As the owner or employee of a generator company, you’re used to supplying people with power. But did you know there’s a power you need that you’re probably not using?
We’re speaking, of course, about brand reputation.
Managing your reputation is no easy task, especially in today’s world. Now you have to worry about word of mouth, online reviews, tweets, Facebook updates, negative comments, and an online mob mentality.
Think that a customer’s bad experience can’t harm your business? Think again. Brand reputation is everything, especially in today’s digital marketplace.
Ready to see how you can take advantage of the net to improve your brand reputation? Then read on for some quick tips that will save you time, money, and maybe even earn a few customers along the way.
Monitor The Conversations Around Your Generator Company
Generating buzz around your company will often come from creating great content, so focus on creating content that is aimed at helping your audience. Offer tutorials on generator maintenance, or create a Generator Guide 101.
Ultimately, the more relevant and helpful your content, the likelier your audience is to comment and share. This is where things get a bit more tricky.
You need to monitor what others are saying about your generator company. That doesn’t always mean you need to intervene, but it does mean that you should be aware.
When it comes to monitoring online conversations, there are two critical components: ‘where’ and ‘what’.
Then, of course, there’s what they’re saying. Is it positive? Negative? Neutral?
Your first line of defense is increased self-awareness. Start paying attention, because people are likely talking about your generator company.
Brand Reputation Is All About Reviews
Perhaps you’ve perused reviews online to look for your business in the past. And, perhaps, the results were…eye-opening, to say the least.
But stop to consider this: every word said about your brand is a review. Yes, even if it isn’t a traditional review of a customer’s experience.
The important thing is that customers are talking about your generator company. Always encourage customers to go online and offer a review.
Odds are they’re already doing so. But increasing the conversation around your generator brand is never a bad idea and can only get you more traffic.
Customers Want To Be Heard
It may feel like many of these reviews exist solely to get the writer a bit of publicity. In a few cases, that may be true, but people like to write reviews for one reason: other people.
Believe it or not, your customers trust a peer’s opinion more than they trust even your strongest marketing effort.
But you don’t have to sit with a negative review. Respond to the customer in a timely, respectful manner. Often, a customer with a negative view of a business wants to be heard.
Talking to a customer to remedy his or her problem is a great way of showing that you’re listening and that you care.
Want To Improve Your Brand Reputation?
At Reputation Results, we understand that not every business has the time or skills needed to get a great reputation. That’s why we’re here to help.
Get in touch today for a free reputation audit and learn what the world is saying about your brand.