The account is your platform. The strategy is what uses this platform with the business’s best interest in mind. This is a tool that can drive traffic, sales, and more – you just have to know how to use it.

Such successes begin with the right social media marketing campaign.

Not sure how to get started?

Here are five campaign strategies to always keep in mind.

1. Know Your Audience

Although social media can serve many different branding and marketing purposes, it all comes down to one thing: you have to be social!

Socializing begins with making a connection. To make the strongest connections possible, you have to know who your audience is.

Take your product’s buyer persona and develop it even further.

Ask yourself how much time your ideal buyer spends on social media. Consider the kind of hashtags and interaction behaviors they use. Maybe even try to identify the influencers and accounts your users are following.

These concepts shouldn’t be assumptions or shots in the dark of what you think users are doing.

They should be created based on research and data.

2. Find the Best Channel

The details above create the foundation for your social media marketing campaign.

Then, it’s time to get to work.

Identify the social media channel that your users frequent the most and make your presence there known.

Use this platform every day. Be conversational with your copywriting and don’t be afraid to share a little bit of what goes on behind the scenes.

The more approachable you make your account, the more users will flock there.

3. Don’t Box Yourself In

As effective as a quirky caption and an engaging photo can be, remember not to limit yourself.

Take the efforts you’ve put into one social media account and expand them to other options.

Are your Facebook followers increasing every day? Great – time to go to Instagram. Do users love your Instagram stories? Put them on Snapchat, too.

This is all about making your digital reach go as far as possible. It allows your message to be heard loud and clear, no matter where your audience is.

4. Do Something Different

A great way to make your message heard is to make it stand out.

Put your own twist on things going on in the media or the most recent fad that has taken your target market by storm. Such a creative direction keeps you relevant yet interesting.

It shows you know what users want to see/hear, and that you can deliver it in a fun, exciting manner.

Your audience will catch on with your style.

They will buy-in via likes, shares, comments, and reposts. They will tag their friends and maybe tag you in some separate posts, too.

This is all a sign your social media marketing campaign is paying off.

5. Engage, Engage, Engage

To make your campaign as effective as can be, you have to keep working at it.

Sure, strategies will change and new initiatives will come into play. But, you can’t just leave your social media account out to dry. You have to constantly interact with the following you’ve built.

This means regular posts that are different, yet well-branded.

Your brand keeps your online reputation consistent.

But, doing something out of your norm from time to time adds an intriguing dynamic.

Monitor the Performance of Your Social Media Marketing Campaign

After launching your first social media marketing campaign, the real work begins.

This is the time to track user engagements from follows and shares to likes and mentions.

See where your content is performing the best and which channels might need you to try again. More importantly, take a look at your overall online reputation.

Contact us today to see how social media and your online reputation go hand in hand.

The post Tops Tips for Running a Social Media Marketing Campaign appeared first on ReputationResults.

Leveraging social media can significantly help every important metric for your betting business. You can watch increase SEO, decrease bounce rate, boost visitor traffic, and increase revenues with social media.

And social media isn’t limited to Facebook. The recent investment in live video by Twitter, Instagram, and Facebook has created a more robust user experience.

The days of a Myspace page are long gone. Today’s social media users can shop, post reviews, and get targeted ads.

Make social media work for you with these tips:

1. Your Betting Business is Based on Audience

If you aren’t using your analytics to inform any marketing strategy your business is in trouble. The digital world is customer-centric and needs to cater to the unique needs of your audience.

Not all betting business is the same. Do you appeal to corporate professionals or university students? Or some demographic in between?

Make sure you know the audience you appeal to inform your use of social media. You may want to consider LinkedIn as a pathway to a professional network versus Twitter or Instagram.

2. Lead With Mobile

Most social media traffic is now generated by mobile users. It’s important to design your social media strategy around this type of user.

Your content will be more accessible and more optimized if you are aware of the user type.

3. Leverage Video

Live video and other types of video content are great ways to make use of social media. Content is always king and video is the preferred type of content for social media users.

4. A Call To Action

Are you looking for reviews? Are you hoping users share content?

Whatever your goal for an individual post make sure there is some sort of call to action.

You may want to design betting tips with an invitation to click here for more information. In any case, make sure you are leading your visitor traffic to the next action.

5. Mitigate Issues Quickly

Digital transformation and the digital marketplace give businesses rapid access to customers. The only downfall to the speed of connection is when things go south.

The smallest instance of customer dissatisfaction can snowball. In these cases, social media can be a blessing and a curse.

All that time you have invested in a social media strategy can be destroyed without a proactive approach. That proactive approach should include monitoring reputation issues and mitigating them as soon as possible.

Get the Help You Need

Responding to customer complaints and addressing service issues can actually turn problems into opportunity. You can showcase your skills for resolving problems and helping clients.

Make the most of your social media strategy by including reputation monitoring services. You can’t afford to wait until it is too late to help your customers.

Use Reputation Mart to manage your reputation services. Come find out more about how our reputation services can augment your social media strategy today.

The post Social Media 101: How to Make Your Betting Business Boom appeared first on ReputationResults.

Have you ever wondered why some plumbers always seem to be swimming in clients? Those plumbers aren’t just lucky, they’ve learned how to use social media and plumber marketing to help their business.

Want to learn how you can use social media to promote your business? Read on to find out!

How To Handle Plumber Marketing The Right Way

Social media is hot for every industry right now, and if you want to find the right customers that will keep coming back for more, you need to be on social.

Want to know what you need to do to master social media marketing? If you follow these simple steps, you’ll have more customers than you know what to do with.

Set A Schedule

Do you have a Facebook page, Twitter account, or other social media profile?

In the past simply having a profile was enough, but now you need to make sure that they’re being posted consistently.

Don’t just post whenever you feel like it. Post content on a schedule so you can ensure that you’re reaching people at optimal times.

Post Tutorials

The key to marketing is to show potential clients that they have a need for your knowledge and expertise. Is there a better way to show that you can handle any job than by demonstrating your talent?

Blogging and vlogging have their own unique benefits, but people in your industry may benefit the most for vlogging.

Video is hot right now on social, and the right kind of content can do wonders for your social media presence.

If you want to show people why they should use your services, show them how knowledgeable you are.

You don’t have to give away your knowledge base, just show a few quick things they can do to fix simple plumbing problems. You’ll give them vital information, and also show them why you’re the right plumber for the job.

Target Locally

If you’re a plumber, it’s safe to assume that you usually don’t work with clients that are halfway across the country.

When it comes to plumber market mistakes, one of the most common is that they don’t target the right audience. They end up not adding location keywords and spend money showing ads to people that will never use their services.

If you want to handle your marketing the right way, focus on location-based keywords. You’ll ensure that you’re finding customers that are in your target area of interest.

Don’t just enter in keywords for a generic location. Alabama plumbing won’t get as many leads as Benjamin Franklin Plumbing in Auburn Al.

It’s easy to target locally. Simply include your location in your keywords, and you’ll find the right customers.

Start A Conversation

Someone just posted on your Facebook page. They want to know what hours you’re open. How do you handle it?

If you simply start posting the hours you’re open to, you aren’t utilizing social media the right way. Don’t forget that there’s the word “social” in social media, you need to do what you can to target and interact with the right people.

Instead of simply listing your hours, why not ask them why they need to know your hours? Or, you can suggest a simple fix to common plumbing problems.

Every interaction you have is an opportunity for a sale. Show your friendly side and help them out by being conversational.

Utilize Advertising

In the past, advertising to local customers could be expensive. You’d have to find money to put an ad in the local paper, then you’d have to think about paying for flyers and mailers.

In today’s social media age, plumber marketing can cost as little as $5 a day. As long as you have a campaign set up, you can attract customers at a fraction of the cost of traditional print advertising.

Social media advertising is inexpensive and effective. You’ll be able to target a specific customer case without having to worry about printed material costs.

Next Steps

Do you want to take your plumber marketing to the next level? Instead of focusing on social, think about your online reputation. Take some time to run a reputation audit to see what people are saying about your business.

If you want to stay on the social track, be sure to check out our guide to posting great content on Instagram so you can get more followers.

The post 5 Tips For Plumber Marketing: How To Build Your Brand On Social Media appeared first on ReputationResults.

Facebook is reaching over 2 billion users and its influence only continues to grow. Millions of businesses are using Facebook pages and others still are using Instagram, which is also owned by Facebook

You need to promote your website on social media. It’s no longer the trendy thing to do. It’s a necessity now if you want your business to thrive and survive.

Promoting on social media isn’t as easy it seems. There are many platforms and consumer usage varies with each one.

If you’re planning to start promoting on social media, do take a moment to consider some tactics to get the most out of it.

Know Which Social Media Platform Your Audience Uses

If your business focuses on installment loans, you won’t find a big audience on Instagram. Wire Lend, for example, gives out installment loans to people in Florida. This type of website can focus on Twitter and Facebook marketing.

You can click for more information about Wire Lend and see how it markets on social media.

A business that focuses on online shopping will do better on platforms like Facebook and Instagram. These platforms allow a company to build a voice with their consumer-base. Facebook is also notable for being the most popular platform to date.

If you’re not sure which platform is best for you, you should get a reputation audit. This will also help your business deal with bad reviews and a dwindling online presence. This step will guide you in regaining a foothold with your target audience.

Use Videos to Promote Your Website

Visual aids help consumers retain information. Consumers have a 65% higher chance of clearly remembering a Facebook ad if it comes with a photo or video.

Videos are more engaging than a photo. You can squeeze in a strong message in less than 30 seconds and post it on Facebook or YouTube.

The technology for video interaction is also growing with the advent of VR technology. Even mobile devices can access the VR experience thanks to devices like Google Daydream VR. Your company can pioneer this new trend and use interactive VR videos to promote products and services.

Schedule When to Post on Social Media

More than half of the American population are under Central Time and Eastern Time zones. People tend to use different social media sites at different times. Schedule when to promote your website and on which platform to do so.

Studies show that posting on Facebook at 3 PM leads to the most clicks. Posting at 1 PM gets the most shares. Twitter works differently as the optimal time is on Wednesdays, between 5-6PM. This is because that period is when workers are on their break.

It is best to avoid posting during the early morning and late evening. During those periods people are not online. They are either still asleep or are on the road from work and school.

Promote Your Website on Social Media Now

Don’t waste another second and get on social media.

Start sharing photos, links, and videos to your consumers. Interact with them and let them know you welcome their opinions. This builds your online status and trust with your consumers.

If you’re still starting, you can begin by gaining more positive reviews. Building an online reputation the consumers can trust will boost your social media marketing results.

Not sure where to start? Contact us and we’ll get you started.

The post How to Use Social Media to Promote Your Loan Lending Business appeared first on ReputationResults.

The perception of current and potential consumers has a significant effect on traffic, sales, and more.

If it’s positive you need to explore how to capitalize on it.

If it’s negative, though, you need to act right away.

Here are 5 steps to take when handling online reputation repair.

1. Know Where You Stand

First things first – assess the situation for how good or bad it really is.

Dig through product reviews, customer testimonials, and user surveys. Then, take a closer look at search performance and bounce rates as well as conversion metrics.

Don’t forget to look through third-party resources like people who have referenced your brand in comments, personal posts, and especially blogs.

Check chatrooms for anything from eCommerce to the rise and drop of store capital stock, too. Leave no relevant industry information platform overlooked.

All of these tools should start to paint a big, detailed picture of your online reputation.

To be sure you understand everything, though, consider getting a reputation audit.

2. Get the Basics Down

Once you know where you stand, you have to do something about it.

Start by responding to reviews and creating a strategy to push better content.

Responding tells consumers you’re aware of their disappointments. It gives you a chance to own up to your mistakes, or to clarify a misunderstanding.

New and engaging content keeps users interested, and can be a way to show you’ve heard their feedback.

3. Be Social

While you’re checking reviews on any platform – your website, your email, or via your research development team – don’t forget about social media.

This is one of the most common places users will go to share their thoughts whether they love you or hate you.

As such, it needs to be a point of focus for your online reputation repair.

Use your Facebook, Instagram, and Twitter accounts to create a stronger, more genuine user interaction.

Reach out to the consumers who are upset and praise your loyal followers. Share a bit of what’s going on behind the scenes as you apply audience feedback.

Maybe even consider social media as a way to launch your rebranding efforts.

4. Exceed Expectations

No matter the tool or channel you use to for online reputation repair, be sure to go above and beyond.

Assure your consumers you’ve heard them by offering discounts or vouchers for their next purchase. Create a personalized response method for the particularly upset consumers.

Consider giving a loyalty perk to those who have stood up for you, too.

5. Hold Your Team Accountable

Your internal team is just as much a group of brand ambassadors as loyal consumers are.

They are the face of your brand, and need to act accordingly.

Accountability for online reputation management doesn’t need to be done with an iron fist.

Simply train your staff from the start about their online responsibilities. Talk to them about the right and wrong use of their social media and email handles – regarding both personal and professional accounts.

Make sure they understand the possible repercussions for themselves and the brand.

Follow up with this training from time to time as well, and provide relevant examples.

Hire Your Online Reputation Repair Team

We saved the best reputation tip for last: When in doubt, hire the professionals.

You have enough about your brand to worry about between marketing tactics and new product lines.

Let us handle the way this all comes across.

Contact us today to discover your reputation management possibilities.

The post 5 Easy Steps For Online Reputation Repair appeared first on ReputationResults.

Today, consumers can voice their opinions online for everyone to see.

That may sound scary to some business owners, but it’s a valuable source of information.

Use online reputation monitoring and you’ll know when customers post about your business. Then, you can acknowledge reviews, comments, and complaints right away.

Keep reading to learn more.

1. Gain Customer Trust

Online reputation monitoring plans report negative comments and reviews when they’re posted.

Don’t Panic. Think of every complaint as a chance to win back a customer.

Never ignore a customer grievance or criticism. Once you know about the problem react fast, and be polite.

Let customers know you hear them, and respect their opinion. Quick and sincere action builds trust.

If you don’t have an immediate answer, don’t wait to respond. Tell the customer you are aware of the problem, and working to resolve it. Let them know you’ll communicate again.

A prompt response can soothe an angry customer. If you’re quick to correct an error the problem won’t escalate.

2. Direct Interaction

People ask questions in social media and expect an answer. Others complain on Twitter or Facebook and expect you to see their gripe.

Online reputation monitoring will find these public comments so you can address them. When it happens, positive or negative, respond directly.

If you want to communicate with clients, consider the following ways to engage them.

• Create a one-to-one communication channel for customer service
• Post a survey or ask a question on social media

Direct online interaction with customers is a way to tell the world about your casino.

3. Address Criticism

When a client criticizes your message rethink it. Ask why it upset the customer. Create a better message based on the customer complaints.

If a customer is disappointed about an experience at the poker table or a show, take it to heart. Is there a way to make it better?

No complaint is irrelevant. Answer each one.

By addressing problems in a mature, helpful way you build rapport with your clients. Additionally, potential clients notice you care about the consumer experience at your casino.

4. Gather Valuable Information

Search for mentions of your casino on social networks. You can type your business name in the search bar of Twitter or Facebook, or search for relevant hashtags.

If customers look happy and post positive comments, you’re good. Thank them on social media. Tell them you’re happy they’re enjoying their visit to your casino.

If you see negative comments, respond immediately. Ask for details or a private message explanation of the problem. It will help you gain control by acknowledging the situation.

Online reputation monitoring gathers information from blogs, tweets, review sites, Facebook, Twitter, Instagram, and more.

5. Gain Business

Reputation monitoring isn’t all trouble-shooting problems. It can help you gain business.

As mentioned earlier, customers like to ask question on social media. Look at any company Facebook or Twitter feed, and you’ll see consumer questions.

Perhaps someone wants more information on a new no deposit casino. How you respond to the questions can win business for you.

Many consumers ask questions as part of their decision-making process.

If you’re responsive to their questions, they may choose your casino over another one.

Use Online Reputation Monitoring for a Positive Image

Casinos have evolved from games of risk into family vacation destinations.

A casino’s reputation plays a major role in where families decide to spend their money. You don’t want to gamble on your reputation when it comes to winning business.

Visit Reputation Results for a free audit. You’ll find out if you have bad online reviews, and how to fix them.

The post 5 Benefits Of Online Reputation Monitoring For Casinos appeared first on ReputationResults.

It can be difficult to grow your followers in an organic way and may take a bit of time. However, building your following on this social media platform can be a great boon to your business.

Having an engaged and active audience who is interested in your business’s products or services means a base of power users who are eager to hear news from your brand.

Read on if you want tips on getting your business more followers for Instagram.

Engage, Engage, Engage

The top tip for building and keeping an engaged following on Instagram is to engage with similar accounts and those who may be interested in your products or services.

Reach out to accounts who are in a similar niche. Follow them, like and comment on their posts, and strike up conversations with them.

Leave thoughtful and targeted comments that show you are reading, enjoying, and thinking about their content. Chances are, they will be thankful and want to return the favor.

You may even try engaging with social media influencers. These are the people who have grown huge followings on Instagram.

If they take notice of you and engage back with you, this can be great for getting your name out there and being recognized.

Of course, these influencers have a ton of followers, so it may be easy for them to miss your comment. That’s why you should also be chatting with accounts who are around the same size as you.

Focus on Quality

Producing great content is key to getting your business more followers on any social media platform, but especially on Instagram.

On this platform, stunning photos paired with informative and interesting captions is the way to win. Focus on the quality rather than the quantity of your posts. You want to make it worth your followers while to follow and engage with you.

If you are publishing poor quality, they will likely unfollow you or just avoid your posts altogether.

Also, try to keep it positive and upbeat on Instagram. Snorkeling Beach, for example, produces nice photos so that followers can quickly see what they’re all about.

While you should be authentic and genuine with what you post, try to keep a positive spin on what you are sharing on social media.

Questions About Getting More Followers for Instagram?

If you have questions about getting more followers for Instagram or need help building a strong online reputation for your company, we can help.

Growing your following can seem like a daunting task, but it will be more than worth it in the end.

We offer a free reputation audit and can help you with managing your reputation. Whether you need help with social media or online reviews, you have come to the right place.

Reach out to us if you are in need of more followers for Instagram or simply an improved online presence for your business.

The post How to Get Your Business More Followers for Instagram appeared first on ReputationResults.

This is critical to all of your branding and marketing efforts, which is the main way to push users through their buying cycle. Reputation management is especially important if your image has just taken a hit.

Such a setback could be a product recall, surge in consumer disappointment, or just bad PR.

Either way, you need to think of a reputation repair strategy – fast.

Here are the three simple rules of fixing your company’s reputation.

1. Consider the Scale of Your Situation

Is the situation really as bad as you think it is? Or, is it even worse?

You won’t know until you take a closer look.

Dig through online chatter and see what your internal metrics reflect.

Start with consumer reviews. These might be on your website forms, in emails, or on social media. Read as many as you can (preferably with the help of a team) and see what the common issues are.

Then, check engagement levels.

See if followers are still liking, commenting, and sharing as much as they used to. Check if sales or traffic numbers took a dip, too.

Some users will be verbal, others will quietly step back and lower their interaction frequency. Thinking like both kinds of consumers will give you a better idea of what’s really going on with your reputation.

2. Push New Content

Once you’ve assessed the situation, it’s time to shift the conversation.

Do this with new content.

Go to the Press

If you need some big-time reputation repair, start with a press release or press talk. This gets you out in front of the critics. It’s your chance to say you hear the not-so-good feedback, and that you’re taking responsibility.

From there, you can focus on improvement, and encourage consumers to follow the journey.

Get on Social Media

Not feeling a press tactic? Try social media.

Social media is your most direct way of reaching consumers through reputation ups and downs.

Create a new hashtag on Twitter to get direct feedback. Or, go live on Facebook or Instagram to be more transparent about what’s going on behind the scenes.

Think of where you can get the biggest reach, and how to make it as effective as possible.

Talk to Industry Experts

Sometimes, the best reach comes with the help of someone else’s authority.

Try guest blogging or doing an interview with an industry expert. Such platforms give you a chance to make your case, especially if users have already dropped their interactions with you.

3. Think Long-Term

As you’re going through each of the reputation repair options above, keep the big picture in mind.

Your reputation is always going to be a part of your brand.

This means the most effective way to fight a bad reputation is to go above and beyond. When you’re planning repair strategies, think of what you want users to associate with you next quarter or next year.

What kind of culture do you want to create for them? What feelings will come to mind when they first think of you?

Keep the answers to these questions at the heart of your repair process. Then, make sure they’re still guiding reputation management down the line.

Start Your Reputation Repair Process

Reputation repair is not something to take lightly.

If you’re struggling to get a handle on the situation, or don’t have the time to deal with all the moving parts of a brand, we can help.

Contact us today to get your free reputation audit and talk about next steps!

The post Three Ways to Work Toward Reputation Repair appeared first on ReputationResults.

Reputation is everything, since close to 90% of people check trust online reviews just like they would personal recommendations.

Though your reputation is important, it’s up to you to control it.

You don’t have to do this all on your own.

There are several online reputation management tools that you can use in order to take back control over what people see when they search for your brand.

Start with the following points.

Google Front Page Ranks Highly In Online Reputation Management Tools

Google is still the most powerful tool on earth when it comes to branding and finding information.

Using this to your advantage means landing on the first ten results of any Google search pertaining to your brand.

Holding this as your measuring stick makes it easier for people to find you and will increase your new customer intake.

Gaining control over your search engine optimization efforts will help you ensure that you make your Google search result goals happen.

Encourage Positive Reviews From Your Gym Goers

When you really want to get great results out of your gym’s branding, positive reviews are among the best online reputation management tools you can use.

Don’t just request your gym members to leave positive reviews — incentivize them.

For instance, you can offer protein shakes for people who leave positive reviews on sites like Yelp and Google. Encourage people to take Instagram photos and videos of their workout, tagging your location in the process.

Since we live in an age where people document their fitness journeys on social media, tap into this and give them a reason to do so.

Before you know it, 5-star reviews will pour out in search results for your brand, garnering the trust of the public in the process.

Stay Tuned To Your Google Alerts

It’s important to know when your business is gaining traction around the web. Google alerts provide you the best chance to do this.

For instance, that yoga and Numerology class you decided to offer may be picking up steam with fitness and spirituality bloggers in your area.

When you’re aware of what people are saying, you’ll have a chance to control the narrative.

One rule of thumb to follow is that you should address any criticisms head-on.

If alerts bring forth negative reviews, take the time to leave a public comment apologizing for the negative experience and asking if there’s anything you can do to resolve it. In many situations, people will happily take you up on that, and then retract their negative review.

Either way, you give the public a chance to see that you take their concerns seriously. Using Google Alerts is helpful, so you don’t have to scour the web yourself.

Look For A Professional Reputation Audit

To really know where you stand, get a professional.

A thorough professional audit is the cream of the crop when it comes to online reputation management tools. These reputation audits are often free and give you a detailed assessment that will help the entire brand.

What reputation tools do you swear by? If you’re interested in online reputation management and other topics, be sure to check our other blog posts to learn more.

The post Online Reputation Management Tools Every Studio or Gym Needs appeared first on ReputationResults.

These brands have become an institution within themselves and are well-known the world over.

The truth is that these success stories did not happen overnight.

Time, consistency, attention-to-detail, research and strategy went into creating the perfect brand.

What you should be asking as a hotel owner is:

‘How do I create a recognizable brand that will bring my institution the success it deserves?’

Here are 6 simple steps to creating the ultimate hotel branding:

How To Create Successful Hotel Branding

1. Establish Who You Are

Do you run an independent hotel, offering affordable accommodation in a centralized location?

Do you offer simple accommodation such as holiday home rentals or a full-scale, luxurious experience?

Ask yourself: what does my property offer and how do I want to portray it?

Once you have established your vision, you can move forward with creating hotel branding which truly reflects your vision.

2. Identify Your Key Audience

Who are you trying to target?

One of the most important things about establishing your key audience is understanding where they source their information.

This is important in understanding how to reach them.

A great way to source this information by asking in feedback forms, testimonials, and check-in or check-out forms.

Include questions such as:

• What travel material do you read?
• Are you on social media – what do you use more, Facebook or Twitter?
• Do you read the newspaper – if so, which is your favorite?
• How did you find our hotel: online, word-of-mouth, newspaper etc.

Additionally, do some research on how guests are using your website and interact with you on social media.

3. What Are the Key Messages You Want to Convey?

You need to figure out exactly what you want to say to your audience, and the best way to get your point across.

It’s important the all members throughout your business understand what your key messages are.

This way your message is always being accurately communicated.

Think about it: if the staff doesn’t understand the key messages behind your brand, how can they truly represent your brand?

Be as specific as possible and deliver a clear, concise and strong message throughout all elements of your branding.

4. Establish Your Branding Elements

In this process, you will be illustrating your key messages to your audience through visual means.

Key items to consider include:

Colors

Color says so much about who are as a business.

Do some research on the psychology of color and what will resonate best with the key messages you aim to deliver.

Typography

The typography you choose to use in your logo and throughout your marketing materials is highly important.

Ultimately, your font determines the ‘voice’ in which the text elements of your branding is read.

Images

This may one of the most effective ways of translating your brand and key messages.

You need to choose images which suit your audience and will appeal to them most.

Platforms such as Instagram and Facebook are incredible tools for gauging what inspires guests and travelers the most.

5. Implement Your Branding Successfully

Hotel branding needs to be ubiquitous throughout your business.

It needs to appear on your website, across all social media platforms, on uniforms, on hotel decor and more.

A great way to translate and re-enforce your brand’s message is by compiling a brand guide which should include:

• A detailed description of what your brand aims to represent
• The audience your brand is aimed at
• The key messages which need to be delivered by your brand
• Branding guidelines i.e. colors, fonts, slogans etc.

6. Ensure the Entire Team is On-Board

Once your branding guidelines have been created, it’s important to call a team meeting and discuss additions and changes.

Your hotel marketing team should also meet to discuss and review these changes in detail, to ensure the overall success of your brand.

Having a full team meeting will also allow you to review suggestions and answer questions on branding elements.

This way everyone is on the same page and your brand can be translated clearly!

Create a Successful and Recognizable Brand

Following these steps will help to establish your hotel branding and clearly translate who you are as a business.

Remember, you don’t necessarily need to start from scratch with your brand.

If you already have the basics of your branding outlined, you can use the above tips to hone and perfect the ideal brand!

The post 6 Tricks for Mastering Your Hotel Branding appeared first on ReputationResults.

Despite the surge of online bookings and DIY travel packages, people are still turning to travel agencies for peace of mind, personal recommendations, and customized itineraries.

If you’re looking to promote your agency, it’s important to understand the ins and outs of successful travel agency marketing.

Let’s get into the top tips!

Use Social Media

8 in 10 Americans use Facebook, and the number of older adults using social media continues to rise.

What does that mean for you? It means that you need to be integrating social media platforms into your travel agency marketing.

Get active on Facebook. Send out tweets on Twitter. Post gorgeous #wanderlust pictures on Instagram.

This will naturally build up your online presence and reputation.

Get Blogging

Today, SEO dominates the online industry. If you don’t have a blog, start writing. If you do have a blog, but it’s not active, that’s also a huge mistake.

Posting fresh, new and engaging content is one of the best ways to make your website visible and increase your traffic. What does this mean for you?

More visitors and more customers.

Use Video

Consider using Youtube or Facebook Live to promote your travel agency marketing.

The options for this are endless. Chat about common travel issues or fears. Offer a Q&A about travel recommendations and planning. Share your insider recommendations.

From talking about a premiere hot massage service in Dubai to dissecting the best way to plan a trip to Disney World, people love “expert advice.”

Don’t worry about fancy recording equipment. Nowadays, having basic smartphone knowledge will get your point across. Add your video channel to your business cards and watch your traffic numbers soar.

Email Marketing

Reaching out to former and current customers is a great way to maintain loyalty to your business. Add a SUBSCRIBE button to your website to keep your readers wanting more!

Offer a monthly email newsletter or special deals that you can include within the content. Email marketing is a great way to target your ideal demographic without a ton of hard effort.

Make Reviewing Easy

Before traveling, most people are turning online to check out recent reviews on hotels, planes, and excursions. That means they’re also going to be turning online to check out reviews on you.

This is why it’s important to make it easy for customers to leave reviews. For example, after a customer returns back from her trip, send a follow-up email asking how everything went.

Encourage them to leave an honest review about your services.

How people see you is important, and ignoring the reputation of your online brand can destroy your business.

Final Thoughts on Travel Agency Marketing

As a travel agent, you help transform bucket list dreams into actual reality. It takes a lot of hard work to get there, and we want your effort to be worth it!

Concerned about your reputation or (yikes) bad reviews? Check out your free audit here today!

The post 5 Travel Agency Marketing Ideas to Promote Your Brand appeared first on ReputationResults.

With 2 billion monthly active users, it’s time to consider promoting your website on social media sites like Facebook. To get your brand noticed, you have to go where the people are. Social media is a great start.

Stay in their face, get your message out, and get creative. Highlight your deals and discounts, and make your campaign an engaging one. When it comes to promoting your brand, determine exactly what makes you special and different from other travel websites.

We’ve done the research for you and have created the ultimate guide on how to reach your traveling audience:

Social Media Will Boost Awareness

Create a message for your travel website. From there, you can create engaging and interesting content that holds your message. Next, download every social media app possible.

Vary your content on various platforms like Snapchat and Instagram. Create vibrant, engaging video snippets for your snaps, and post beautiful photography of different travel destinations for Instagram.

Use funny travel memes for brand promotion on Facebook, and use witty banter on Twitter. You can always focus on your core message, it just needs to be changed for each social media platform.

When it comes to promoting on social media, you’re going for likes, shares, and comments. Know what your niche is and go swiftly in that direction.

Involvement in Your Community

Sign up for local conferences. Find a network of like-minded professionals. Use Linkedin.

The more you reach out to your community, the more people will become aware of your service. If you want loyal customers, they need to get to know you first. If you can attend events as a business team and participate in charity events, even better.

As you attend community events, tout your message, values, and mission. Wear t-shirts that feature your business logo and pass out business cards.

Showing people the face behind the brand will garner more customers. They’ll trust you because they’ll feel that they know you. Furthermore, they’ll recommend your travel website to other people.

For the ultimate brand promotion, get involved. Participate in your local events and be charitable. It’ll be a win-win situation for both you and your community.

Create Offers for Brand Promotion

People are drawn to discount, deals and offers. Create a sales campaign that will serve as the ultimate brand promotion by drawing people in with a deal they won’t want to miss. Is there a great deal on hoteles puebla?

Feature it!

Grab attention for your brand by highlighting these specials. Make sure everyone knows that they only last for a limited time. By repeating your sales you’ll make sure your customers stay vigilant and aware of your website.

Suddenly your travel website will be on everyone’s favorites list and frequently visited tabs.

If You Build It, They Will Come

You’ve worked hard on building your business. You care for it like you would your firstborn child. Now it’s time to capitalize on that hard work.

To truly boost revenue and make your business boom, your business has to visible both online and in physical form. Garner great reviews and manage your brand’s reputation by contacting us today for a free audit.

The post How Brand Promotion Helps A Travel Website appeared first on ReputationResults.

A solid online reputation is essential for your business’s success. You can harness the power of social media and intelligent web design to maintain positive associations for your brand image, which in turn lead to an expanded customer base and higher profits.

As important as social media and online reviews are, however, they can also easily damage online reputation. One negative review or post can quickly undermine all of that hard work you’ve put into building your brand.

Luckily, reputation repair can be straightforward. You can actually use your blog posts to rebuild your brand image in no time. Read on to learn more about how blogging can save the day.

1. Write Content That Targets and Responds to Your Audience

This is the best way to manage reputation repair with your blog posts. You’ll want to write every blog post with your target audience in mind.

Be as specific as possible when identifying your audience. Try to engage with your readers on an intimate and empathetic level in each post. Respond to the feedback you are receiving in comments through the blog topics you choose.

A simple example of this is writing a blog post about the pros and cons of going to culinary school after reading a comment from a reader with this exact question. You may write a post that provides tips for urban cat owners after reading a review about your product.

The more your readers and customers see of your authority and engagement in your blogs, the more likely they will be to leave positive reviews and recommendations.

2. Provide Relevant and Frequent Content

It’s always important to write content that is relevant to your target audience. Your content should be useful to readers and data-driven.

Beyond that, when it comes to reputation repair, you should write blog posts on a scheduled basis and frequently. Don’t put up a new post a day, as this can overwhelm readers and minimize authority.

Do schedule out, say, a blog post a week. Always publish at the same time. More content, and more engaging content, will quickly bury negative reviews and shift your audience’s attention to new horizons.

3. Maintain A Strong Social Media Presence

In addition to maintaining new and relevant content that promotes a positive reputation for your business, build a powerful social media presence.

Post links to your blog posts on Twitter, Facebook, and Instagram and make sure your readership is aware of when posts come out and how to comment on them. Get a LinkedIn profile so that your professional connections can also be looped in on your blogging.

The stronger your social media presence and the more frequent your blog content, the higher your ranking will be in traditional Google searches.

4. Write Guest Posts and Use Affiliate Links

The best way to bypass negative reviews or content is to associate your blog posts with positive content. You can do this by writing guest posts and using affiliate links.

Guest posts involve publishing a blog or article on another website. It is a fantastic means of expanding your audience and connecting with new readership. Plus, it associates your online image with another brand, company, or product.

Affiliate linking works similarly to guest posts. Basically, it means that another site agrees to link your products to their site, and vice versa. If a customer purchases your product from an affiliate site, you still get the profit but the affiliate site receives a commission.

You could swap affiliate links with Angels of London or even another blogging site. Linking and guest posting can build fresh, positive audiences and affiliations that will repair your reputation in no time.

5. Encourage More Reviews and Comments

This may seem like a counterintuitive tip when it comes to reputation repair and blogging.

However, by actively encouraging more reviews and comments from your audience, you’re showing your audience that you care about their feedback. You’ll be able to get some context for those negative reviews and “drown out” the compromising feedback.

End every blog post with a request for such comments, and even ask for reviews in social media posts. If you do receive a not-so-stellar review or comment, respond to these directly.

6. Work That SEO for Reputation Repair

Search Engine Optimization (SEO) is a great tool to use with your blogging when it comes to reputation repair. Building specific keywords into your posts will ensure that only the best–and most positive–posts show up in Google searches.

The more this new content can be optimized to appear at the top of Google search listings, the more likely you are to bury or minimize those reviews that are tarnishing your shiny online reputation.

7. Monitor Everything & Be Honest

Just as you keep track of your SEO, you’ll want to implement your own “metrics” for reviews and comments. Monitor your blog performance daily to inspect comments and potentially negative reviews.

It’s also wise to be honest in every blog post. Some bloggers choose to respond to negative reviews in posts themselves, showcasing transparency and their willingness to listen to what customers feel and need.

And honesty really is the best policy when it comes to business success.

8. Consult Professionals

At the end of the day, it’s definitely worth it to seek out the experts when it comes to reputation repair.

Consulting a professional will enable you to get a free reputation audit and other reputation management services that will ensure you rake in only positive reviews and online feedback.

Using Your Blog for Reputation Repair

It can be upsetting to receive a negative comment or review, particularly one that threatens your brand’s online reputation. Luckily, you can take charge of repairing your reputation by making the most of your blog.

Begin by writing specifically to your audience. Develop content that targets your audience and responds to their needs. Write regularly and with authority. Use SEO in order to push the negative content to the bottom of search listings and associate your blog with positive content through guest posts and affiliate links.

At the end of the day, the best way to maintain a solid online reputation is to monitor your site on a daily basis, be professional and honest, and rely on professionals for assistance.

Have experience using your blog to rebuild your online reputation? Share your thoughts in the comments below!

The post 8 Clever Ways to Use Your Blog for Online Reputation Repair and Management appeared first on ReputationResults.

A student loan assistance program can be a thriving business if it’s managed with skill and attention. There’s no better starting point than getting the word out.

Using solid strategies for brand management can get the word out and increase the visibility of your program. One of the best parts is that you can do much of this work for free with digital tools.

Make sure you are using these tools and your loan assistance program will see more clients in no time:

1. Social Media

Over 50 million businesses are using Facebook alone. Add in other social media tools like Instagram, Snap, and Twitter, and there’s no question about the power of social media.

If you aren’t using social media for your student loan assistance program it’s a fair bet your competition is.

Combining a social media strategy with a digital marketing approach will give you and your organization many benefits. You will be able to reach your clients and potential customers directly without huge marketing budgets.

Plus, you will be catering to the desires of your customers. Facebook, Twitter, and Instagram are so popular because people enjoy them.

Use the channels they enjoy and you will be better at reaching your audience.

2. Blog About Your Student Loan Assistance Program

Starting and maintaining a blog is a surefire way to generate interest in your student loan forgiveness program. For instance, Forgiveness Processing encourages visitors to learn more about student loan services while providing valuable information.

One of the most important aspects of starting and managing a blog is to remain consistent. If you fall off on updating just as you are building an audience they will go elsewhere.

On the other hand, using a blog combined with tracking tools will allow you to learn more about your potential customers. Tailoring content around their interests and needs will help your program succeed.

3. Reviews and Testimonials

Using a blog and social media will help you reach a wider client base. But customers want reviews and testimonials when it comes to making a business decision.

The majority of people prefer earned media, or testimonials, when deciding on which service to use. Sometimes great reviews are as simple as asking.

You can reach your clients and ask for reviews of service on social media and in the comments on your blogs. You can even feature clients in blog pieces and other digital content.

Get Expert Help

If you sense your student loan assistance organization isn’t performing as well as you hope it may be time to get expert help. With all of the opportunity to be of service and increase client base, it is a great time to double your marketing efforts.

Reputation Results can help. We manage your reviews and assure the best testimonials.

Learn more about how Reputation Results can help your business now.

The post How to Promote Your Student Loan Assistance Program appeared first on ReputationResults.

Website reviews are a great way to showcase credibility to potential customers and build further trust with previous customers.

Here are 5 actionable strategies to get more ecommerce reviews that you can host on your online store or on social media!

1. Ask Your Customers

Directly asking your customers for feedback is the number one way to get more ecommerce reviews.

Implement a system to follow up with customers a few days after their purchase. You can set this up through an email marketing platform. Ask customers if they are satisfied and leave a link for them to leave a review.

2. Host a Survey

Checking in with your customers in a survey will not only give you a number of ecommerce reviews, but also will give you valuable data to help improve your company.

You can pull positive feedback from your customer surveys and put it on your website.

By hosting a survey, you’ll also be simultaneously promoting your brand. Customers will feel that their feedback matters to you and will come to trust your brand further.

You can even offer some type of incentive to customers who take the survey.

3. Offer an Incentive

Offering an incentive in exchange for reviews can encourage your customers to engage with your brand.

If you’re considering this option, be aware that there are dangers to offering incentives for reviews.

Therefore you’ll want to create an offer that is compelling but doesn’t make your previous customers feel forced to leave a positive review.

For example, you could offer a small discount to customers that leave any type of review on your website or Facebook page. Alternatively, you could host a giveaway of an exclusive product.

4. Highlight Your Customers’ Experience

Social media offers a fantastic platform to showcase happy customers. If much of your traffic is driven through social media, showcasing previous customers is a great way to increase sales.

For example, you could post a Facebook status asking customers to share a photo of them and your products and a note in the comments. You could then use this post as social proof to drive traffic to your website.

Your satisfied customers are your biggest asset when it comes to boosting your sales.

5. Consider Influencer Marketing

If your network and reach are limited, influencer marketing can result in a powerful review and more sales.

Partner with an influencer that has an audience in your target market. Having them promote your product with a review can immediately open up the floodgates to new customers.

For example, popular fitness Instagram influencers could provide a review post about Sportsfuel Supplements NZ clean whey protein to help drive traffic to the company’s website.

Boost Your Sales with Ecommerce Reviews!

With these 5 strategies in mind, you’ll see more ecommerce reviews from customers and sales pouring in!

Which of these review acquisition strategies will you try first?

Visit our blog for more creative ideas on building your business online!

The post 5 Actionable Strategies to Get More Ecommerce Reviews appeared first on ReputationResults.

88% percent of online

Don’t inhibit the potential revenue your business can have by disregarding what’s happening online with your brand.

One of the most effective ways to manage your brand is to create a space where people can give you feedback about your products or service. This way, you can directly interact with them by responding.

Take the time to listen, acknowledge and respond to your consumers. By doing so, you can elevate your online presence and make your customers feel that you care.

You’ll convert a once-in-a-while shopper to a long-term loyal customer by simply paying attention to what is happening online.

Here’s how ignoring your brand can kill your business:

Failure To Launch

Failure to respond to your reviews will ultimately cost your business money. When it comes to a stellar brand reputation, you have to respond to customer feedback.

In an oversaturated market of options, hospitality is key to a successful business. You can drive your sales, revenue, and bookings by specifically posting responses to online reviews and customer feedback.

Making them feel care for will make them feel inclined to keep doing business with you.

We Are Not Robots

Use their name, include all of the necessary info they are inquiring about. If there was an issue, then do what you can to rectify it through a review. When other shoppers see you’ve fixed a mistake, they will be more willing to give your business a try.

Being generic and general with your audience will drive away business. People are unique and have special needs in the business world. Staying unique, like Nickis does, will get your desired audience to your site.

When consumers don’t get a generic, automated response, they will ultimately look elsewhere for what they need. If you don’t respond and take care of them, someone else will. Get specific with people to keep them in your online doors.

Monitor Your Online Brand Reputation

Your online brand reputation will be clear through what’s being said about you online. If someone is posting about your product or service on Instagram or Facebook, you should know about it.

By hiring the proper monitor services, you can see what’s happening with your name online. If someone posts a glowing review of a product and you don’t know about it, then you can’t feature it on your page.

Search hashtags and keywords to find out who is talking about your business and where. Learn about your demographics and how to get through to your customer by knowing who they are.

You can kill your business if you aren’t in the know about what’s being said on the online streets about your products.

Brand Ambition

The proof is in the review pudding. Businesses with stellar online reviews are successful businesses. Managing your brand reputation online is essential to boosting sales and keep your customers coming back for more

When you are ready for the ultimate reputation results and premium reviews, contact us today for a free audit!

The post Ignoring Your Online Brand Reputation Can Kill Your Business appeared first on ReputationResults.

While social media marketing is big business — and a complicated business, at that — here are three of the top methods of brand building through social media.

Visual Content — Pictures, Videos, and Graphics

A video posted on Facebook receives 135% more organic reach than a photo. On Twitter, videos are retweeted six times more than photo tweets. And YouTube is not just a place to watch cute animal videos or the latest offering from DJ Khaled. It’s actually the second-largest search engine in the world.

It’s clear, then, that creating videos related to your business is crucial to building your brand. For example, take a look at OB One Communications, which uses video testimonials to great effect on its website.

Don’t have a full-service video production department? Sharing others’ videos — with full credit, of course — will help boost audience engagement. And just because videos out-perform photos doesn’t mean that you should abandon photos (or other graphic imagery) altogether. Even in the brave new world of social media, a picture is still worth a thousand words.

Additionally, branch out from Facebook and Twitter. Three of the most popular social networks are image-centric, so make sure to establish a presence on Instagram, Pinterest, and Snapchat, too.

To Promote Your Brand, Engage Your Audience

At its heart, social media is, well, social. Just sharing links to your latest blog post won’t do much to promote your brand. Instead, capitalize on the interactive nature of social media to communicate with your followers.

When users reach out to your business with questions, complaints, or kudos, respond to them! Whether you take a sincere but friendly tone or a humorous, semi-snarky one (look at Denny’s wildly successful social campaign for an example of how this is done right) depends on your brand, but conversation is one of the best ways to develop that brand, bar none.

Another great tactic? Solicit your users’ opinions. Pose questions, post polls, encourage them to use brand-specific hashtags, ask to see their photos or videos that feature your product or service. People love to be heard, and your presence on social media can provide them that opportunity.

Use Influencers to Get the Word Out

The concept of influencers isn’t new. Celebrities have been endorsing products since modern marketing began. The definition of influencers and their approach toward promoting products have both evolved, however.

Influencers no longer have to be TV or movie stars; instead, they are often lifestyle bloggers, YouTubers, or Instagram stars. And you can’t simply pay them to promote your brand, either. Their own personal brand will have to dovetail with yours.

By and large, influencers truly believe in the products or companies that they agree to partner with — which actually adds to their credibility. Whether it’s a food blogger creating recipes based on your product or an IG fitness guru who includes your protein bars in one of her pictures, the promotion becomes nearly seamless. And followers love it.

Lastly…

Along with social media marketing to promote your brand, make certain that your online reputation is spotless. How can you tell? Try this free reputation audit today, and contact Reputation Results if you have any questions.

The post Top 3 Ways to Use Social Media to Promote Your Brand appeared first on ReputationResults.

When it comes to running a business that converts customers into long-term buyers, reviews are the conduit. With stellar online reviews, people will return to your brand over and over again. People will begin to trust your brand and your product by regular top-notch service.

When it comes to garnering good reviews, every interaction with your consumer is building their evaluation of their experience with your company. Reviews are skyrocketing revenue and profitability in businesses around the globe.

From real estate agents to auto repair, doctors to loan officers, reviews are the golden ticket. Don’t underestimate the worth of great internet reputation reviews and turn those reviews into profit for your business. Here’s how:

1. Create A Space

When it comes to internet reputation reviews, your brand has to have a space where customers can leave feedback. They simply need a place to review their experience with your brand and post it online. Whether it’s through Yelp, Facebook, or Instagram, your brand needs to have an online presence.

Companies like HomeClick offer a star rating system with every one of their products. People can online and read about why customers gave the product a certain rating.

For an example of a site that features a rating system on each of their products in an attractive format, just click!

With an online presence, customers will interact with your brand. Letting people know you are there to hear their thoughts will make your brand feel personalized. People want to shop or use services that feel humanly connected.

You can also interact with and respond to consumers that weren’t completely satisfied. You can even turn a bad review into a positive one.

2. Flip It

Internet reputation reviews that are less than great can leave customers dubious about the use of your brand. However, these reviews don’t have to be a permanent black mark on your brand.

When a review mentions something negative, there’s your chance to swoop in and comment back. Kill the customer with kindness through your customer service while stating some kind of offer to rectify the situation. Perhaps you need to offer an apology or a discount.

Let the people know the frustrations have been heard and use a little customer-service magic to show other review readers that you are there to help with any problem.

3. Be Consistent for Optimal Internet Reputation Reviews

Especially on social media, it is important to build and manage your online reputation with consistent care. Continuously update your profiles, post about new products or services, and pay attention to the comment sections.

Keep your message, colors, and logos consistent across all of your platforms so your brand is recognizable and well-represented. Stay consistent with all of the material you post on your networks to match styles and tone.

People want to feel comfortable and familiar with your brand. For the best internet reputation reviews, stay consistent.

Fix It

If you are less than pleased with your online reputation and you need to boost reviews, click here for a free audit. We can help you fix your reviews and reputation and help make your company as profitable as you want it to be.

The post How to Use Your Internet Reputation Reviews for Profit appeared first on ReputationResults.

One reason for this startling statistic is because many companies overlook what their customers are saying online and in fact, don’t do any brand monitoring at all.

Your brand has incredible power over the success of your business. A powerful, authenticate one can be worth hundreds of thousands of dollars.

That’s why it’s essential to monitor your brand and fix any issues that come up before they have the time to transform into disasters.

Here are the top 5 resources you can use to effectively monitor your brand online.

1. BrandWatch

Brandwatch is a comprehensive tool that monitors what is being said about your brand across thousands of different sites.

This is valuable because it is able to track your brand in news articles, blogs, and many other places that often get forgotten.

It’s important as you monitor your brand to keep in mind social media but also many of the other places your customers might be mentioning you.

2. HootSuite

The next resource that has found continued success is HootSuite. HootSuite monitors your brand extremely well on social media.

Its software is able to follow hashtags, keywords, mentions and more. Not only that but with HootSuite you can also specify which regions you want it to collect data from.

This customization is perfect for local businesses that want specific and unique results.

3. Social Mention

The next brand monitoring system is Social Mention. This resource is perfect for anyone that is on a budget.

Why?

Because it’s free. It helps you to find mentions from blogs and articles on the web. You can even get a notification every time a keyword gets mentioned.

While it may not have as many features as some of the other pricer options, it will help you get a good start on digitally listening.

4. Reddit Keyword Monitor

The next resource monitors a site that is often overlooked-Reddit. Did you know Reddit has around 234 million users every month?

Many social media monitoring sites focus on Facebook, Twitter, and Instagram.

However, they leave Reddit off the list, which is a huge mistake.

5. Reputation Results

Lastly, and the resource that we would argue is the most important, is Reputation Results. When people are looking for a new business or company to trust, they often search the web.

What then comes up are many search results and reviews. Why are good reviews important? Those reviews have the ability to significantly impact potential clients for better or worse.

With Reputation Results, not only does it monitor how your reputation looks online but it also helps you to get real authentic reviews and help your business.

Brand Monitoring Is Essential

If you are waiting for your brand to improve without willing to put in any work, well, you are going to be waiting a long time.

In order to have a successful brand and company, you have to be proactive. That’s where we come in!

Not only will we help monitor your brand, but also provide you with comprehensive guides and strategies along the way.

Contact us with any questions.

The post Top 5 Resources for Effective Brand Monitoring appeared first on ReputationResults.