Perfect Your Message: The 5 Pillars of Successful Email Marketing

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Did you know 99 percent of people check their email at least once a day? If you’re not already using email marketing, you most definitely should be.

You may not be sure where to get started. For other marketers, the problem is that their emails are getting lost in the crowd. If you want to stand out, you need to make sure you’re doing email marketing the right way.

This guide to successful email marketing will help you get started. In it, you’ll review the five pillars of a successful campaign. Then you’ll be ready to test out your skills.

1. Build a Better List

Successful email marketing strategies center on who you’re sending the email to. If you sell something for new parents, you’re not going to have much success if you buy a list comprised of older people. They don’t care about the product, so they’ll ignore you.

The first pillar of email marketing is thus building a good list. You can create one from an existing customer database. You can also start collecting new emails via a newsletter sign-up.

Remember to analyze this information carefully and segment it. The more targeted your emails can be, the more likely it is people will respond to them.

2. Successful Email Marketing Personalizes the Message

The second pillar of email marketing in the modern age builds on the first. Even within segments, you should be personalizing the message for each recipient. This goes beyond adding their name to your template.

Technology can help you do this by drawing in data on each customer. You can use information about their latest buys to highlight products that will appeal to them.

3. Pay Attention to Design

Email marketing strategy must pay close attention to the design of the email as well. If an email doesn’t load properly or display right, your campaign likely won’t be successful.

Think about email designs that will display across screens and email providers. Whether a Gmail user is looking at their email on their phone or someone is looking at their inbox in Outlook, good design will ensure a good experience.

It also makes them more likely to click on links and to open future emails from you.

4. Ensure Deliverability

Another factor you must consider is the deliverability of your emails. Many emails simply never arrive at their destination. Others end up in spam folders.

If you want to be sure people are seeing your emails, take a look at inbox spam testing. This will let you see how likely your emails are to be delivered. You can then tweak them to make them more deliverable.

You have a much better chance of success if people actually receive your messages.

5. Know Your Goals

Successful marketing always hinges on setting goals for the campaign and the strategy. Before you hit “send” on your next email, sit down and hammer out some goals. What do you want to achieve?

Set benchmarks for open rates and click-through rates. Then measure these statistics. You may also want to keep track of how many sales you make as well.

By tracking this data, you’ll have a much better idea of how successful your email marketing is.

Build a Better Foundation for Your Email Marketing

Successful email marketing starts with these five pillars. Once you’ve put them into practice, you’ll be well on your way to email marketing mastery.

Looking for more tips on successful marketing? We have plenty of how-to guides, along with all the latest tips and tricks. Grow your business the right way with better marketing advice for the modern age.