In the financial industry, business relationships rely heavily on trust.
As a loan company, it’s important to maintain a good reputation so you can continue drawing in prospects. With careful reputation management, you can help control how the public views your brand. What’s equally important is a strategy for reputational damage.
You can’t control everything that’s said about your company, but this shouldn’t stop you from doing damage control.
Today, we’re covering some of the options you have to prevent full-on reputational damage.
Ready to learn more? Let’s dive in.
Establish Your Brand On Social Media
Having a voice of your own is crucial in a world where rumors can tank a business.
What better way to manage your reputation than to have an online profile that’s highly visible? It’s essential to have social media pages on the sites your audience frequents the most.
Create a Robust Social Media Policy
In today’s world, social media reigns supreme a primary source of consumer research. It’s a new-age media that literally makes or breaks companies.
For the sake of your loan company, it’s important to have a social media policy in place for your employees. This way, none of your workers will make comments on these platforms that can shed a negative light on your brand.
Make sure your employees understand that whatever they say on social media isn’t private and can come back to haunt them (and potentially get them fired).
Deal with Negative Comments on Social Media Quickly
You should never ignore negative comments made on social media. You also shouldn’t wait too long to respond to them. In doing so, you’ll only allow the fire to spread rapidly.
The best idea is to put out the sizzle before it bursts into flames.
Some of the best ways to handle negative comments are to apologize, offer a solution or even provide a discount or other deal. For instance, you can offer a better term for your business loans bad credit. Of course, what you do will be determined by the issues the customer has.
Also, keep in mind that not all negative comments are worth your attention. Only focus on those with legitimate complaints.
Train Managers in Proper Recruitment Practices
Unfortunately, a lot of the reputational damage seen by businesses comes from within.
To prevent this, you should train your managers to hire employees that conduct themselves professionally, even on social media.
In this era, it’s almost always necessary to review an individual’s social media habits before hiring them.
Also, warn all hired employees of the consequences if their conduct outside the workplace isn’t in line with your company’s policies.
Ready to Prevent and Control Reputational Damage?
If you don’t already have a reputation management strategy in order, it’s time to create one. You can easily do this with the assistance of brand reputation consultants.
At Reputation Results, we have a team of experts who have successfully guided businesses of all types with their reputation management plans.
Request a free reputation audit today to see how we can help sustain the reputation of your loan company.