Your online reputation is crucial to your business’s success. Everything from your social media profiles to your own blog and website plays a part in the way consumers perceive you.

Managing your online reputation should be part of your routine business strategy. In case your business has seen some negative online reviews or nasty comments on social media, use the following tips to conduct your own online reputation repair.

1. Perform Routine Monitoring Maintenance

Nearly half of U.S. adults said they have Googled someone before doing business with them. About 45% of those adults said they found an article or review in an online search that deterred them from doing business with the person.

Part of your business strategy should be to routinely monitor your brand or company’s name. Type it in Google and other search engines. Look up your products on Amazon and see what people are saying about them.

Follow up with reviews and comments made about your product or business. Always be professional when doing so.

2. Create a blog for your business.

A blog allows you to share positive information about your company, your services or products. By publishing content regularly, the search engines will eventually bury any negative content with the positivity happening on your blog. Don’t be afraid to speak highly of your business – in a humble way – to help with online reputation repair.

3. Maintain a positive presence on social media

Create profiles for the major social networking sites and share positive updates regularly. Social media offers a great way to connect with your prospects and target audience. You can serve them by answering questions and addressing common concerns with your product or service.

Building up a community on Facebook and other social networks helps your audience to trust you.

4. Create more positive content

When it’s time for an online reputation repair, you want to get as much positivity out there as you can about your business. You can do this on your own blog and social media channels as we’ve mentioned, but don’t stop there.

Use a variety of channels to promote the positive aspects of your business. Consider press releases, guest posts on other websites or podcast interviews. Be authentic and honest to represent your brand and repair your online reputation.

5. Encourage more customer reviews

Don’t let negative reviews discourage you. You just need more positive ones, and, unfortunately, people with negative experiences are the ones who will be sharing their reviews more often.

Encourage customers who are having a positive experience to share their reviews. Hopefully, with a little online reputation repair, your product’s Amazon review will be as good as those for Nuton MCT Oil.

Manage Your Online Reputation

Since the majority of people scope out a business online before making a purchase, your online reputation is crucial. By performing routine monitoring practices, posting positive content and encouraging good reviews, you’ll attract loyal customers with your sparkling online reputation.

But it can be hard to keep up with monitoring reviews and keeping your cool when you see negative comments. That’s where Reputation Results comes in! Check out our reputation services to see how we can help you maintain professional online integrity.

The post 5 Online Reputation Repair Tips You Should Know appeared first on ReputationResults.

This isn’t solely a financial issue, either. Sometimes all it takes is one misguided tweet or one bombardment of bad reviews to tank a business.

As a business owner, it’s important to stay protected in a world where anyone can write anything. Since the web is such a slippery slope, most businesses could use a reputation defender.

But what exactly is a reputation defender and why would a business need one? Here are a few of the top reasons to hire someone to fix that tarnished reputation!

Monitor Online Conversations about Your Brand

If a brand has even a shred of success, there’s likely an online conversation about it. Those not convinced should check out reviews for businesses near them.

That hole in the wall no one knows about? It’s probably more popular than previously thought.

It’s important to keep track of these conversations and monitor what’s being said. After all, perception is the reality.

Hiring a reputation defender is a great way to stay up to date on the public’s opinion without taking valuable time away from business operations.

It’s hard enough to find enough time in the day to get everything done. Who really has time to maintain their reputation when there are dozens of social media sites?

People Trust What Others Say

For better or worse, the internet has given everyone a voice of equal volume. It takes one customer’s bad experience to change the course of a business for the worse.

But who’s going to listen to these people? After all, what they’re saying doesn’t even need to be true to be heard.

As it turns out, most of the internet is going to side with the customer. See, people trust other people more than brands. In fact, most people trust reviews as much as a personal recommendation.

Hiring someone to defend your business reputation can prevent things from getting out of hand too fast.

A Reputation Defender Knows How To Respond Appropriately

People put thousands of hours of blood, sweat, and tears into their business. When someone comes along and makes a disparaging remark, it’s all too easy to react rashly.

Take the curious case of Amy’s Baking Company, for instance. The business had its share of problems to start with, but the shop’s owners gained notoriety on an episode of Kitchen Nightmares.

Aside from the lackluster food, Amy’s Baking Company had a massive image problem.

They weren’t only aware of the negative reviews about their business, but they actively responded to each one. And the results were less than professional at best.

Unsurprisingly, Amy’s Baking Company shut its doors for good a few years ago.

So what’s the lesson in all this?

Be professional. Sometimes that’s easier said than done. Those that can’t divorce themselves from their work would do well to hire a reputation defender.

What’s said online doesn’t simply disappear and can come back to haunt a brand.

These reputation experts are well-trained when it comes to unhappy customers. A reputation pro will do his or her best to respond to that customer and solve a problem.

Get Reputable Reputation Repair

Looking to raise brand awareness or just fix a blemished brand? Let Reputation Results assist!

We offer tons of resources to help any business struggling with negative reviews. Ready to get the reputation every brand dreams of? Then contact us today and start repairing your brand in a matter of minutes!

The post Why You Need a Professional Reputation Defender appeared first on ReputationResults.

Terrified that your web design brand is going to end up going the way of Logan Paul after an intern sent out an insensitive tweet?

Unsure about how to write about and position your brand in a way that makes it clear you’re on par with your competitors, but not a carbon copy of them?

Has someone recently posted a less-than-flattering review of your company on a website, and you’re not sure how to best respond?

We know that the world of online reputation repair and management can be tricky.

To help you out, we’ve created this guide of helpful reputation repair tips for web design companies. Read on to learn how to boost your company’s standing, get more clients, and deal with those tough reviews.

Respond To The Bad Reviews

Almost 85% of consumers say that they feel online company reviews are just as valuable as the personal recommendations they get from friends and family.

This means that, as much as you’d love to ignore it, that negative review left by a disgruntled customer will have an impact on your business.

First of all, refrain from the urge to delete bad reviews. Not only does it make your brand look dishonest and cowardly. It’s also highly likely that the person who wrote the review will notice — and they’re not going to keep quiet about it.

Instead, take a breath, and get ready to respond to the review.

Don’t get defensive.

Remember, even if it might not seem like it now, the reviewer did you a favor by offering honest feedback and pointing out a problem. Begin by thanking them for bringing it to your attention, and then apologize.

But that alone isn’t enough.

Also consider offering them another, complimentary chance to use your services and allow you to make things right.

Not only will this possibly appease the reviewer. It will also show other readers that you’re serious about owning up to your mistakes and providing superior customer service.

Get Back Control

So, you’ve decided to do a quick Google search about your company — and you’re shocked to see so many negative results.

From customer complaints to hit pieces to nasty blog posts from your competitors…it turns out that for as much awesome information about your brand that’s online, there are just as many not-so-nice things.

It’s time for you to take back control.

But how?

Start by studying up on SEO tactics and popular keywords within your industry.

When you control the first things that pop up on search engines relating to your web design company, it’s easy to drown out all that negative talk.

This means that you’ll need to start posting often and that what you post needs to be on-brand and actually helpful to your target market. This is the perfect opportunity for you to start a blog, or expand your brand’s presence on social media.

Learn more about how to create engaging and compelling content for your website and blog by working with companies like Net Fusion One.

First of all, they’ll offer your brand a complete website audit to jumpstart your online reputation repair.

An audit will help you to identify potential problems with your website and point out things that can negatively impact your interaction with users. This can include things like slow website loading time, internal and external links, and even the quality of the keywords you’re using.

Then, they’ll help you to craft branded content that speaks to a wide audience while developing a unique voice for your company. They’ll also work to create content that’s highly shareable, so you can take social media by storm.

Get Negative Things Taken Down

So, that bad reviewer still seems to really have it out for your brand. Or, even worse, you suspect that a competitor has created a fake account and is making up lies about your company online.

Believe it or not, there are ways to either dispute negative reviews and comments or have them taken down.

Especially if the things being posted about your brand are lies, if you have control over your own comments section, you have no obligation to keep them up. Additionally, you may want to consider vetting comments before they’re posted online.

That way, you can get rid of problems before they even start when it comes to online reputation repair.

Also, you can hire professionals to help you to spot and take down fake reviews. Sometimes, you may be required to send in a statement to the review platform in order to properly contest the review.

So, make sure you’re armed with as much information as possible, including an IP address, a copy of the review, and as much evidence for its falseness as is possible.

Finally, you could bargain with the reviewer themselves. Send a calm message explaining why you feel the review is inaccurate, and nicely ask them to take it down.

Get Professional Help With Online Reputation Repair

Have you really stepped in it and have no idea what you need to do next in order to save your company?

Do you understand the importance of online reputation repair and management, but aren’t sure you actually have the time to dedicate to it on your own?

Would you just feel a lot more comfortable having a second set of eyes on your brand’s online reputation?

If so, then it sounds like you should consider working with a professional online reputation management company. While the reputation management industry is growing, more companies mean that it’s even more difficult to find one you can trust.

That’s where we come in. At ReputationResults, we offer a wide variety of services relating to keeping your brand’s image squeaky clean — and up-to-date — online.

Get in touch with us or read our blog to learn how to deal with bad reviews, increase your brand recognition, and lots more.

The post Online Reputation Repair Tips for Web Design Companies appeared first on ReputationResults.

88 percent of your clients are going to search for your business before contacting you, and as they say, perception is reality. Think of how much money you could be losing just because you’re too stubborn to seek online reputation repair!

But even a badly damaged reputation is salvageable. You just have to have the right tools! Here are five tips for online repair that’ll have your law firm looking great.

1. Online Reputation Repair Requires Monitoring

Use an auditing tool to see learn the general attitude towards your firm online. There are tons of tools that tell you every time someone mentions your firm.

It may seem excessive, but it’s actually quite helpful. These alerts show you what’s being said, where it’s being said, and often, who is saying them.

For rep repair to work well, you have to be present. Find out where your reputation needs repairing the most and start there.

2. Don’t Fight Bad Reviews

Yes, it can be tempting to combat bad reviews with a snarky comment. The negative review may not be entirely constructive or even purposeful.

This is an unfortunate truth about the web. It gives everyone a voice…even those who don’t use said voice responsibly.

However, fighting bad reviews, unless excessive and harassing, aren’t a good idea. In fact, trying to remove bad reviews makes your firm look worse.

So while it may seem counter-intuitive, leaving a bad review up shows that you at least consider everyone’s opinion.

3. Pick Your Battles

But there are instances where removing a negative statement may be necessary. In these cases, a user is either harassing a business or is flat-out lying.

If you feel targeted by a comment or review, or feel that it misrepresents your business, contact the site.

But be sure to pick your battles. Sites are going to be hesitant to remove the comment in the first place. Should you come back to that site time and time again, you’ll lose credibility and customers will accuse you of silencing them.

4. Conversations Don’t Always Need To Be Public

Reputation repair in the age of social media is a bit of a mixed bag. Sure, companies are taking more flak than ever. But they also have a much greater opportunity to reconcile an issue with a client.

Do what Burman Law truck accident lawyer did and give users an easy way to get in touch with you. Not every conversation needs to take place in the public sphere. It’s okay to take things private, or even offline.

5. Encourage The Conversation

Reputation repair pretty much requires an ongoing conversation. Even if you don’t like what customers are saying, never discourage them from voicing their opinion.

Reputation repair requires honest, direct communication. Encouraging customer reviews (even bad ones) are a great way to boost your reputation.

Final Thoughts On Online Reputation Repair For Law Firms

Online reputation repair may be tough, but it’s not impossible. Remember to monitor your conversation, pick your battles, and encourage more feedback.

And don’t forget that Reputation Results can help. Get in touch today to ask about how we can help repair your rep quickly and affordably.

The post 5 Online Reputation Repair Tips For Law Firms appeared first on ReputationResults.

But what if your online presence harms your rehab’s reputation? A poor online presence can dissuade customers from choosing your service, and drive them into the arms of your competitors.

Luckily, there are steps you can take to improve your reputation. Here are four strategies for online reputation repair for your drug rehab center.

Tackle Bad Reviews Head On

Do you read your rehab center’s online reviews? If you don’t, you should start doing so, because your prospective patients are reading them.

Studies show that 88% of consumers trust online reviews. So, while it can be hard to read negative online reviews, it’s important to take the criticism to heart.

When addressing an online review, try to avoid getting defensive or being combative. Rather, reach out to the disgruntled patient, and try to take steps to make things right.

Request Good Reviews from Satisfied Patients

While you may be able to repair relationships with some unhappy patients, the truth is that you can’t satisfy everyone. Even the best drug rehab will occasionally receive negative reviews.

While you can’t avoid negative reviews altogether, you can lessen their impact. One way to do this is by soliciting online reviews from patients you know are satisfied with their treatment.

Think of it this way: if you only have 2 reviews, and one is negative, then 50% of your reviews will be negative. But if you generate more positive reviews, you can drive that percentage of negative reviews down.

Set Up Google Alerts

If you want to manage your rehab’s online reputation, then you must start by monitoring it. By setting up Google alerts, you will be notified every time your business is mentioned online.

By knowing immediately when your rehab is mentioned, you will be able to quickly respond to any issues quickly. This way, you can address problems early on, rather than letting them go unaddressed and become a greater issue.

Be Proactive in Building a Good Reputation

Repairing your online reputation is important, but it’s only half the battle. In addition to addressing negative aspects of your reputation, it’s also important to employ strategies that will improve your reputation.

One way to do this is by building a strong social media strategy. Interacting with potential patients on Facebook and Twitter can help you build relationships, and establish your rehab facility as an authority in the field.

You can also consider adding a blog to your website. Including key words on your blog will help improve your search engine rankings, which will also make your business seem more trustworthy.

Get Started With Online Reputation Repair Today

With these tips in hand, you will be on your way to boosting your drug rehab’s online reputation.

Do you need help with your online reputation repair? Then contact us for a free audit. We’ll work with you to help you build the reputation you need.

The post 4 Online Reputation Repair Tips for Drug Rehab Services appeared first on ReputationResults.

In the world of auto repair companies it can be easy to blend into the crowd, but don’t let that happen.

Take some time to consider why your company is different and what you can offer your clients that other brands cannot. Keep this in mind as you keep reading.

Learn more about creating a brand positioning strategy below.

What is a Brand Positioning Strategy

A brand positioning strategy is the strategy you use to position your brand in the way you want it to be perceived by your clients.

The aim of a positioning strategy is to create an impression on your client that is positive, memorable, and makes a distinct impression apart from the competition.

Whether your business is actively strategizing or not positioning is happening, so it’s best to be proactive about how you want your business to be perceived.

Types of Brand Positioning Strategies

There are a handful of different positioning strategies that are useful in many scenarios.

Four of the most popular and relevant to auto repair companies are:

Cost-Driven

An example of a cost-driven positioning strategy is the concept of “our auto repair company offers everything that you could want but at a lower price than everyone else”.

This strategy works best if you actually have substantially lower costs, but with the right marketing, it can work strongly in your favor regardless.

Niche Specialization

When using niche specialization as a strategy it is important to focus on what you niche specialty that you offer that the competition may not.

An example of this is “we have the best selling tonneau cover that you can’t find anywhere else.”

Unless your specialty niche begins to become overpopulated with other companies offering similar products and services, this strategy is pretty failproof.

Industry Specialization

Like niche specialization as a strategy, industry specialization focuses on the general industry.

When it comes to auto repair businesses this would mean a positioning strategy like “we do repairs and services that you need”.

This strategy isn’t as strong as some of the others can be, but it is still a good option if you aren’t surrounded by too much heavy competition.

Quality of Service

Quality of service is perhaps one of the most common and best positioning strategies.

Using positioning that gives the impression that you care about your client’s happiness and satisfaction above all else will keep people coming back over and over again.

However, it’s important to note that if this is the strategy you decide to use your brand should indeed focus on giving top quality service. If your positioning strategy and actual output don’t match this won’t be effective.

Implement Your Brand Positioning Strategy

Use this information to build your brand positioning strategy to help your auto repair company to stand out from the rest.

Still don’t know where to get started? Check out these reasons why you may want to hire a brand strategist.

If you find your business’s reputation needs more help, contact us and we’d be happy to help get you back on the path to success.

The post How to Create a Brand Positioning Strategy for an Auto Repair Company appeared first on ReputationResults.

The perception of current and potential consumers has a significant effect on traffic, sales, and more.

If it’s positive you need to explore how to capitalize on it.

If it’s negative, though, you need to act right away.

Here are 5 steps to take when handling online reputation repair.

1. Know Where You Stand

First things first – assess the situation for how good or bad it really is.

Dig through product reviews, customer testimonials, and user surveys. Then, take a closer look at search performance and bounce rates as well as conversion metrics.

Don’t forget to look through third-party resources like people who have referenced your brand in comments, personal posts, and especially blogs.

Check chatrooms for anything from eCommerce to the rise and drop of store capital stock, too. Leave no relevant industry information platform overlooked.

All of these tools should start to paint a big, detailed picture of your online reputation.

To be sure you understand everything, though, consider getting a reputation audit.

2. Get the Basics Down

Once you know where you stand, you have to do something about it.

Start by responding to reviews and creating a strategy to push better content.

Responding tells consumers you’re aware of their disappointments. It gives you a chance to own up to your mistakes, or to clarify a misunderstanding.

New and engaging content keeps users interested, and can be a way to show you’ve heard their feedback.

3. Be Social

While you’re checking reviews on any platform – your website, your email, or via your research development team – don’t forget about social media.

This is one of the most common places users will go to share their thoughts whether they love you or hate you.

As such, it needs to be a point of focus for your online reputation repair.

Use your Facebook, Instagram, and Twitter accounts to create a stronger, more genuine user interaction.

Reach out to the consumers who are upset and praise your loyal followers. Share a bit of what’s going on behind the scenes as you apply audience feedback.

Maybe even consider social media as a way to launch your rebranding efforts.

4. Exceed Expectations

No matter the tool or channel you use to for online reputation repair, be sure to go above and beyond.

Assure your consumers you’ve heard them by offering discounts or vouchers for their next purchase. Create a personalized response method for the particularly upset consumers.

Consider giving a loyalty perk to those who have stood up for you, too.

5. Hold Your Team Accountable

Your internal team is just as much a group of brand ambassadors as loyal consumers are.

They are the face of your brand, and need to act accordingly.

Accountability for online reputation management doesn’t need to be done with an iron fist.

Simply train your staff from the start about their online responsibilities. Talk to them about the right and wrong use of their social media and email handles – regarding both personal and professional accounts.

Make sure they understand the possible repercussions for themselves and the brand.

Follow up with this training from time to time as well, and provide relevant examples.

Hire Your Online Reputation Repair Team

We saved the best reputation tip for last: When in doubt, hire the professionals.

You have enough about your brand to worry about between marketing tactics and new product lines.

Let us handle the way this all comes across.

Contact us today to discover your reputation management possibilities.

The post 5 Easy Steps For Online Reputation Repair appeared first on ReputationResults.

This is critical to all of your branding and marketing efforts, which is the main way to push users through their buying cycle. Reputation management is especially important if your image has just taken a hit.

Such a setback could be a product recall, surge in consumer disappointment, or just bad PR.

Either way, you need to think of a reputation repair strategy – fast.

Here are the three simple rules of fixing your company’s reputation.

1. Consider the Scale of Your Situation

Is the situation really as bad as you think it is? Or, is it even worse?

You won’t know until you take a closer look.

Dig through online chatter and see what your internal metrics reflect.

Start with consumer reviews. These might be on your website forms, in emails, or on social media. Read as many as you can (preferably with the help of a team) and see what the common issues are.

Then, check engagement levels.

See if followers are still liking, commenting, and sharing as much as they used to. Check if sales or traffic numbers took a dip, too.

Some users will be verbal, others will quietly step back and lower their interaction frequency. Thinking like both kinds of consumers will give you a better idea of what’s really going on with your reputation.

2. Push New Content

Once you’ve assessed the situation, it’s time to shift the conversation.

Do this with new content.

Go to the Press

If you need some big-time reputation repair, start with a press release or press talk. This gets you out in front of the critics. It’s your chance to say you hear the not-so-good feedback, and that you’re taking responsibility.

From there, you can focus on improvement, and encourage consumers to follow the journey.

Get on Social Media

Not feeling a press tactic? Try social media.

Social media is your most direct way of reaching consumers through reputation ups and downs.

Create a new hashtag on Twitter to get direct feedback. Or, go live on Facebook or Instagram to be more transparent about what’s going on behind the scenes.

Think of where you can get the biggest reach, and how to make it as effective as possible.

Talk to Industry Experts

Sometimes, the best reach comes with the help of someone else’s authority.

Try guest blogging or doing an interview with an industry expert. Such platforms give you a chance to make your case, especially if users have already dropped their interactions with you.

3. Think Long-Term

As you’re going through each of the reputation repair options above, keep the big picture in mind.

Your reputation is always going to be a part of your brand.

This means the most effective way to fight a bad reputation is to go above and beyond. When you’re planning repair strategies, think of what you want users to associate with you next quarter or next year.

What kind of culture do you want to create for them? What feelings will come to mind when they first think of you?

Keep the answers to these questions at the heart of your repair process. Then, make sure they’re still guiding reputation management down the line.

Start Your Reputation Repair Process

Reputation repair is not something to take lightly.

If you’re struggling to get a handle on the situation, or don’t have the time to deal with all the moving parts of a brand, we can help.

Contact us today to get your free reputation audit and talk about next steps!

The post Three Ways to Work Toward Reputation Repair appeared first on ReputationResults.

Spamming and low-quality link building are two causes of poor reputation in the online gambling niche. Using proper betting and gambling SEO strategies can help you overcome these issues and drive more business in the process.

Here’s a list of 5 gambling SEO tips that will help you clean up your online reputation!

1. Monitor Your Mentions

Step one on our gambling SEO tips list is to monitor mentions of your company across the web.

Use a reputation management tool or Google Analytics to keep track of what people are saying about you so that you can respond appropriately.

2. Engage on Social Media

If you’re using social media to promote your brand, be sure to include a listening strategy in your overall social media plan.

Pay attention to reviews and comments on Facebook, tweets, and interactions on other platforms.

Respond promptly to both positive comments, negative reviews, and general inquiries to build a reputation as a gambling brand that cares about its customers.

3. Rethink Your Content Strategy

Spamming out overly promotional content is a surefire way to get a bad reputation online.

Rather than focusing your blog content on selling and pulling in new customers, shift to becoming a thought leader in the industry.

As part of a solid gambling SEO strategy, you’ll want to position yourself as an expert to gamblers who want to expert. Work to educate potential customers with your content. For example, you could create guides to help them find Free NBA Picks, NBA Free Picks, NFL stats, and more.

4. Don’t Abuse Keywords

On the topic of content, you absolutely do not want to overuse keywords in your blog content and landing pages.

While doing keyword volume research and ranking for specific keywords is important, abusing keywords will raise red flags for Google.

Many online gambling businesses will find keywords that they want to rank for and then proceed to use them too many times in the title, headers, body content, and internal and external links on their sites.

5. Set Your Gambling SEO Sights on Long-Term Goals

While the temptation to create poor salesy content and spam keywords for quick results may be strong, it will ultimately be detrimental to your reputation online.

Instead, implementing a proper keyword and content strategy as mentioned above sets you up for long-term success.

Betting companies often fail to view SEO as part of a long-term plan and that is why they fail.

Google has become increasingly aware of how businesses attempt to game their system for quick ranking gains. The penalties for doing so can seriously damage your online reputation and take months to repair.

Clean Up Your Act!

With these 5 gambling SEO tips, you’ll be on your way to rebuilding your reputation online and ranking higher on search engines.

Not sure how your reputation stands on the internet currently? Try our free reputation audit and contact us if you need help!

The post 5 Gambling SEO Tips to Clean up Your Reputation appeared first on ReputationResults.

A solid online reputation is essential for your business’s success. You can harness the power of social media and intelligent web design to maintain positive associations for your brand image, which in turn lead to an expanded customer base and higher profits.

As important as social media and online reviews are, however, they can also easily damage online reputation. One negative review or post can quickly undermine all of that hard work you’ve put into building your brand.

Luckily, reputation repair can be straightforward. You can actually use your blog posts to rebuild your brand image in no time. Read on to learn more about how blogging can save the day.

1. Write Content That Targets and Responds to Your Audience

This is the best way to manage reputation repair with your blog posts. You’ll want to write every blog post with your target audience in mind.

Be as specific as possible when identifying your audience. Try to engage with your readers on an intimate and empathetic level in each post. Respond to the feedback you are receiving in comments through the blog topics you choose.

A simple example of this is writing a blog post about the pros and cons of going to culinary school after reading a comment from a reader with this exact question. You may write a post that provides tips for urban cat owners after reading a review about your product.

The more your readers and customers see of your authority and engagement in your blogs, the more likely they will be to leave positive reviews and recommendations.

2. Provide Relevant and Frequent Content

It’s always important to write content that is relevant to your target audience. Your content should be useful to readers and data-driven.

Beyond that, when it comes to reputation repair, you should write blog posts on a scheduled basis and frequently. Don’t put up a new post a day, as this can overwhelm readers and minimize authority.

Do schedule out, say, a blog post a week. Always publish at the same time. More content, and more engaging content, will quickly bury negative reviews and shift your audience’s attention to new horizons.

3. Maintain A Strong Social Media Presence

In addition to maintaining new and relevant content that promotes a positive reputation for your business, build a powerful social media presence.

Post links to your blog posts on Twitter, Facebook, and Instagram and make sure your readership is aware of when posts come out and how to comment on them. Get a LinkedIn profile so that your professional connections can also be looped in on your blogging.

The stronger your social media presence and the more frequent your blog content, the higher your ranking will be in traditional Google searches.

4. Write Guest Posts and Use Affiliate Links

The best way to bypass negative reviews or content is to associate your blog posts with positive content. You can do this by writing guest posts and using affiliate links.

Guest posts involve publishing a blog or article on another website. It is a fantastic means of expanding your audience and connecting with new readership. Plus, it associates your online image with another brand, company, or product.

Affiliate linking works similarly to guest posts. Basically, it means that another site agrees to link your products to their site, and vice versa. If a customer purchases your product from an affiliate site, you still get the profit but the affiliate site receives a commission.

You could swap affiliate links with Angels of London or even another blogging site. Linking and guest posting can build fresh, positive audiences and affiliations that will repair your reputation in no time.

5. Encourage More Reviews and Comments

This may seem like a counterintuitive tip when it comes to reputation repair and blogging.

However, by actively encouraging more reviews and comments from your audience, you’re showing your audience that you care about their feedback. You’ll be able to get some context for those negative reviews and “drown out” the compromising feedback.

End every blog post with a request for such comments, and even ask for reviews in social media posts. If you do receive a not-so-stellar review or comment, respond to these directly.

6. Work That SEO for Reputation Repair

Search Engine Optimization (SEO) is a great tool to use with your blogging when it comes to reputation repair. Building specific keywords into your posts will ensure that only the best–and most positive–posts show up in Google searches.

The more this new content can be optimized to appear at the top of Google search listings, the more likely you are to bury or minimize those reviews that are tarnishing your shiny online reputation.

7. Monitor Everything & Be Honest

Just as you keep track of your SEO, you’ll want to implement your own “metrics” for reviews and comments. Monitor your blog performance daily to inspect comments and potentially negative reviews.

It’s also wise to be honest in every blog post. Some bloggers choose to respond to negative reviews in posts themselves, showcasing transparency and their willingness to listen to what customers feel and need.

And honesty really is the best policy when it comes to business success.

8. Consult Professionals

At the end of the day, it’s definitely worth it to seek out the experts when it comes to reputation repair.

Consulting a professional will enable you to get a free reputation audit and other reputation management services that will ensure you rake in only positive reviews and online feedback.

Using Your Blog for Reputation Repair

It can be upsetting to receive a negative comment or review, particularly one that threatens your brand’s online reputation. Luckily, you can take charge of repairing your reputation by making the most of your blog.

Begin by writing specifically to your audience. Develop content that targets your audience and responds to their needs. Write regularly and with authority. Use SEO in order to push the negative content to the bottom of search listings and associate your blog with positive content through guest posts and affiliate links.

At the end of the day, the best way to maintain a solid online reputation is to monitor your site on a daily basis, be professional and honest, and rely on professionals for assistance.

Have experience using your blog to rebuild your online reputation? Share your thoughts in the comments below!

The post 8 Clever Ways to Use Your Blog for Online Reputation Repair and Management appeared first on ReputationResults.

This strategy involves drawing in great online reviews.

But what do you do when your company is public enemy number one when it comes to online searches?

Thankfully, you have help on your side.

There are some online reputation repair companies out there who will be happy to lend their services and fix your company’s brand.

If you’ve never worked with such a company before, you need to know some info going in. Consider these tips, so that you know how important this is, and so you can find a company that can help you.

Why Is Reputation Repair Important For Your Repair Business?

Hiring a repair contractor is very much an emotional purchase.

Think about it.

When your roof is leaking, the bathroom is flooded or electricity is acting up, it becomes a freakout moment for even the most even keel person.

Calling in a repair contractor is like calling in a hero that you trust.

People need to believe in you, so paying attention to your reputation is crucial. Since the internet is how today’s customer finds you, you owe it to yourself to get some reputation repair if you’re not satisfied with what Google brings up.

Since statistics tell that more than 80 percent of shoppers today check reviews first, you need to do everything in your power to make sure your reputation is strong.

Getting a handle on your online reviews will help keep you ahead of the game.

Understand The Work That Reputation Repair Companies Handle

You might be wondering, how can a company improve my reputation?

For one, these professionals can provide a free audit of your online reputation to see where you stand.

After the audit, they’ll be able to pull up reviews to test their legitimacy. If you have a slew of bad reviews that are bogus, the company will become your advocate to get them removed.

These companies can also create counter content so that your brand is glowing and drowns out the negative reviews.

A company like Blinds and Designs has created a stellar reputation by staying on top of its brand and garnering stellar reviews.

Take An Assessment Into Your Company

When you’re beginning to think about your reputation repair needs, it’s important to assess your company.

For instance, what kind of company do you run and which connections matter the most?

The more you understand about your brand, the easier it’ll be to develop strategies that will fix your reputation.

When you are looking for a great company to help with your reputation, first find out what other companies they have helped in the past. This gives you an idea of their specialty and will help you be informed.

Have you hired the help of a reputation improvement company? Leave us your thoughts in the comments below!

The post Reputation Repair for Repairmen and Contractors appeared first on ReputationResults.

So imagine the online research that people conduct on businesses.

With this in mind, you need to learn all about online reputation repair, so that anyone who searches for you sees positivity.

Protect your brand by considering the following six tips.

#1: Putting Out Your Own Positive Content Is Its Own Online Reputation Repair

Controlling the narrative and getting out in front of the story are public relations staples.

The same is true when it comes to online reputation repair.

Flood the web with quality, valuable, actionable content. The more you put out, the more people will resonate with you and drown out the naysayers.

Investing in some video equipment and putting out free vlog content is one of the best steps that you can take. Hiring a professional videographer can cost you between $25 per hour and $250 per hour, so make sure that you do your homework.

#2: Hire A Reputation Management Company

When you need the highest quality results, leave that work in the hands of a reputation management company.

These professionals will stick with you on a regular basis and use some professional skill to get a handle on your reputation. This way, your SEO will stay strong and you’ll see better ROI altogether.

#3: Get Your Customers To Leave Reviews

Rallying your customer base is a valuable way to control your reputation.

Reviews are as good as gold, so ask your customers to leave you some 5-stars to get your reputation up to par.

However, always provide value, rather than simply asking for reviews. For instance, a real estate company can give their customers access to a free house mortgage calculator in exchange for leaving a review.

#4: Dispute Bogus Claims And Reviews

Reach out to an online reputation repair company in order to get a reputation audit.

Getting this audit will point you toward negative reviews, some of which can be totally bogus. Best of all, these reputation audits are usually free.

Once you find some bogus reviews, you can reach out to the hosting companies to dispute them. Most will be happy to hear your claim, and it’s well worth the effort.

#5: Legitimately Fix Your Problems

The best thing you can do to protect your online reputation is to conduct great business.

Always have a customer first mindset. For instance, if a customer has a legitimate issue, go above and beyond to fix it for them, rather than just focusing on the money.

Handling these issues will give you longevity and will be worth going the extra mile.

#6: Claim Your Social Media Accounts

Social media is where everyone on the web congregates. Because of this, you need to carve out your claim and create accounts on every platform.

Not only is this great for marketing, it allows you to prevent others from running your reputation into the ground across social media.

When you have time, check out our site for a free reputation audit and then we can help you from there.

The post 6 Ways to Perform Online Reputation Repair appeared first on ReputationResults.

And not taking the time to build a solid brand for your company can make you lose out on hundreds, or even thousands, of dollars.

Follow these tips below for online reputation repair if you want to perfect your pest control business’ brand.

Always Engage with Your Customers and Potential Customers

The best way to make customers feel like you’re not trustworthy or approachable as a company is to ignore them.

A solid brand builds a great reputation by actively engaging with their customers and leads who can potentially become customers.

If you haven’t been building relationships with your customers thus far you can do some online reputation repair by trying some of these tips on your social profiles today:

• Answering social media appropriate questions in public (things like customer service questions can be redirected to email)
• Creating posts that force people to engage with you (such as questions, surveys, etc.)
• Making sure you’re liking comments and thanking people when they are supportive (support can simply be them tagging a friend)

Make great efforts to show up on your social profiles often!

Stay True to Your Word

This one is a no-brainer.

But, sadly, there are still folks who leave this behind.

As a pest control company, you should be solving people’s pest problems and doing it well if you want to stay in business.

If you do anything other than that then you are not being true to your word.

Don’t make promises to customers that you can’t fulfill.

You don’t have to be fancy and try to offer too many products or services. Even if you offer one or two service options, be realistic and honest in your ability to deliver services and customers will appreciate you more.

Use Social Media to Show Your Company’s Personality

Besides engaging with customers on social media, you should be showing different sides of your brand.

People love brands they can relate to.

You can do some serious online reputation repair by simply sharing funny videos or cools memes.

And you’ll never go wrong with sharing a bit of your knowledge – for FREE- that could possibly help lots of people.

Break up the “salesy” posts on your profile with a mixture of humorous pest control jokes and useful information to reach your audience better and to show-off your company’s personality.

Don’t Feed Into Negativity

You will have haters.

And you will have plenty.

The best way to deal with negativity, especially publicly, is not to feed into it.

Let people know you appreciate their criticisms and the time they took to leave a comment…and keep it moving.

You can also turn a negative comment into a golden opportunity that can get you more customer support, make the world laugh and promote your business all at the same time.

Always play your cards well when a bad apple lands on your page!

Reward Your Tribe for Their Continued Support

People love rewards.

You can show your tribe how much you appreciate them by throwing occasional specials in every couple of weeks- or whatever time frame feels right for your business.

Customers love:

• Giveaways
• Surprise coupons
• Repeat customer appreciation
• First-time buyer deals
• Raffle games
• Exchanging coupons for good reviews

These are just a few examples of ways to honor your tribe. And the more you honor them, the more they’ll spread your name.

Get creative with your customer appreciation if you need to implement some quick online reputation repair for your pest control business. Click here for a great example of effective branding for your pest control business.

Don’t Hesitate to Apply Online Reputation Repair If Your Brand is Struggling

The longer you wait to clean up your company’s reputation, the harder it becomes.

If you’re still struggling with repairing your reputation online leave a comment below to let us know the issues you’ve run into.

The post Online Reputation Repair Tips for Pest Control Business appeared first on ReputationResults.

Unfortunately, a reputation is much easier to tarnish than it is to establish. A few unsatisfied customers can do a lot of damage with negative online reviews. Since 88% of customers trust online reviews, the criticisms of a few can spread quickly.

But just because your reputation has been harmed doesn’t mean it has to stay that way. Online reputation repair can help businesses regain the trust of their customers.

Monitor Your Reputation

The first step to repairing your reputation is not letting it get away from you. When something goes wrong for your business, you need to get out in front of it as quickly as possible. This way, you can acknowledge the problem, and work on correcting it.

In order to do this, you need to know what folks are saying about you. An easy way to monitor this is by setting up a Google Alert for your business. This way, you will be immediately notified whenever something is written about you online.

You should also have a profile on every social media channel, including review sources like Yelp. This will give you access to reviews about your company.

Don’t Fight With Customers

Sometimes, you may read negative reviews that you think are unfair. In some cases, you might know for a fact that the reviewer has embellished their account with untrue details.

Even so, it’s important to never fight with your customers online. This makes your company look defensive, which can harm your reputation even more. If a reviewer is truly abusive, report them to the website where the review is posted.

Tell the Truth and Be Transparent

Making mistakes is inevitable. In many cases, companies harm their reputations more by responding badly to mistakes than they did by making the mistake in the first place.

If your business did something wrong, own up to it, and apologize. Then, take steps to make the situation better. This will help your business to take control of the narrative, rather than letting a bad story get away from you.

Encourage Positive Reviews

One of the frustrations with online reviews is that unhappy customers can be the loudest. Often those who leave reviews feel the need to air out grievances or get even with a business.

A good way to counteract these reviews is to encourage satisfied customers to leave their own reviews. You can do this by offering discounts or other incentives to customers who review your business. This way, you will have more balance in your online reviews.

Building Your Business with Online Reputation Repair

While you can’t necessarily change your business’s reputation overnight, you can repair it. With these strategies in hand, you will be on your way to regaining control of your business’s narrative.

Do you want to learn more about how online reputation repair can help your business? Our free reputation audit can help you identify areas and strategies for improvement.

The post Everything You Need to Know About Online Reputation Repair appeared first on ReputationResults.