Geofencing Marketing 101: How Geofencing Can Boost Your Brand

geofencing mobile marketing

There are many tricks you can use to make your marketing more effective. One such trick is that of geofencing mobile marketing.

With the help of geofencing, you can target your ads with incredible precision. Yet if you don’t know what geofencing is, you might not understand why it deserves your attention.

If you’re in this position, keep reading, because in this post we’re going to explore what geofencing is and how it can help you improve your marketing. By the time you’re finished reading, you should know exactly what you need to do to benefit from geofencing.

Let’s begin!

What Is Geofencing?

Geofencing can sound incredibly complicated.

But you don’t need to let the name of this form of marketing intimidate you. Ultimately, geofencing is a form of marketing that is reliant on the location of your target audience. More specifically, it allows you to market to people within a very specific region.

This is made possible thanks to the advances in GPS, in the sense that nearly everyone has a GPS enabled device. There’s also the option of using ‘beacons’ and Bluetooth to aid the geofencing marketing approach.

If you have any experience with location-based marketing, then you likely already know a lot about geofencing marketing.

As mentioned, with this form of marketing you can market to people in a specific area. But you can also create a system where your marketing is triggered when they enter a specific area.

What Are the Benefits of Geofencing?

One of the best things about geofencing is that it provides local businesses with a way to improve sales. Local businesses often struggle to stand out, especially if they’re trying to compete against online stores.

It’s also worth noting that geofencing can potentially increase the number of people that a local business can market to. With a traditional geofencing approach, you might just make it so that you’re only marketing to a set number of people within a specific location.

But if you take the approach of marketing to anyone, who enters the location, you now increase the number of people that can see your message. Especially if your business is based in a region where there are a lot of people who pass through the area.

You should also consider that you don’t have to focus on your specific location if you want to benefit from geofencing.

Suppose you run a cafe. You might run a geofencing promotion, wherein you target a nearby location where there is a gym a lot of professionals use in the morning. You could offer these people a discounted coffee, or breakfast item.

If you run a smoothie store, you could offer these people a discounted smoothie, that they can buy. People who go to the gym are likely going to be interested in buying smoothies. So this is a good example of how to create targeted marketing, using this approach.

How to Get Results with Geofencing Marketing

Above we discussed some of the tactics you can use to help you benefit from geofencing marketing. But like all forms of marketing, geofencing can cost money. So with that in mind, you may be interested in what you can do to quickly see some results.

Well, like all forms of marketing, one of the best things you can do is test your marketing approach. If you’re new to geofencing, you likely don’t know what is going to work. It’s important that you create a structured testing approach. Make sure you try different promotions and keep track of which one is delivering the best results.

There are a number of ways you can keep track of a promotion and how well it is producing results.

One way you can do so is with the help of individual discount codes. If one promotion has a different discount code to another promotion, you’ll be able to tell which one is working. The discount code that is used the most will clearly be the winner.

It can also be a good idea to take a look at geofencing case studies of companies that are also in your space. Or at least in a similar industry to the one that you’re operating in. You can likely learn a lot from these case studies. If you see a good idea, there is no harm in testing it out to see how well it works for you.

Should You Ask for Help?

Promoting your brand with the help of geofencing isn’t necesarilly easy. That being said, you can always make things easier on yourself by asking for help.

You can do this by hiring a digital marketing agency. If you’re going to hire a marketing agency to help you with this, make sure they have some experience with geofencing. An example of such a company is Propellant Media.

If a marketing agency does not know about geofencing, they might end up wasting a lot of time just learning how it works. This can be expensive for you, as you’ll end up having to pay for their services, while they’re learning.

Ideally, try to find a company that can provide you with a case study on how they executed a form of geofencing marketing. Such a case study can be a great way to verify the skills of a marketing agency. You may even want to look for testimonials from past clients.

Are You Going to Invest in Geofencing Mobile Marketing?

There are many ways to can market your business. One option that might work well for you is geofencing mobile marketing.

In this post, we’ve explored how geofencing mobile marketing works. This form of marketing can work extremely well for local businesses.

If you want to get results, you need to think about how you’re going to test your approach. If you don’t have time to get all this done, you can always hire a company to help you. But if you do this, make sure that they have some experience with this form of marketing.

Interested in how you can generate more positive reviews for your business? Check out this blog post for some tips!