paragraph. Note that this is for you and your business staff to know and understand. This way, you continue to deliver on your promise. It will also help when crafting marketing content for your ads, website and other content.

If you don’t have an online store set up yet, there are various affordable options out there. For instance, you can learn how to make money on Shopify as a drop shipper. Just connect your store and get your business rolling quickly.

Build Your Brand and Safeguard Your Reputation

It doesn’t matter how great of a brand you build. If your reputation becomes tarnished, then you risk losing any customers you had.

Thankfully, there are services you can use to prevent reputation mishaps. At Reputation Results, we specialize in helping businesses maintain their good image. This includes auditing your current reputation, monitoring your reputation and promoting your brand.

We have the expertise to build up your brand reputation so that it’s trusted in the eyes of your prospects. Contact us today to learn more!