Do you want to attract more leads to your roofing company? Over 90% of small-medium businesses are using social media. If you’re not using the Internet to market your business, you’re missing out on possible business opportunities.
Maybe your roofing company has been around for decades and you’ve always done well by word of mouth. Even so, new companies are popping up all the time and you can bet they’re online – where the customers are.
If you’re ready to start promoting your roofing company brand online, here’s your ultimate guide.
Tips for Promoting Your Roofing Company Online
Online marketing has several benefits. Being online not only helps you attract more customers, but you’ll also get your company in front of new roofing contractors looking for work. Here are a few tips to maximize your online presence effectively.
1. Be Consistent With Your Company Branding
Your branding design, colors, and message should be consistent among all channels and platforms you choose to be on. This helps consumers recognize your brand whether they come across your content on a social network, your website or a document sharing site. Make sure your logo and bios are consistent.
2. Optimize Your Website
Every business needs a website in this day in age. Make a website for your roofing company so consumers can learn more about what you have to offer. This is a great branding tool that helps set you apart from the competition.
Optimize your website so that it performs well in search engines. By creating relevant content for your target audience and publishing consistently, you can increase your site’s visibility in the search engines. That way, when people type in “roofing company in Denver” or wherever your company is located, your business will be among the top results listed.
3. Social Media
Since the majority of people are using social media, this is an easy way to promote your brand. Social media marketing is cost-effective and allows you to reach more of your target audience. It also provides a way to communicate with your customers and prospects more regularly.
4. Add Value
The key to being on social media and having a website is to always add value to your audience. Create content that hits on their pain points. As a roofing company, you’ll want to write and share articles on proper roof maintenance, what to look for in a roofing company or action people can take to ensure the longevity of their roof.
5. Generate Positive Reviews
A great thing about having an online presence is that other people can see testimonials from people who have hired you. Ask former customers to leave a review of your service either on Google or social media. If your company Facebook page has glowing reviews, your roofing company will likely be seen as reliable and trustworthy to new visitors that engage with your content.
Build Your Brand Online
Online marketing is a must for any roofing company today. Use these five strategies to promote your brand and maintain a positive online reputation.
Need help building your online presence? Learn how we can help you maintain a positive online presence with our reputation services.