Word of mouth is the most powerful form of marketing. And in recent years Yelp reviews have become the way people most often rate their dining and shopping experiences online.
Business owners are becoming aware of the power of Yelp reviews. If you’ve been wondering how to get more Yelp reviews, you’ve come to the right place for answers.
This article offers some useful tips on how to improve Yelp reviews in order to attract more customers to your businesses. Let’s take a look at a few you can start using right now.
1. Check the Reviews Filter
One of the most significant things you can do to increase Yelp reviews for your business is to check to see if positive reviews are getting stuck in the filter.
Yelp has an algorithm designed to weed out suspicious reviews that don’t appear to be authentic. This algorithm filters reviews it believes are fake or spammy.
You can access these reviews at the bottom of the company page. Sometimes it’s a simple matter of following the Yelper who’s stuck in the filter to make their reviews become visible, or you can reach out through the messaging platform to ask the reviewer to update their profile.
Keep in mind that these positive reviews already exist, they’re simply hidden by the filter.
2. Engage Loyal Customers
Take advantage of your fanbase of loyal customers. These are people who already enjoy your products or services and would likely be more than happy to spread the word.
If you maintain a customer email list, consider sending out a newsletter requesting positive feedback on Yelp and other review sites. Be sure to always include a “Tell Your Friends” button on your website and social media platforms that points them directly to sites like Yelp where they are free to post a review.
3. Ask Family and Friends to Help
The next group of people you should be enlisting to boost your positive Yelp reviews is your family and friends. These are your biggest fans. This is especially important if your Yelp page is relatively new, because those first few positive reviews carry a lot of weight and have staying power.
Remember that the people close to you are usually excited and more than willing to help in any way they can, and posting positive reviews is quick and easy and doesn’t cost them anything but a minute of their time.
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4. Reach Out to Vendors
Many small business owners don’t take into consideration that vendors are among the groups of people who most want to see you succeed. Never hesitate to request positive Yelp reviews in exchange for posting positive reviews for them.
Simple Tips for How to Get More Yelp Reviews
There’s no denying that Yelp has become a useful platform for small businesses. People love to review their favorite restaurants and shops.
Learning how to get more Yelp reviews is a simple process that could have a drastic impact on your business and can often help to boost the number of customers coming through your door.
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