With approximately 1 in 4 student loan borrowers in default, there’s never been a better time to offer student loan assistance. But like any other business, it’s important to know how to promote your brand properly.
A student loan assistance program can be a thriving business if it’s managed with skill and attention. There’s no better starting point than getting the word out.
Using solid strategies for brand management can get the word out and increase the visibility of your program. One of the best parts is that you can do much of this work for free with digital tools.
Make sure you are using these tools and your loan assistance program will see more clients in no time:
1. Social Media
Over 50 million businesses are using Facebook alone. Add in other social media tools like Instagram, Snap, and Twitter, and there’s no question about the power of social media.
If you aren’t using social media for your student loan assistance program it’s a fair bet your competition is.
Combining a social media strategy with a digital marketing approach will give you and your organization many benefits. You will be able to reach your clients and potential customers directly without huge marketing budgets.
Plus, you will be catering to the desires of your customers. Facebook, Twitter, and Instagram are so popular because people enjoy them.
Use the channels they enjoy and you will be better at reaching your audience.
2. Blog About Your Student Loan Assistance Program
Starting and maintaining a blog is a surefire way to generate interest in your student loan forgiveness program. For instance, Forgiveness Processing encourages visitors to learn more about student loan services while providing valuable information.
One of the most important aspects of starting and managing a blog is to remain consistent. If you fall off on updating just as you are building an audience they will go elsewhere.
On the other hand, using a blog combined with tracking tools will allow you to learn more about your potential customers. Tailoring content around their interests and needs will help your program succeed.
3. Reviews and Testimonials
Using a blog and social media will help you reach a wider client base. But customers want reviews and testimonials when it comes to making a business decision.
The majority of people prefer earned media, or testimonials, when deciding on which service to use. Sometimes great reviews are as simple as asking.
You can reach your clients and ask for reviews of service on social media and in the comments on your blogs. You can even feature clients in blog pieces and other digital content.
Get Expert Help
If you sense your student loan assistance organization isn’t performing as well as you hope it may be time to get expert help. With all of the opportunity to be of service and increase client base, it is a great time to double your marketing efforts.
Reputation Results can help. We manage your reviews and assure the best testimonials.
Learn more about how Reputation Results can help your business now.