A Comprehensive Guide to Creating a Successful Wellness Blog


Are you thinking about starting a wellness blog?

If so, keep in mind that you are not the first person to have this idea, and you sure won’t be the last. To make a successful wellness blog, you have to stand out.

But with so much competition out there, knowing how to be different can be difficult. The last thing you want is for your blogging efforts to go to waste.

Do you feel this way? If you said yes, you’re in the right place. In this article, we’re breaking down how to keep your blog happy and healthy — just like you.

Read on to learn more!

Pick a Niche

Your niche is one of — if not the — first aspects you need to consider with your wellness blog. You might be thinking that wellness is your niche, but it needs to be more specific than that.

For health and wellness blogs, there are plenty of other niches that you can pick. Check out these few:

  • Healthy Living
  • Veganism/Vegetarianism
  • Healthy Parenting
  • Weight Loss
  • Weightlifting
  • Running
  • Essential Oils

Clearly, there are plenty of niches to choose from, but that isn’t all that you need. After picking a niche, you may want to put your own spin on it.

For example, if you decide to do a running blog, you could choose to put a spin on it for business people. It could be a blog targeting busy professionals who want to make time for running.

Keep in mind that when you pick a niche, you aren’t limiting yourself to that niche alone all the time. You shouldn’t break out of it often, but a post called, “How to Lose Body Fat” could fit on a weight loss site just as well as a healthy eating site.

Make Your SEO Great

For any blog, making sure your site has great SEO is important. As a wellness blogger, you have a lot of competition to beat. So you have to make sure you’re ready for it.

SEO can give you one step above your competition. Let’s discuss a few of the most important parts of optimizing your site.

Write Consistently

Chances are you’re already planning to write once or twice a week. This is good, and you shouldn’t stop!

Google treats websites like people often treat their friends. The more often you reach out (post), the more that friend will trust you. Posting on a regular basis tells Google that you are a reliable source.

Keep in mind that you shouldn’t let your quality suffer to make room for consistent posting. This will annoy your readers, and Google may eventually catch on as well.

Use Relevant Keywords

Keywords are the words that people may search for when looking for something related to your blog. For instance, people may search, “How to Run Faster,” and ideally, your running blog would pop up.

Keywords have a lot of competition, and you may have difficulty beating larger sites. Because of this, stick to keywords that don’t have a lot of competition.

You can use Google Keyword planner to decide which keywords are best for your blog.

Have a Linking Strategy

Linking is one of the most important aspects of your SEO strategy. And if you want to get a serious SEO boost, linking is your best friend.

You should internally and externally link on your blog posts. This shows Google that you know what you’re talking about and that you have other pages that talk about a similar subject.

You should also work to get backlinks to your site on sites with good SEO. Backlinks are links on other sites that link back to your site. Think of a backlink as another site’s seal of approval about your site.

Getting backlinks is easy if you are guest posting or writing good content people can link to. Whatever you do, do not pay for guest posting.

Write Unique and Specific Articles

One of the most important decisions you can make when blogging is to write unique and specific articles. Because the internet has been around for so long, a lot of information is already out there.

To break through that noise, you’ll need to be able to write specific and unique articles. Check out this site for a good example of this.

Unique and specific articles will also help your SEO, and it will make people more likely to read your articles. They haven’t heard it before.

Share Your Content!

Some people are often uncomfortable with promoting themselves online. But to bring traffic to your wellness blog, you have to share your content everywhere.

For starters, if you aren’t on social media, you need to be. You may want to consider starting an account for your wellness blog if you already have a personal one. Don’t do this if your blog is more personal though.

Make sure to share every blog post that you post, and don’t be afraid to reshare an article when it’s appropriate. For example, if you wrote an article about staying fit during the holiday season last year, you should absolutely reshare that article this year.

Evergreen content is amazing, isn’t it?

Make sure to interact with your followers as well. You don’t want to create a snooty vibe about your blog.

You should also share things other than your blog. Maybe retweet similar accounts or post about your daily life. If you’re constantly promoting, people may get annoyed.

Ready to Start Your Wellness Blog?

Now that you’ve read this article, you should be ready to get started with your wellness blog. Hopefully, you’ll be able to make a difference in other people’s lives with it.

Are you having troubles with an online reputation situation? Please don’t hesitate to contact us today.